Dr. Ravikesh IIML

Opportunity available in Opportunity available in Agri-businessAgri-business

Dr. Ravikesh Srivastava

IIM Lucknow

Dr. Ravikesh IIML

If a free society cannot help the If a free society cannot help the many who are poor, it cannot save many who are poor, it cannot save the few who are rich.the few who are rich.

- J. F. Kennedy- J. F. Kennedy

Welcome to AllWelcome to All

Dr. Ravikesh IIML

Agri-Business• It is basically commercialization of agriculture

• It refers to market orientation of the agricultural production process.

• Ensures optimum utilization of scarce resources (land /Time)

• Provides raw material/food products at lowest cost

• Creates farm surpluses for capital formation and consumer goods

• Provides stable & diversified investment opportunities to banks

Dr. Ravikesh IIML

Ways for Agri-business Forest Horticulture Agriculture Marine Animal Development Projects

Dr. Ravikesh IIML

Some list of Firms/ Organization• Seed, buds & Plantation product manufacturer &

Exporters

• Tea and Coffee manufacturer & Exporter

• Tobacco and Tobacco products manufacturer & Exporter

• Marines Products’ Producers and Exporter

• Fertilizers manufacturer and Exporter

• Jute and Jute Products manufacturer & Exporter

• Pesticides and Insecticides Producer and Exporter

Dr. Ravikesh IIML

Cont…• Ayurvedic & Herbal Products producer and Exporter

• Edible Oil and Allied Products producers and Exporters

• Milk and Dairy Products producers and Exporters

• Agricultural Machinery and Equipments manufacturer

• Indian Alcoholic & non Alcoholic beverage manufacturer

• Indian Processed Food & Snacks manufacturer & Exporter

Dr. Ravikesh IIML

Cont…

• Indian Spices and Derivatives manufacturer & Exporter

• Indian flowers producers and manufacturer

• Indian Fruits & Vegetables producers & manufacturer

• Indian Food grain manufacturer and Exporter

Dr. Ravikesh IIML

Resource rich sub-sectors & PotentialResource rich sub-sectors & Potential

Fruits and Vegetables: tropical, sub-tropical and temperate like mango, banana, apple, chikoo and orange and Vegetables like potato, onion, tomato, cauliflower and cabbage.

Grain Milling: Paddy, wheat, maize, barley, millets

Animals and Poultry: Cattle, buffaloes, sheep and goat, pigs and poultry

Fish Processing: Sea-food

Dr. Ravikesh IIML

Case-I : Fruit based Opportunity

Preservation in Brine Canning Dehydration, Sundrying Block freezing Individual quick freezing Juice, Squash, Pulp Concentrate

Dr. Ravikesh IIML

Fruit based Opportunity Cont…

Soft Drinks Paste, Puree Jam Pickle and Chutney Candies and bars Freeze drying Juice concentrate

Dr. Ravikesh IIML

Entrepreneur developmentEntrepreneur development

Entrepreneur should have: Need for Achievement-a strong desire to be a winner

Perseverance- quality of stick-to-it

Moderate Risk taker- prefer a middle of the road strategy

Ability to find and Explore Opportunity-alert to

opportunity

Analytical Ability- unaffected by personal likes & dislikes while

approaching problems

Using Feedback- to know how they are doing

Facing Uncertainty- tackling an unfamilier but interesting

situation

Dr. Ravikesh IIML

Entrepreneur development Cont…Entrepreneur development Cont… Entrepreneur should have: Independence-dislikes for working for others

Flexibility- flexible in their dicision

Planner- think ahead and plan for future

Interpersonal skills- comfortable while dealing with

people at all levels

Motivator- can influence other

Stress taker-capable for working for long hours

Positive Self Concept- aware of themselves

Orientation to Future-tend to think ahead

Dr. Ravikesh IIML

Entrepreneur looks forEntrepreneur looks for Resource-quantification Resource-specifications Resource Stability Critical Infrastructure for Resource Utilization Commodity/ Trading Dimension Legal Dimension Other considerations

Dr. Ravikesh IIML

From where will one pick up resource-based Ideas

Large growers or exploiters of resourcesResource-specific technical or promotional organisationsRelevant specialists in development banks and industry assisting organisationLarge traders in a given resourcePublished technical/ commercial literature on the subject

Dr. Ravikesh IIML

Employment Estimates of Managers in Employment Estimates of Managers in AgribusinessAgribusiness

Year Total Employment*

Additional Requirement#

2002 28,280 344

2003 29,195 355

2004 30,141 366

2005 31,117 378

2006 32,125 390

2007 33,166 403

* Managers from all Management Institute

# from Premier Institute only

Dr. Ravikesh IIML

Looking for Looking for ““JOB CREATER RATHER JOB CREATER RATHER

THAN JOB SEEKER”THAN JOB SEEKER”

THANKSTHANKS