Oregon Opportunity Network Resident Services Opportunity Project.
Opportunity Analysis Project
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OPPORTUNITY ANALYSIS PROJECT By MTiPO: Desiree Fabunan Yee Han Kuan Svyatoslav Mishchenko Patrick Lin Ngai Lung Wenhan Zhou
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Opportunity Analysis Project. By MTiPO: Desiree Fabunan Yee Han Kuan Svyatoslav Mishchenko Patrick Lin Ngai Lung Wenhan Zhou. The Market. Target market: Professional landscape, lawn care and tree care services industry - PowerPoint PPT Presentation
Transcript of Opportunity Analysis Project
OPPORTUNITY ANALYSIS PROJECTBy MTiPO:Desiree FabunanYee Han KuanSvyatoslav MishchenkoPatrick Lin Ngai LungWenhan Zhou
THE MARKET Target market: Professional landscape, lawn care
and tree care services industry
“We are always interested in technology that would make our operations cheaper and more efficient.”
- Stonebrae Country Club Green Superintendent
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Market Size = $11.98 Billion
Residential64%
Commer-cial36%
• Secondary Sources
THE TECHNOLOGY A Method for Localizing Vehicles in Outdoor
Environments
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OUR PRODUCT: THE AUTOLAWNER
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ResidentialRobomower
CommercialNon-Automated
IndirectArtificial Grass
Low coverage area (Max 400 m2)
Complicated setup
• 6 Established players with 10% to 22% of market
• Low differentiation and high price competition.
Very expensive ($12-$15 per square foot)
Other forms of maintenance required
COMPETITIVE LANDSCAPE
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Competition Us
Strength
Economies of scale Large distribution
network Existing customer
base
Proven superior technology
Weakness
Autonomous technology is not core competence
Risk-averse No brand name
COMPETITIVE ANALYSIS
OUR MARKETING
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Competitor’s Product Auto Lawner
Features
Commercial users seek to maximize
productivity by minimizing operator
fatigue and discomfort
Our product alleviates concern about
operators, since product operates autonomously
Cost Operator Costs
Operating budget cut by 1/3
Initial investment recouped in 13 months
1 4 7 10 13 16 19 22 25 28 31 34$0
$100,000
$200,000
$300,000
$400,000
$500,000
Current Mowing Solution Automated Lawnmower
TOTAL CUSTOMER COSTS
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Break even after only 13 months!
PRICE BREAKDOWN
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Total: $21,475
SALES STRATEGY
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Direct to Customer
Existing Manufacturers
Acquisition
Short-term Target customers directly
Longer-term Partner with competing
manufacturers Exit Strategy
Acquired by lawnmower manufacturer
POTENTIAL RISKS
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Customers
Competition
Other potential risks to consider: Management, Financial
CONCLUSIONAn automated lawnmower using our technology
offers our customers large cost savings and convenience in their lawn mowing needs.
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We will mow down the competition. ™
