Optimization & analytics
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![Page 1: Optimization & analytics](https://reader036.fdocuments.net/reader036/viewer/2022062307/5557a0d0d8b42aa3378b5318/html5/thumbnails/1.jpg)
OPTIMIZATION & ANALYTICSPUTTING YOUR WEBSITE TO WORK
SHANON SCULLY
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ARE RELEVANT?
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WHO ARE YOU OPTIMIZING FOR?
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NICOLA
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WHO IS YOUR BUYER PERSONA?WHAT DO YOU WANT THEM TO DO?
ACTIVITY
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“UNDERSTAND YOUR BUYER PERSONA AND WHAT YOU WANT THEM TO DO ON YOUR SITE!”
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3 THINGS FOR SUCCESSFUL SEO?
Winning SEO
Buyer Persona
King ContentFlags
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KNOW YOUR BUYER PERSONA
Winning SEO
Buyer Persona
King ContentFlags
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CONTENT IS KINGWinning
SEO
Buyer Persona
King ContentFlags
1.Engages the reader.
2.Increases search engine rankings and traffic.
3.Promotes the likelihood of quality links from other sites.
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MAKE SURE YOU HAVE FLAGS
Winning SEO
Buyer Persona
King ContentFlags
1.Links
2.Keywords
3.SEO OnPage Practices
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3 THINGS FOR SUCCESSFUL SEO?
Winning SEO
Buyer Persona
King ContentFlags
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WEBSITE ANALYTICS?
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HOW TO USE ANALYTICS FOR SEO
Remember - Buyer Persona & Goals
Traffic
Source
• Google• Bing• Yahoo• other
Keyword
s
• Bluewire• Web Design Brisbnane• Web Strategy• Bluewire Media
Performan
ce
• Bounce Rate• Time on site
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QUESTIONS ???