OPPD Listens

Future Generation and Supply Resource Options

Timothy J. Burke, Vice President, Customer Service and Public Affairs,

OPPD

1

The Stakeholder Process

The Schedule

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The Process

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OPPD’s mission is to provide affordable, reliable and environmentally sensitive energy service to our customers.

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Phase 1 – Information Gathering

•14 Open Houses/Community Outreach across service territory

•On-line and in-person comment form

•Engaged customers through social media and website through OPPDListens.com

•Education about the power industry

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Phase 1 – What We Heard

Top 5 Comment Trends

Positive feedback for the OPPD stakeholder process

Support for general renewables

Advocates for solar energy

Interest in incentive programs

Proponents of energy-efficiency and conservation programs

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Phase 2 – Market Research

•Qualitative and Quantitative Research conducted by industry leader – Market Strategies International

•8 residential and 1 commercial industrial focus groups (Qualitative) Sought impressions of 15 portfolio options

•On-line Survey (Quantitative)• A statistically representative random sample of OPPD

customers

Survey Methodology Online survey

Data collection 3/31 - 4/6

Over 400 surveys collected across OPPD territory

Questions focused on trade-offs of economic, environment, cost and risk attributes

Focus Groups Methodology In-person focus groups

• 8 residential focus groups

• 1 commercial/industrial focus group

Conducted focus groups 4/1 – 4/3

Discussion focused on trade-offs of resources attributes; Resource Options were presented for evaluation

Phase 2: Market Research Approach

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Each respondent is shown 16 pairs of scenarios, each systematically rotated (A-B, B-C, C-A, etc.).  In 16 pairs, each respondent sees each scenario twice.

By having customers make trade-offs, a value is assigned for each scenario for each respondent that indicates both the relative rank order and the strength of their preference.

Phase 2: Survey Trade-Off Analysis

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Phase 2 – What We Heard

Five resource options surfaced by the customers. All five options capture the community’s preferences for:

Affordability

Renewable features

Reduction in conventional emissions and greenhouse gases

Customer energy-efficiency programs

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Phase 3 – Moderated Public Forum

Forum was streamed live to locations throughout the district

The goals of the panel were:

Report back what was heard in Phase 1 & 2

Present the customer preferred options

Give the public the opportunity to clarify questions and provide feedback

• Stakeholders trust OPPD to make the right decisions

• They want electricity to be affordable, but willing to pay slightly more for:

– Additional Demand-Side Management Programs

– Additional reductions in environmental emissions

– Low tipping point on bill increases

• They were not in favor of short-term retrofitting or refueling of a facility if it is uneconomic in a short timeframe after work is completed.

• Stakeholder process showed that customer expectation is aligned with OPPD’s mission statement

Stakeholder Summary

Phase 2: Provided Reaction to Resource Option Attributes

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Phase 2: Survey Trade-Off Analysis (cont’d)

= Current plan © Market Strategies International 2014

All rights and information reserved

= Current plan © Market Strategies International 2014

All rights and information reserved

Phase 2: Survey Trade-Off Analysis (cont’d)

= Current plan © Market Strategies International 2014

All rights and information reserved

Phase 2: Survey Trade-Off Analysis (cont’d)

= Current plan © Market Strategies International 2014

All rights and information reserved

Phase 2: Survey Trade-Off Analysis (cont’d)

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Thoroughly evaluated feasible options

Listened to and considered stakeholder input

Aligned option with mission Provide affordable, reliable and environmentally sensitive energy services to our customers

Provided Board with a fair, equitable and informed recommendation