Opportunities in Africa: A Case Study Mike Whitfield Nissan MD.
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Transcript of Opportunities in Africa: A Case Study Mike Whitfield Nissan MD.
Opportunities in Africa:
A Case StudyMike Whitfield
Nissan MD
Manufacturing in SA
• Key sector contributing 15.3% to GDP15.3%
to GDP • Annual Production of 1.2million by 2020 through
APDP and incentives attached to it.• AIS aimed at stimulating and developing
manufacturing sector
Government Commitment
Nissan: Long SA Heritage
• More than 50 years in SA• Top 5 OEM with strong product line-
up • NSA success is attributed to strong
focus on sustainable growth
Nissan Power 88
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Nissan in Africa: Key to Expansion
Africa: Last Untapped Frontier
• Population estimate - 1.1bn. 300m middle class. Expected to grow to over 500m by 2020.
• Youngest population – Median age
• 7/10 of the fastest growing economies are in Africa.
• Areas of opportunity (Forbes 2012)– Agriculture – Tourism – Mining – Infrastructure development – Fast Moving Consumer Goods
6
Africa’s Rise: Key Factors
8
2014 is “Year of Africa”
• 160South Africa• 800United States• 133 Botswana• 45Egypt• 31Nigeria• 30Ghana
Mobility for All:Ownership Per Capita(1000)
10
54 Markets 3 Brands
Nissan Africa Strategy
Two Regional Business Units North and South
1. Grow our presence in
Africa
2. To become the
automotive leader
Improved Product Line Up
• Innovation that excites• Business & product range expansion
11
NP200 and NP300
An Icon Returns