Optimale inrichtingGoogle AnalyticsAndre Scholten, Web Analytics Consultant

André Scholten

http://andrescholten.nl

http://twitter.com/AndreScholten

Agenda

Scripts

Inrichting Google Analytics

Google Analytics + Tools

Q&A (mag ook tussendoor)

De basiskaal

<script type="text/javascript">

try {

var pageTracker = _gat._getTracker("UA-12345-1");

???

pageTracker._trackPageview();

} catch(err) {}

</script>

Meting incompleet

Script aanvullenUitgaande links

Script aanvullenDownloads

Script aanvullenDe javascriptlozen

Script aanvullenTijdmeting

Script aanvullenGoogle Image Search

Script vervangenAsynchronous

Campagne tagging

Campagne tagging

http://www.winkel.nl/

?utm_source=affiliate

&utm_medium=cpl

&utm_campaign=affiliate-45612

&utm_content=tekstlink

&utm_term=zoekwoord

&utm_nooverride=0

http://www.winkel.nl/

?utm_source=nieuwsbrief

&utm_medium=email

&utm_campaign=nieuwsbrief-jan

&utm_content=artikel3

&utm_nooverride=1

Campagne taggingStijlgids

email / e-mail / Email / E-Mail / e-Mail / Nieuwsbrief / Mailing

cpc / cpl / cpa / cps / cpm

Profielen

Profielen

Meetscript Profiel 1

Profiel 2Filter

Profiel 3Filter

ProfielenOngefilterd

Meetscript Ongefilterd

Referrals bewaren

http://www.winkel.nl/?utm_source=affiliate&utm_medium=cpl

&utm_campaign=affiliate-45612&utm_content=tekstlink

Affiliate

www.fiets.nlwww.winkel.nl

Referrals bewaren

Referrals bewarenExtra’s

Van alle campagnes verwijzende sites bekijken

Affiliates die adverteren in Google monitoren

Sitelinks analyseren

Zoekgebied analyse (in NL of alle resultaten)

Verwijzende URLs rapport ipv verwijzende domeinen

SEO Rankings

Meer info, google: “seo rankings meten”

IP filters

212.178.115.202

Interne Campagnes

http://www.kras.nl/specials/duitslandvoordeelweek?int-camp=

duitsland-voordeelweek

Interne Campagnes

http://www.kras.nl/specials/duitslandvoordeelweek?int-camp=

duitsland-voordeelweek

Mail filter

Meer info, google: “webmail analytics”

Profielen

Tools

Better GA

1. Auto Access Your Google Analytics Account

2. Auto Expand Navigation For Google Analytics

3. gaDeAnalyse (textbox size)

1. Add Search to Google Analytics Keyword Reports

2. Change Menu Item Defaults For Google Analytics

3. Cleaner Profile Switching

4. Export To Google Docs from Google Analytics

5. Google Analytics Absolute Conversion

6. Google Analytics Full Screen Reports

7. Add Profile Settings Link to Google Analytics

8. Google Analytics Advanced Date Selection

9. GA Quick Content Search

10. Google Analytics Row Limit Link

11. Google Analytics Table Sorting

12. Google Insights For Analytics

13. Social Media Metrics

Live HTTP Headers

Live HTTP Headers

http://www.google-analytics.com/__utm.gif?utmwv=1.3&utmn=2114337524&utmcs=UTF-8&utmsr=1280x1024&utmsc=24-bit&utmul=nl&utmje=1&utmfl=10.0%20r45&utmdt=%C2%A0%20Eenvoudig%20de%20statistieken%20van%20je%20concurrenten%20in%20de%20war%20schoppen%20met%20Google%20Analytics%C2%A0%7C%C2%A0Webanalisten.nl&utmhn=www.webanalisten.nl&utmhid=794801110&utmr=0&utmp=/beheer/techniek/eenvoudig-de-statistieken-van-je-concurrenten-in-de-war-schoppen-met-google-analytics.html&utmac=UA-4220368-1&utmcc=__utma%3D195590186.1268809608.1231166981.1271753036.1271767707.106%3B%2B__utmz%3D195590186.1271767707.106.34.utmcsr%3Dfeedburner%7Cutmccn%3DFeed%3A%2Bwebanalisten%2B(Webanalisten.nl)%7Cutmcmd%3Dfeed%3B%2B

Live HTTP Headers

http://www.google-analytics.com/__utm.gif?utmwv=1.3&utmn=2114337524&utmcs=UTF-8&utmsr=1280x1024&utmsc=24-bit&utmul=nl&utmje=1&utmfl=10.0%20r45&utmdt=%C2%A0%20Eenvoudig%20de%20statistieken%20van%20je%20concurrenten%20in%20de%20war%20schoppen%20met%20Google%20Analytics%C2%A0%7C%C2%A0Webanalisten.nl&utmhn=www.webanalisten.nl&utmhid=794801110&utmr=0&utmp=/beheer/techniek/eenvoudig-de-statistieken-van-je-concurrenten-in-de-war-schoppen-met-google-analytics.html&utmac=UA-4220368-1&utmcc=__utma%3D195590186.1268809608.1231166981.1271753036.1271767707.106%3B%2B__utmz%3D195590186.1271767707.106.34.utmcsr%3Dfeedburner%7Cutmccn%3DFeed%3A%2Bwebanalisten%2B(Webanalisten.nl)%7Cutmcmd%3Dfeed%3B%2B

Copy Goals

29 vakjes/vinkjes per doel

X20

Data Feed Query Explorer

Excellent Analytics

Overig

André Scholten

E. scholten@traffic4u.nl