Operations - Summaries
Transcript of Operations - Summaries
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Business StudiesBy Joshua Hammonds
BUSINESS STUDIES: OPERATIONS
SUMMARY
INTRODUCTION TO OPERATIONS
Operations involves the transformationorproductionof the business. It creates value to the
business by transforming inputs into outputs.
Businesses will continuously seek to minimise production costsso that the retail prices are as
low as possible.
Product/goods inputs and outputs;
Services inputs and outputs;
1. ROLE OF OPERATIONS MANAGEMENT
Strategic role of operations management cost leadership, good/service differentiation
To improve productivity, efficiency and quality
In order to gain a competitive advantage, businesses have to show;
Cost leadershipinvolves aiming to have the lowest costs or to be the most price-competitive in themarketbasic products
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Cost leadership strategies;
1. Building efficient production facilities
2. Establishing control over overhead costs
3. Keeping the cost of sales low
4. Investing in the state of the art manufacturing technologies
5. Ensuring they source the cheapest raw materials while maintaining quality
6.
Using the best quality labour7. Sourcing the best information about competitors and raw materials
8. Using time and money efficiently
9. Differentiating the product
Product differentiation: Means distinguishing products (goods & services) in some way from its
competitorscommanding a higher price
Goods and/or services in different industries
Economies of scale:when a company expands they can usually buy more of a resource and get it for
a cheaper price, you have to factor in costs of machinery, staff, etc. E.g. if you spread the cost of
machinery over 1000 units instead of 100, each unit price is cheaper.
Manufacturing Services
- A manufacturing firm is one that takes
raw materials and turns them into a
finished product.
- Consumers dont interact withmanufacturers
- Operations manager need to organise;
Raw materials are sourced
Quality control standards are
maintained
Development of systems, random
checking of product & ongoing
research
Storage & distribution process
- Dont have factories
- Risk management is important as this
involves;
Ongoing training Right labour resources
The actual service needs to be delivered
Quality control
Interdependence with other key business functions
Operationsrefers to the business processes that involve transformation or production. This relates
directly to marketing because operations is the making of a product where marketingis there to
meet the needs & wants of consumers. Financeis essential to fund all aspects of a business especially
operations because this is the production of the goods. Human resourcesis important to staff the
right personnel for operations.
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Summary:
Marketingestablishing the idea behind a product before production
Financeoperations is a big cost for businesses and it is also essential
Human resourcesemploying appropriate staff to look after production lines. Production
involves skills, staff and training.
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2. INFLUENCES OF OPERATIONS MANAGEMENT
Globalisation, technology, quality expectations, cost-based competitions, government
policies, legal regulation, environmental sustainability
InfluencesHOW the business can manage these to achieve goals and objectives of the business
GLOBALISATION
Globalisationrefers to the removal of barriers of trade between nations. It is characterised by;
1. Is about ACCESSreaching new markets and their influences on operations
2. High degree of transfer of capital, labour, intellectual capital and ideas
3. Financial resources and technology
4. Franchising
5. Importing
Supply chainRefers to the range of supplies a business has
Importance of supply chain management predictable and reliable supply chain management
is critical to business to keep operations flowing smoothly.
Reverse engineering or process reengineeringA process that involves a business taking the
product of a competitor that has already been released into the market and reproducing a similar
product to it (opposite to this is innovation!)
CASE: Paperlinx Limited(based in VIC) who manufacture Reflex paper brandhas
operations spanning 5 continents and 31 countries and derives approx. 76% of its sales
revenue from foreign transactions.
TECHNOLOGY
Technologyis the design, construction and/or application of innovative devices, methods and
machinery upon operations processes.
To improve efficiency, improve logistics, reduce reliance on human labour
Types of technologies
Administration book-keeping Other operations
Computers and printers
Telephones and stationary
Chair, desk
Book keeping software e.g. MYOB
Machinery and computers
Equipment/tools
Registers/scanners
Shelving and system e.g. inventory
management
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QUALITY EXPECTATIONS
Qualitymay be understood to be a specific reference to how well designed, made and functional
goods are, and the overall degree of competence with which services are organised and delivered.
Quality management approaches: inspection of output, Total Quality Management (TQM), quality
circles, kaizen
Quality expectations with goodsquality of design, fitness for purpose, durability
Quality expectations with serviceslevel of customisation, reliability of service provider,
professionalism of service provider
COST-BASED COMPETITION
Cost-based competition is derived from determining breakeven point (the level at which the
business matches total costs and total revenue) and then applying strategies to create cost advantages
over competitors.
That is, focusing on reducing costs to a minimum while maintaining profit margins.
GOVERNMENT POLICIES
Every business has to adhere to government policieswith regard to operations. Government needs
to ensure safetyand quality standards, manufacturers must comply with standards or face heavy
penalties.
Policies which impact on business operations include;
Taxation rates
WHS
Environmental policies
Employment relations
Trade and industry practices
LEGAL REGULATIONS
Operations management have particular laws that influence how practices and processes are
conducted. As the function involves; labour, technology, finance, machinery and energy.
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WHSsafe working conditions, PPE, use of machinery (Work Health and Safety Act 2011)
Fair work and anti-discrimination lawsRacial Discrimination Act 1975 (Cth), Sex
Discrimination Act 1984 (Cth), Anti-discrimination Act 1977 (NSW), Fair Work Act 2009 (Cth)
Other important legislationTaxation Act 1953 (Cth), Corporations Act 2001 (Cth)
ENVIRONMENTAL SUSTAINABILITY
Environmental sustainabilitymeans that business operations should be shaped around practices
that consume resources today without compromising access to those resources for future generations.
The operations management is affected by the rise in climate change awareness and the need to
integrate a long-term sustainable plan.
There are 2 main aspects to environmental sustainability:
1. Sustainable use of renewable resources e.g. solar, wind power
2. Reduction in the use of non-renewable resources
Corporate social responsibility
- Difference between legal compliance and ethical responsibility
- Environmental sustainability and social responsibility
Corporate social responsibilityis the open and accountable business actions based on respect for
people, the community and the broader environment. It is MORE than complying with laws &
regulations.
o Legal responsibilityis MANDATORY, whereas ethical responsibilityis OPTIONAL! There is a
growing pressure for businesses to show their contributions to society.
o Environmental sustainabilityinvolves environmentally sustainable operating practices.
This is in response to concerns about climate change and the destruction of the natural
environment.
o Social responsibilitythe practice of production in a way that it is not harmful to society or
the environment e.g. by adopting a human rights code of conduct (e.g. no forced labour)
CASE Body Shop: well known for selling products that are made without conducting tests on animals,
which is seen as ethically correct. Also, the company was involved with the setting up of a Humane
Cosmetics Standard and has formed a partnership with Amnesty International to help highlight the
plight for human rights defenders in many different countries. Increasingly environmentally aware
consumers fuelled a strong demand for these types of products, leading to the success of the BodyShop.
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3. OPERATIONS PROCESSES
Operations processplanning, organising, leading and controlling
Inputs
- Transformed resources (materials, information, customers)
- Transforming resources (human resources, facilities)
Inputsthe resources used in the transformation (production) process
Involves; labour, energy, machinery, technology, materials, information
Customer relationship management(CRM)
refers to the systems that businesses used to
maintain customer contact
Key performance indicatorsspecial criteria
used to measure the efficiency and effectiveness
of the businesss performance.
Input-transformation-output processmeans the bringing together of a number of inputs e.g.finance, equipment, to create the finished good/service output through a transformation process
(which adds value).
Informationcan shape transformation processes by means of;
Ability to influence behaviour/decision making, including operations
Acts as a transformed resource when it is used to inform how inputs are used, where they are
drawn from, which suppliers and supplies are available, etc.
Transforming resourcesare those inputs that carry out the transformation process.
Human resourcesare the employees in abusiness
**The effectiveness with which HR carry out their
work duties & responsibilities can determine the
success with which transformation and value-
adding occurs.
Facilitiesrefer to the plan (factory or office)and machinery used in operations
> Large or small?
> Zoning or restrictions?
> Energy use or efficiency?
Facilitiesimpact on operations by;
Can determine the nature of the operations environment
Can determine whether a business runs efficiently or not, and also influences its capacity to
transform
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Transformation processes
- The influence of volume, variety, variation in demand and visibility (customer
contact)
- Sequencing and scheduling
- Gantt charts, critical path analysis
- Technology, task design and process layout
- Monitoring, control and improvement
Transformationis the conversion of inputs (resources) into outputs (goods or services), whether
they are; physical (goods) or intellectual (services which cannot be touched)
THE INFLUENCE OF VOLUME, VARIETY, VARIATION IN DEMAND AND VISIBILITY (CUSTOMER
CONTACT)
Volumehow much of a product is made (quantity)
Lead timesis the time it takes for an order to be fulfilled from the moment it is made. If businesses
do not respond quickly to market demand, it can lead to over-production which may lead to wastage
and increased inventory costs.
Varietydifferent types of a product
Variation in demandimpacts the transformation of products. Accurate prediction of demand is
important this can be done using; sales history, observing other markets demand of the product
Visibilityi.e. customer contact feedback from customers (helps to shape production and potentially
maximising sales
Direct feedback Indirect feedback
Surveys and interviews
Warranty claims
Blogs and wikis
Letters
Face-to-face
Phone calls
Sales data
Market share data
Consumer reviews (e.g. Choice magazine,
consultants report)
In the transformation process, decisions will need to be made about the following questions:
How much to makewhat volume of input to draw in and to process?
How much variationwhat range of outputs should be made in the process of transformation?
How much variation in demand will there behow can the operations processes respond to
changes in demand?
How much customer contactshould there beand what, if any, role should it have on
transformation processes?
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SEQUENCING AND SCHEDULING GANTT CHARTS, CRITICAL PATH ANAYLSIS
Sequencingrefers to the ORDER in which activities occur.
Schedulingrefers to the length of TIME activities take
The Gantt chartoutlines the activities that need to be performed, the order in which they should be
performed and how long each activity is expected to take.
The Critical Path Analysis(CPA) allows us to show what tasks need to be done, how long they take
and what order is necessary to complete those tasks.
*Note: The critical path is the
SHORTEST LENGTH OF TIME ittakes to complete the tasks but
it is literallythe LONGEST
LENGTH OF TIME!
GANTT CHART CRITICAL PATH ANALYSIS
Less complicated
Set out more clearly
Better for long term projects
Much more precise in terms of timing
Better for short term projects
*Both show things that can be done at the same
time
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TECHNOLOGY, TASK DESIGN AND PROCESS LAYOUT
Technologyis the application of science or knowledge that enables people to do new things or
perform established tasks in new or better ways
BUSINESS TECHNOLOGYinvolves the use of machinery and systems that enable businesses to
undertake the transformation process more efficiently and effectively
Task designis about how a task is to be performed by breaking it down into a series of steps/jobstowards its completion (involves job analysis)
Plant/processlayoutis the physical layout of machinery or equipment in order to ensure the
efficient flow of resources
There are 3 ways to organise the physical layout;
o Process layout deals with high-variety, low volume production (broken into departments)
o Product layout for mass production (assembly line)
o Fixed layout when a product remains in one location due to its size & employees and
equipment come to it e.g. building of Sydney Harbour Bridge
MONITORING, CONTROL AND IMPROVEMENT
All operations processes should be monitored for their effectiveness. This requires effective monitoring and a
focus on continuous improvement. Monitoring and control lead to improvements when there is a focus on
qualityand standards.
Monitoringmeasuring actual performance against planned performance
It uses key performance indicatorsKPIswhich are predetermined variables (worked out before
process begins). E.g. Lead times
Inventory turnover rates
Defect rates, repair rates and warranty claims
IT and maintenance costs
Controllingis the corrective action phase. This means controlling compareswhat was intended to
happen with what has actually occurred.
Businesses undertake regular performance reviews. These are called Quality Controls,
assurance and improvement.
Manufacturing technologies including;
o Robotics a programmable machine capable of doing several different tasks
o Computer-aided design (CAD) a computerised design tool that creates products from
a series of input data (parameters)
o Computer-aided manufacturers (CAM) software that controls manufacturing process
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Improvementrefers to the systematic reduction in inefficiencies and wastage, poor work processes
and eliminations of bottlenecks
One approach to the systematic reduction of inefficiencies and active creation of improvements is
called Six Sigma.
Six Sigma is an improvement process that was invented by Motorola. It follows the 5 steps called
DMAIC define, measure, analyse, control, improve
Outputs
- Warranties
- Customer service
Outputsare the result of the businesses activities. It must always be responsive to consumer demands.
Customer servicehow well a business meets and exceeds the expectations of customers in all
aspects of its operations
It is less expensiveto service existing customersthan to establish relationships with new
ones. To retain customers, businesses need to talk and listen to customers. E.g. face-to-face,
online feedback surveys, web view counters, warranty claims, etc.
Warrantiesis a promise made by a business that they will correct any defects in the goods that they
produce or in the services that they deliver
An assessment of warranty claims can help a business to adjust transformations processes to
be more effective.
Improvement typically is sought in the following areas;
o Time through minimisation of bottlenecks; including assessment of wait times and
lead times
o Process flows smoothness of transitions between transforming processes
o
Quality setting quality goals, measuring product standards and quality through
number of returns and warranty claims
o Cost through assessing costs of production per unit, a review of expenses (fixed and
variable) and per unit costs of delivery
o Efficiency through reduction of waste and creation of greater output per unit input
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4. OPERATIONS STRATEGIES
Operations strategiesHOW to achieve business goals
Performance objectives quality, speed, dependability, flexibility, customisation, cost
Operations strategies are based around the need to achieve performance objectives. Performance
objectives are goals that relate to particular aspects of the transformation function and can be
allocated to particular key performance indicators(KPIs) in the areas of;
Qualityis often determined by consumer expectations, which are used to inform the production
standards applied by the business.
Design how well a good is made or a service is delivered
Conformance meeting customers standards and specifications
Service how reliable, suitable and timely the service delivery isbuilds reputation
Operationsstrategies
1. Performanceobjectives
2. New product
or service designanddevelopment
3. Supply chainmanagement
4. Outsourcing
5.Technology
Operationsstrategies
6. Inventorymanagement
7. Qualitymanagement
8. Overcomingresistance to
change
9. Global factors
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Speedthe time is takes for the production and the operations processes to respond to changes in
market demand
Goals for speed;
Reduced wait times
Shorter lead times
Faster processing times
Dependabilityhow consistent and reliable a businesss products/services are
Flexibilityhow quickly operations processes can adjust to changes in the market
Customisationthe creation of individualised goods or services to meet the specific needs of the
customers
Mass customisationis a process that allows a standard, mass-produced item to be personally
modified to specific customer requirements
Costthe minimisation of expenses so that operations processes are conducted as cheaply as possible
New product or service design or development
In order for a business to be a market leaderand gain a competitive advantage, it needs to continually
innovate, design and develop new products and services.
Stages in designing and developing a new product/service;
Approaches that determine product design and development;
Consumer preferences
Changes and innovations in technology
Important factors in new product design and development include;
Quality
Supply chain management
Capacity management
Cost
Service design and developmentdiffers from the design and development of products as servicesare intangible and consumed as they are produced. A service can be; explicitthe application of time,
expertise, skill and effort; implicitthe feeling of being looked after
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Supply chain management logistics, e-commerce, global sourcing
Supply chain
management
Involves managing the flow of supplies through the input,
transformation processes and outputs in order to best meet the
needs of customers
Sourcing Purchasing of inputs for the operations process
Supplier
rationalisation
Reducing the number of suppliers to the least amount
Backwards vertical
integration
Buying or merging with suppliers to guarantee quality, delivery and price
of supplies
Flexible or responsive
supply chain processes
Not carrying inventoriesorganising supply as you need it
Cost minimisation The trend to use off-shore suppliers as they are usually cheaper
Global sourcing Sourcing supplies internationally in order to best meet the sourcing of
requirements
E-commerce The buying and selling of goods and services via the internet
E-procurement The use of online systems to manage supply
B2B (business to
business)
Direct access from the supplier to the buyer. When stock falls to a certain
point a supplier will supply without formal request
B2C (business to
consumer)
Selling of goods and services to consumers over the internet with payment
e.g. credit card, paypal
Four trends in sourcing;
Supplier rationalisation
Vertical (backward) integration
Cost minimisation
Flexible supply chain processes
Logisticsthe physical distribution and transportation of products. The use of warehouses and
distribution centres is crucial to the successful management of stock.
Global sourcing advantages and disadvantages;
Advantages Disadvantages
Cost and expertise advantages
Access to new technologies and resources
Possible relocation of operations
Increased costs of logistics, storage anddistribution
Different regulations in different countries
Overall operations complexity increases
diverse locations
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Outsourcing advantages and disadvantages
Outsourcinginvolves the use of external providers to perform business activities
Examples of types of outsourcing; manufacturing, merchandising, design, sourcing, human resources,
finance and accounting
Advantages Disadvantages
Simplification
Improved efficiencyand cost savings
Less costs and maintenance associated
with employeeswages, super
Increased process capability
Increased accountability
Access to skill/resourceslacking within
the business Can focusprimarily on its core functions
of business
- Makes business dependenton other
businesses to supply materialsmay lead
to disruptionsof operations if late
deliveries
- The costand uncertaintyassociated with
payback
- Ethicsand moralityloss of jobs
-
Issues with communication and language- Loss of controlof standards and
information security
Technology leading edge, established
Technologythe thoughtful application of technology helps a business to create a competitive
advantage
Leading edge technologythe most advanced or innovative technology at any point in time. E.g. use
of social media and apps. It can help businesses to;
Create more products quickly and to higher standards
Reduces waste
Operates more effectively and efficiently
Established technologytechnology that is widely accepted and used e.g. email, word processors,
information systems
Both forms of technology give business efficiencies, productivity gains and a capacity to improve
operations processes.
Again...
Manufacturing technologies including;
o Robotics a programmable machine capable of doing several different tasks
o Computer-aided design (CAD) a computerised design tool that creates products from
a series of input data (parameters)
o
Computer-aided manufacturers (CAM) software that controls manufacturing process
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Inventory management advantages and disadvantages of holding stock, LIFO, FIFO, JIT
Inventory/stockincludes all the raw materials, semi-finished and finished products that are on the
shelves or in storage
Inventory management is necessary for operations to ensure efficient andeffective controland
monitoringof stock!
A business needs to have adequate stockon hand in order to keep customers happy by having
products available in the store. Shortagesin stock may mean loss of valued customers who may turn
to competitors to satisfy their needs.
Advantages and disadvantages of holding stock
Advantages Disadvantages
Ability to satisfy customers needson time
maintain loyalty Opportunity for taking advantage of
discounted stockwhen bulk purchasing
Gaining a competitive advantagethrough
efficient deliveryand superior customer
service
Greater loyaltyby customers
- Storage/warehousingrequires large space,
handling expenses, insurance, etc.- Spoilagemay occur
- Theft/pilfering of stock
- Stock may become outdated/obsolete
therefore may not be sold
- Overstockingmay tie up cashworking
capital
The 3 approaches to INVENTORY MANAGEMENT;
LIFO
LIFO (last-in-first-out)used for products that does NOT have a use-by/best before daterecent
stock is sold first
E.G. MACHINERY, TOOLS
LIFO = number sold x last price bought
FIFO
FIFO (first-in-first-out)used for perishable items
E.G. FRUITS AND VEGETABLES, BREAD, MILK
FIFO = number sold x first price bought
JIT
JIT (just-in-time)minimum amount of stock is held as it aims to have the business only make
enough products to meet demands
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Advantages; reduction in storage costs, no spoilage, no tied up cash, no warehousing necessary, can
respond quickly to changesimproving productivity
Quality management control, assurance, improvement
Qualityis the term used to describe the degree of excellence of a product/service and its fitness for
a stated purpose
QUALITY CONTROL
Quality controlreduces problems and defects in the product by using inspections at various points
in the production process
Programmed inspections
Businesses need to have defined quality standards and parameters
QUALITY ASSURANCE
Quality assuranceinvolves the use of a system to ensure that set standards are achieved in
production
Quality assurance is done through measuring against pre-determined standards
Fitness for purposeand the desire to achieve right first time
E.g. ISO 9000- series of standards developed by the International Organization for
Standardization (ISO), that define, establish, and maintain a quality assurance system for
manufacturing and service industries
QUALITY IMPROVEMENT
Quality improvementinvolves continuous improvement and total quality management (TQM)
Continuous improvementongoing method of looking for ways to improve a business e.g. asking
for staff suggestions
Total quality management (TQM)focuses on managing the TOTAL business to deliver quality to
customers
Ongoing, business-wise commitment to excellence that is applied to every aspect of the
businesss operationsholistic approach to avoid expenses of wastage for faulty products
All staff are heavily encouraged to suggest/make improvements (usually have reward systems)
E.g. Six Sigmais a quality management approach used to identify and remove the causes of
problems in the operations process
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Overcoming resistance to change financial costs, purchasing new equipment,
redundancy payments, retraining, reorganising plant layout, inertia
Managers must plan for changes in the environment in which the business operates as the
environment in dynamic constantly changing. These changes can present opportunitiesand
threatsto a business.
Change in our commercial world is inevitableand is beneficial to a business, but it is sometimes
resisted by some internal stakeholders i.e. workers, management
There are 2 major types of change INTERNAL and EXTERNAL
Internal influences External influences
o NEW TECHNOLOGY
computerisation, stock control,
maintain competitive advantage
o
E-commerceo New systems and procedures
o New business
o Changing nature of markets
o Economic
o Financial
o
Geographico Social
o Legal
o Political
o Technological
Reasons for resistance to change:
FINANCIAL COSTS
1. Cost of purchasing new equipment
2. Cost of redundancies
3. Cost of retrainingemployees
4. Costs associated with structural reorganisationof the business e.g. changes and to plant and
equipment layouts
PURCHASING NEW EQUIPMENT
Changes in a workplace often necessitate purchasing new equipment, such as new computers, and/or
other modern office equipment. This may burden the business and cause debtsto accumulate over
the long term.
May help to achieve key operational goals better;
1. Improved processing flexibility
2. Improved processing speed and shorter lead times
3. More consistencyin production
4.
Higher overall qualityof processing
5. Reduced wastageand losses from equipment failure
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REDUNDANCY REPAYMENTS
Redundancy payoutis the money that is given to employees when they are forced out of work
because their job skills are no longer required or relevant.
RETRAINING
This cost arises from change that causes a reorganisation of the businesss internal hierarchy or from
the acquisition of technology e.g. computer software
REORGANISING PLANT LAYOUT
Can have high costs associated e.g. transporting, bring old equipment
Can lead to loss of productivity with adaptation to new work processes
CASE Coca-cola: had to relocate its plant within Sydneys metropolitan area since they first
established in Australia. They began their operations in Surry Hills, then moved to Kingsgrove, then to
Northmead. Such relocation will often involve a huge capital outlay in the process.
INERTIA (PSYCHOLOGICAL)
Changefeelings of uncertainty or fear of the unknown
Inertiarefers to the unease and/or inactivity of a business owner/manager when confronted with
change.
CULTURAL INCOMPATIBILITY
The culture in a business may vary between businesses. In the event of a merger, some management
positions may be lost in order to remove duplicationsof services.
In the case of a takeover, where one business buys out another business, the new owners may
experience a culture clash if they attempt rapid changes to the operations, which may be resisted by
employees.
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MANAGING CHANGE EFFECTIVELY
Managers must manage change effectively. Change is more likely to be successful if managers follow 4
basic steps;
1. Identify the need for change
Managers must see the need for change and communicate this to employees. The outcomes fromembarking on a course of change must also be clearly communicated to employees.
2. Set achievable goals
Change should have a purpose and be planned with achievable goals. Communication with ALL
stakeholders is essential. Provide necessary training and support to help staff adjust to the new
system and methods. Ongoing evaluation of change needs to be undertaken and monitored.
3. Create a change of change
Change agentsare individuals or groups in a business who can inspire and influence workerstowards a culture of change. Change agents must show the traitspositive, encouraging, good
communication, good teamwork.
4. Use change models
UNFREEZE/CHANGE/FREEZE model;
Unfreezeidentifies the need for change and prepares the business for it (assure staff that
change will be for the better)
Changethe change is implemented (new procedures, systems and behaviour)
Freezeensure that the change is permanent (offering praise or rewards)
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FORCE-FIELD analysis model;
Driving forcesare those pressures or forces that are requiring change
Restraining forcesare those forces that dont allow or wish for change to happen
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Global factors global sourcing, economies of scale, scanning and learning, research and
development
GLOBAL SOURCING
Global sourcingfinding suppliers who have cheaper, better quality products and more advanced
technology
Benefits of global sourcing Challenges of global sourcing
- Cost advantages
- Access to new technologies
- Advantages of expertise and labour
specialisation
- Access to other resources
- Ability to operate over more hours of the day
- Possible relocation of aspects of operations
- Increased cost of logistics, storage,
distribution
- Managing different regulatory conditions
between nations
- Increasing complexity of overall operations
ECONOMIES OF SCALE
Economies of scalethe cost advantages gained from producing on a larger scale.
As the scale of business grows, the cost per unit decreases. This means profitability can rise.
SCANNING AND LEARNING
Scanning and learninglearning best practice from internal businesses
An effective manager should continuously scan the business environment (global) to learn from the
best practice of business around the world. This can allow for continuous improvement.
RESEARCH AND DEVELOPMENT
A central aspect of this is finding out what consumers wantand researching and developing
something that meets their needs.
The government encourages this with grants and tax advantages.