Opticon 2017 Experiment, Roll Out, and Launch
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opticon2017 Experiment, Roll Out, and Launch with Full Stack Jamie Connolly Product Manager Optimizely Robin Pam Sr. Product Marketing Manager Optimizely
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Transcript of Opticon 2017 Experiment, Roll Out, and Launch
opticon2017
Experiment, Roll Out, and Launch with Full Stack
Jamie ConnollyProduct ManagerOptimizely
Robin PamSr. Product Marketing ManagerOptimizely
opticon2017
Feature Management in Optimizely
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1880s 1930s 1980s
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Innovation in the physical world can take decades
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3 YEARS LATER
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Innovation by the hour
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At any given point in time, there isn't just one version of Facebook running, there are probably 10,000.
Mark Zuckerberg
““
A B
A
B
9,800Google search experiments in 2016
www.google.com/search/howsearchworks/
1,653Google search launches in 2016
www.google.com/search/howsearchworks/
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Experimentation-Driven Product Development
L A U N C HB U I L DD E S I G N
P R AY
E X P E R I M E N TI T E R AT E
L A U N C HB U I L D
D E S I G N P R AY
E X P E R I M E N TI T E R AT E
L A U N C HB U I L DD E S I G N P R AY
E X P E R I M E N T I T E R AT E
L A U N C HB U I L DD E S I G NP R AY
E X P E R I M E N TI T E R AT E
L A U N C HB U I L DD E S I G N P R AY
E X P E R I M E N TI T E R AT E
D E S I G N B U I L D E X P E R I M E N T I T E R AT E
L A U N C HP R AY
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FEATURE FLAGSDeploy quickly
and safely
EXPERIMENTATIONProve the impact of
product development
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TARGETING &ROLLOUTS
Determine who has access to which
experience
FEATURE FLAGSDeploy quickly
and safely
EXPERIMENTATIONProve the impact of
product development
opticon2017
TARGETING &MANAGEMENTDetermine who has access to
TARGETING &ROLLOUTS
Determine who has access to which
experience
FEATURE FLAGSDeploy with safeguards
EXPERIMENTATIONProve the impact of
product development
Feature Management
D E S I G N B U I L D E X P E R I M E N T I T E R AT E
L A U N C HP R AY
D E V E L O P D E P L O Y F L A G
E X P E R I M E N T
R O L L O U T
L A U N C HI T E R AT E
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Demo
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How many experiments do you run per year?
How many changes do you launch per year?
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Your Product Roadmap is your
Experiment Roadmap
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THANK YOU
