Oportunidades para Brillar: Presentaciones en público
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Transcript of Oportunidades para Brillar: Presentaciones en público
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http://josemariapalomares.blogspot.com
@chemapalomares
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DELIVERINGPOWERFUL
PRESENTATIONSAN APPROACH TO SUCCESSFUL COMMUNICATION
JOSÉ MARÍA PALOMARES
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• Have you ever thought how many presentations like yours has your customer / colleague / boss… attended?
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Why do wemake a presentation?
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To inform?To convince?To motivate?To persuade?To influence?
Yes, of course,but…
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…at the end
we make a presentation to sell an idea
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“Communication is about getting othersto adopt your point of view, to help themunderstand why you are excited. If all youwant to do is create a file of facts and figures, then cancel the meeting and sendin a report”.
“The presentation is to make anemotional sale”
Seth Godin, author of Really bad powerpoint
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BAD PRESENTATIONS
BAD COMMUNICATION
LESS EFFECTIVENESS
LESS SALES
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1. MESSAGE2. AUDIENCE3. TECHNIQUES4. RECOMMENDATIONS5. DON’T DO6. INSPIRATION’S SOURCES
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What is the most important ingredient
of a successful presentation?
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The slides?The speaker?The data?
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The main idea
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What is my absolutely central point?
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Can you pass the elevator test?
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Two basic types of key message:
– Informative: if you want to inform your audience, then your key message is the most important idea you want them to remember
– Persuasive: if you want to persuade them, then your key message is the action you want them to take.
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Express your idea in one clear and succinct sentence. Everything else in your presentation will support your key
message
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• The idea includes the main purpose of our speech and the feeling we want to cause on the audience.
»Relevant, interesting and meaningful»Simple»Easy »Concrete»Credible»Well structured
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• Set the idea
• Create a headline that sets the direction for your presentation.
• Give the audience a reason to listen.
• Make your theme clear and consistent
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Show the main idea up front.
“Today I want to show you howthe new distribution strategy will give younew business opportunities in your area”
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If you can’t explain it simply,you don’t understand it well enough.
Albert Einstein
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Simplicity is the ultimate sophistication
Leonardo da Vinci
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• Define a limited number of key ideas.
• The audience has a fish memory
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• Make sure your information is clear, well organized and easy to follow
• Create a table of contents
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• Make numbers and statistics meaningful and memorable.
If Facebook were a country, it would bethe 3rd in terms of population after China
and India, and before USA
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5 Gbor
1,000 songs in your pocket?
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• Concentrate in the relevantinformation.
• Do not ramble on about irrelevant stuff or precedents
“The secret of being a bore is to tell everything”Voltaire.
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• Talk in terms of benefits for the audience
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• Only facts and figures that support your message.
• Reliable sources and testable credentials
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MAKE IT SHORTStudies show that listeners loose attention after approximately 20 minutes.
http://www.speakingaboutpresenting.com/content/7-ways-audience-attention-presentation/
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Welcome and thank youKey message (headline / main purpose)Define the problemBenefits of solving the problemProposed solutionReinforce key messageConclusion & next steps (call to action)
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What do you have to know about your audience?
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• Number
• Language
• Background
• Attitude
• Expectations
• Who is who
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…and remember who you are for them!
• Your role: expert, leader, provider, client, boss, etc.
• Your reputation (and your company’s)
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So yo must…• addapt your language and your style
• decide if interaction is good (it doesn’t always work)
• give the right information (quantity & quality)
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• Storytelling• Anecdotes and personal experiences
• Repetition• Quotes and testimonials• Body language
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• Original way to transmit knowledge to the next generation.
• Proven method to communicate effectively and to gain empathy.
• A way to engage, move and inspire the audience.
Martin Luther King said ‘I have a dream,’ not‘I have a strategy and a vision’.
http://www.youtube.com/watch?v=9oXtd_XRb3U
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• including personal experiences and turning dry statistics and numbers into a compelling plot line can truly move an audience
Obama includes many personal experiences in his speeches to support his message and to
persuade his audience.
http://www.youtube.com/watch?v=IOR3n68Qf2w
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• Repetition guarantees your message is internalized.
• You can say the same thing in many different ways.
• Use this tecnique for the core message or for a very difficult concept.
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“Less is more”Van Der Rohe (1886‐1969), arquitect & designer
• Reinforce your message and add credibility
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“Let your customers, your distributors, opinion leaders, etc. explain how good you are and reinforce your message!”
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• 93 % communication is non verbal*
*Prof. A. Mehrabian: 7% of information isgiven by words, 38% by the voice and55% by body language
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• Kind attitude: smiling is free!
• Eye contact
• High energy: show enthusiasm and energy.
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• Dress code: “You never get a secondchance to make the first impression”
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• Be natural: move around, walk, use your hands…
• Do not hide behind the podium
• Be aware of mannerisms (handmovements, use of “ums” “ahs”….)
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• Use your sense of humour (unless youdon’t have it!)
• Positive emotions helpyou to engage youraudience
http://www.ted.com/talks/sir_ken_robinson_bring_on_the_revolution.html
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• Don’t turn your back to the audience
• Try not to interfere with the projection
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Great presenters like Steve Jobs visualize, plan and create ideas on paper before they open the presentation software.
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• 1/3 thinking and scripting• 1/3 building slides• 1/3 rehearsing
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• Take a pencil and a piece of paper before you open your laptop.
• Take your time. Good preparation is 80% of success.
• Avoid “cut and paste”
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• Not too fast (particularly important in an international meeting or when explaining difficult concepts)
• Try to vary your pace, volume, tone, emphasis… ie: key ideas or conclusions remarks are best presented at a slower rythm.
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The right word may be effective, but no word was ever as effective as a rightly timed pause.
Mark Twain
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• Choose an adequate font (easy to read and understand.
• Just one or two!
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ARIAL: stable, conformistTAHOMA: young, plainCENTURY GOTHIC: happy, elegantGEORGIA: formal, practicalTIMES NEW ROMAN: professional, traditionalCOURIER: plainVERDANA: professional, coolCALIBRI: elegant, professional
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ALGERIANBICKHAM
BLACKADDERBRUSH SCRIPTECCENTRIC
FREESTYLEGIDDYUP
LUCIDAMAGNETO
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• Adequate font size (min. 28pt) and colours that contrast with the background.
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Remark only what it is REALLY “REMARKABLE”
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Dark background• Formal• Doesn’t influence ambient lighting
• Does not work well for handouts
• For large venues
Light background• Informal• Bright feeling• Illuminates the room• For small venues
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• No animations• No dissolves, spins or other transitions.
• Avoid sound effects
… if they don’t add any value
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• Only relevant information: headlines.
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• No ‘teleprompting’• No bullet pointing
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• Make it visual! No more than 1 or 2 images.
• Make them meaningful!
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PICTURE SUPERIORITY EFFECT
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PICTURE SUPERIORITY EFFECT
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• Use professional images.
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• Do not manipulate images.
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• Do not manipulate images.
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• Respect your audience: make good use of time. Timing your sessions: 80% rule.
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• The moment (before/after the break, the first/the last, etc)
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• Preview questions (FAQ) and write assertions (complete sentences which expresses the answer to each question in a clear a succinct manner)
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• If you don’t know the answer, let it know.
• Avoid conflicts
• The question is for you. The answer is for all.
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• Repeat the question:
• to make sure you have understood it
• to gain time to answer• to reformulate it in a more convenient way for you
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• Nothing gives you more selfconfidence than rehearsing
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• Spend time to practice
• An opportunity to adjust ideas, times and transitions.
• Practice the complete presentation (including paces, silences, body language, etc) ideally in the same place where it is going to be held.
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• Find an audience for your rehearsal (friend, mate, etc) and get his/her feedback.
“Nothing clarifies ideas so much as explaining them to other people”.Vernon Booth (Author of “Communicating in Science”)
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For two full days before a presentation, Jobs rehearsed the entire presentation, asking for feedback from his team. For 48 hours, all of his energy is directed at making the presentation the perfect embodiment of Apple’s messages.
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If I can do it,why don’t you do it?
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• Arrive with time to solve any possible problems.
• Check tech questions (laptop, projector, software releases, usb, microphone, etc)
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• Moderator: how to be presented. Brief of your presentation.
• Attend to the previous presentations to check audience’s mood.
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Read from slides
Avoid eye contact
Inappropriate dress code
Turn your back to the audience
Mannerisms
Make a presentation without previous rehearsal
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• PHOTOXPRESS (http://www.photoxpress.com/)
• COMPFIGHT (http://www.compfight.com/)
• GOOGLE IMAGES (http://images.google.com/)
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• iSTOCKPHOTO (http://www.istockphoto.com/)
• SHUTTERSTOCK (http://www.shutterstock.com/)
• FOTOLIA (http://en.fotolia.com/)
• DREAMSTIME (http://www.dreamstime.com/)
• GETTYIMAGES (http://www.gettyimages.com/)
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• This is a challenge that recquires time and effort so…
• Choose your battle!
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A person can have the greatest idea in the world. But if that person can’t convince enough other
people, it doesn’t matter.–Gregory Berns
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Who you want to be?
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http://josemariapalomares.blogspot.com
@chemapalomares
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DELIVERINGPOWERFUL
PRESENTATIONSAN APPROACH TO SUCCESSFUL COMMUNICATION
JOSÉ MARÍA PALOMARES