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Powerful Integrations with Optimizely Arun Sivashankaran Founder, FunnelEnvy

@asivash arun@funnelenvy.com

Claire Vo CEO, Experiment Engine

@clairevo claire@experimentengine.com

Michael Brondello Partner Marketing, Lytics

@mikebrondello

John Provine Product Manager, Optimizely

john@optimizely.com

@optimizely michael.brondello@lytics.io

37 Technology Integrations

30+ new integrations

Arun Sivashankaran, Founder

Introduction • Mid-size to large enterprise

•  CRO services

•  Open source projects

•  Backstage platform

• Technical leverage for optimization challenges

• Extend Optimizely’s platform for specific workflows & use cases

Faster & More Complex Test Development

•  We’re stubborn: •  Use familiar editors & tools •  Debug & iterate locally

•  Optimizely-CLI •  Local filesystem •  Local hosting & script injection •  Push via API

•  SCM (branching, sharing), templates, build pipeline

•  REST API (experiments, variations) Test Dev Velocity 3X

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•  Publishers

•  Post headline and thumbnail variations

•  Stay within the Wordpress environment

•  View results

•  Automatic update with winning variation (optional)

•  Uses conditional activation to reduce noise

•  REST (experiments / variations) & Javascript APIs

Simple Wordpress Headline Testing

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•  Backstage

•  Build audiences from Marketo Attributes

•  Synchronized with Optimizely Audiences

•  Real time integration

•  REST & Javascript API (audiences)

Personalized Experience with Lead Data

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•  Optimizely-CLI Docs: www.funnelenvy.com/optimizely-cli Source: github.com/funnelenvy/optimizely-cli Optimizely Node: github.com/funnelenvy/optimizely-node

•  HeadlineEnvy wordpress.org/plugins/headlineenvy/ Source: github.com/funnelenvy/headlineenvy Optimizely PHP: github.com/funnelenvy/optimizely-php

•  Backstage www.funnelenvy.com/backstage

More information

@asivash @funnelenvy

arun@funnelenvy.com www.funnelenvy.com

Claire Vo, Founder & CEO

Plan your testing roadmap by site, page or element, and project hypothesis.

Get fully coded, Optimizely-compatible test variations for your pipeline from our network of expert CROs

Brandon Conversion Engineer 68 variations submitted 15% win rate

Complete historical view of your testing performance. Remember what won, lost, and why.

Report on program performance and compare against industry standards.

Michael Brondello, Partner Marketing

Great Consumer Experiences

Digital Natives use centralized data platform to understand & inform consumer experiences

!!

(user data, profiles, analytics, segments)!

!

Web

Data Platform

Email

Ads

Mobile

Custom

Many companies still think of audience as channel-by-channel

Web Email Ads Mobile Custom

But a customer doesn’t live in just one channel…

Web Email Ads Mobile Custom

Customers live at the center of your business.

Web

Email

Ads

Mobile

Custom

Data

Audience

Experience

Lytics helps aggregate data

Lytics shows who to target

Lytics helps deliver the best experience

ManagingYour

Audience

Data

Audience

Experience

Lytics helps aggregate data

Lytics shows who to target

Lytics helps deliver the best experience

ManagingYour

Audience

Unified User Profiles

2) Real-time engagement metrics

1) User identity is merged

3) Content and channel engagements

Data

Audience

Experience

Lytics shows who to target

Lytics helps deliver the best experience

Lytics helps aggregate data Managing

YourAudience

Audiences

1) Organized around interests & behaviors

2) Ready to use for targeted experiences

Data

Audience

Experience

Lytics shows who to target

Lytics helps deliver the best experience

Lytics helps aggregate data Managing

YourAudience

Using Optimizely’s JS & Audience API

Authenticate Lytics

Stream Lytics Audiences into

Optimizely

Target Lytics Audiences

Build Personalized Experiences

“Do we know this person?” lytics_id = "4f7b…";

!If yes,

“Which audience are they in?” lytics.audience({”audience":

[dormant]}

Real-Time Personalization

Loading…!

“Is this person in a Lytics Audience?” Optimizely.audience =

{“fetchData: lyics.audience:

[dormant]};

If yes,“Which experience should they

have?“ optimizely =

{“serveExperience: optimizely.audience:

[dormant]};

“Is this person in a Lytics Audience?” Optimizely.audience =

{“fetchData: lyics.audience:

[cyclist]};

If yes,“Which experience should they

have?” optimizely =

{“serveExperience: optimizely.audience:

[cyclist]};

“Is this person in a Lytics Audience?” Optimizely.audience =

{“fetchData: lyics.audience:

[affinity_oakley]};

If yes,“Which experience should they

have?” optimizely =

{“serveExperience: optimizely.audience: [affinity_oakley]};

Lytics & Optimizely

Thanks!

Come visit us at booth 14

getlytics.com

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Thank you!

Arun Sivashankaran Founder, FunnelEnvy

@asivash arun@funnelenvy.com

Claire Vo CEO, Experiment Engine

@clairevo claire@experimentengine.com

Michael Brondello Partner Marketing, Lytics

@mikebrondello michael.brondello@lytics.io

John Provine Product Manager, Optimizely

john@optimizely.com

@optimizely