Opportunity hypothesis - Presentation by Rajat Garg, SocialAppsHQ
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Coming up with a Billion Dollar Idea Rajat Garg (CEO)
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Opportunity hypothesis - Presentation by Rajat Garg, SocialAppsHQ
Transcript of Opportunity hypothesis - Presentation by Rajat Garg, SocialAppsHQ
Coming up with a Billion Dollar Idea
Rajat Garg (CEO)
SocialAppsHQ – 1.5 million customers
• Enables companies to Engage and Grow their customer base• Only Social Media Marketing platform that encompasses all into
one
FundamentalsEssential ingredients of any good opportunity
Are you improving _______by 10x
Forest officials using drones to protect rhinos
Is there a tail wind?
What will make it hard for others to copy?
What are the Major Risks?
Major Technology Shifts
“The” Mobile
Amazon’s Drones
Google’s Glass
Tesla – First usable Electric Car
Jet Pack – Escape Traffic
The TrendsTechnology advancement causing major waves
Smartphone Users – 30% of 5.2 bn phones
Source: KPCB Internet Trends 2014
Tablets – Growing 52% YOY
Source: KPCB Internet Trends 2014
Video Consumption has moved from TV
Source: KPCB Internet Trends 2014
eCommerce in India (not include travel)
Education, Healthcare …
1) Education – 1) 550 Million people in India going through school/college2) $115 Bn by 2018 (Technopak)3) Additional 34 million seats in K12 required by 20184) Costs are high, students still not prepared for jobs that
exist!
2) Healthcare –1) Market set to grow to $160 Bn by 2017 (78Bn in 2012)2) Health care related IT spend set to explode
Which stage of trend are you at?
Too Early, high cost of educating customers. e.g. eCommerce 3-4 years back
Too Late, high competition, hard to differentiate.
Let’s Dissect
Mobile App Ecosystem
Ecosystem development stages (like in Web)
App Development•SDKs•IDEs•API kits •Multi OS deployment tools like PhoneGap, Parse and
Shephertz
Marketing•App Store Optimization•Referral Tracking•Ad Networks•App Engagement Tools•Analytics•Retargeting
Revenue•In App Payment Systems•Subscription Management•Ad Networks•In game virtual currency platforms
Optimization•A/B Testing Tools•Life Cycle Management
Too Busy High Activity Savvy PlayersInnovative CompaniesOnly
Evolution of Ecosystem in different stages
App Development
Marketing
Revenue
Optimization
