Operations - Summaries

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    Business StudiesBy Joshua Hammonds

    BUSINESS STUDIES: OPERATIONS

    SUMMARY

    INTRODUCTION TO OPERATIONS

    Operations involves the transformationorproductionof the business. It creates value to the

    business by transforming inputs into outputs.

    Businesses will continuously seek to minimise production costsso that the retail prices are as

    low as possible.

    Product/goods inputs and outputs;

    Services inputs and outputs;

    1. ROLE OF OPERATIONS MANAGEMENT

    Strategic role of operations management cost leadership, good/service differentiation

    To improve productivity, efficiency and quality

    In order to gain a competitive advantage, businesses have to show;

    Cost leadershipinvolves aiming to have the lowest costs or to be the most price-competitive in themarketbasic products

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    Cost leadership strategies;

    1. Building efficient production facilities

    2. Establishing control over overhead costs

    3. Keeping the cost of sales low

    4. Investing in the state of the art manufacturing technologies

    5. Ensuring they source the cheapest raw materials while maintaining quality

    6.

    Using the best quality labour7. Sourcing the best information about competitors and raw materials

    8. Using time and money efficiently

    9. Differentiating the product

    Product differentiation: Means distinguishing products (goods & services) in some way from its

    competitorscommanding a higher price

    Goods and/or services in different industries

    Economies of scale:when a company expands they can usually buy more of a resource and get it for

    a cheaper price, you have to factor in costs of machinery, staff, etc. E.g. if you spread the cost of

    machinery over 1000 units instead of 100, each unit price is cheaper.

    Manufacturing Services

    - A manufacturing firm is one that takes

    raw materials and turns them into a

    finished product.

    - Consumers dont interact withmanufacturers

    - Operations manager need to organise;

    Raw materials are sourced

    Quality control standards are

    maintained

    Development of systems, random

    checking of product & ongoing

    research

    Storage & distribution process

    - Dont have factories

    - Risk management is important as this

    involves;

    Ongoing training Right labour resources

    The actual service needs to be delivered

    Quality control

    Interdependence with other key business functions

    Operationsrefers to the business processes that involve transformation or production. This relates

    directly to marketing because operations is the making of a product where marketingis there to

    meet the needs & wants of consumers. Financeis essential to fund all aspects of a business especially

    operations because this is the production of the goods. Human resourcesis important to staff the

    right personnel for operations.

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    Summary:

    Marketingestablishing the idea behind a product before production

    Financeoperations is a big cost for businesses and it is also essential

    Human resourcesemploying appropriate staff to look after production lines. Production

    involves skills, staff and training.

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    2. INFLUENCES OF OPERATIONS MANAGEMENT

    Globalisation, technology, quality expectations, cost-based competitions, government

    policies, legal regulation, environmental sustainability

    InfluencesHOW the business can manage these to achieve goals and objectives of the business

    GLOBALISATION

    Globalisationrefers to the removal of barriers of trade between nations. It is characterised by;

    1. Is about ACCESSreaching new markets and their influences on operations

    2. High degree of transfer of capital, labour, intellectual capital and ideas

    3. Financial resources and technology

    4. Franchising

    5. Importing

    Supply chainRefers to the range of supplies a business has

    Importance of supply chain management predictable and reliable supply chain management

    is critical to business to keep operations flowing smoothly.

    Reverse engineering or process reengineeringA process that involves a business taking the

    product of a competitor that has already been released into the market and reproducing a similar

    product to it (opposite to this is innovation!)

    CASE: Paperlinx Limited(based in VIC) who manufacture Reflex paper brandhas

    operations spanning 5 continents and 31 countries and derives approx. 76% of its sales

    revenue from foreign transactions.

    TECHNOLOGY

    Technologyis the design, construction and/or application of innovative devices, methods and

    machinery upon operations processes.

    To improve efficiency, improve logistics, reduce reliance on human labour

    Types of technologies

    Administration book-keeping Other operations

    Computers and printers

    Telephones and stationary

    Chair, desk

    Book keeping software e.g. MYOB

    Machinery and computers

    Equipment/tools

    Registers/scanners

    Shelving and system e.g. inventory

    management

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    QUALITY EXPECTATIONS

    Qualitymay be understood to be a specific reference to how well designed, made and functional

    goods are, and the overall degree of competence with which services are organised and delivered.

    Quality management approaches: inspection of output, Total Quality Management (TQM), quality

    circles, kaizen

    Quality expectations with goodsquality of design, fitness for purpose, durability

    Quality expectations with serviceslevel of customisation, reliability of service provider,

    professionalism of service provider

    COST-BASED COMPETITION

    Cost-based competition is derived from determining breakeven point (the level at which the

    business matches total costs and total revenue) and then applying strategies to create cost advantages

    over competitors.

    That is, focusing on reducing costs to a minimum while maintaining profit margins.

    GOVERNMENT POLICIES

    Every business has to adhere to government policieswith regard to operations. Government needs

    to ensure safetyand quality standards, manufacturers must comply with standards or face heavy

    penalties.

    Policies which impact on business operations include;

    Taxation rates

    WHS

    Environmental policies

    Employment relations

    Trade and industry practices

    LEGAL REGULATIONS

    Operations management have particular laws that influence how practices and processes are

    conducted. As the function involves; labour, technology, finance, machinery and energy.

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    WHSsafe working conditions, PPE, use of machinery (Work Health and Safety Act 2011)

    Fair work and anti-discrimination lawsRacial Discrimination Act 1975 (Cth), Sex

    Discrimination Act 1984 (Cth), Anti-discrimination Act 1977 (NSW), Fair Work Act 2009 (Cth)

    Other important legislationTaxation Act 1953 (Cth), Corporations Act 2001 (Cth)

    ENVIRONMENTAL SUSTAINABILITY

    Environmental sustainabilitymeans that business operations should be shaped around practices

    that consume resources today without compromising access to those resources for future generations.

    The operations management is affected by the rise in climate change awareness and the need to

    integrate a long-term sustainable plan.

    There are 2 main aspects to environmental sustainability:

    1. Sustainable use of renewable resources e.g. solar, wind power

    2. Reduction in the use of non-renewable resources

    Corporate social responsibility

    - Difference between legal compliance and ethical responsibility

    - Environmental sustainability and social responsibility

    Corporate social responsibilityis the open and accountable business actions based on respect for

    people, the community and the broader environment. It is MORE than complying with laws &

    regulations.

    o Legal responsibilityis MANDATORY, whereas ethical responsibilityis OPTIONAL! There is a

    growing pressure for businesses to show their contributions to society.

    o Environmental sustainabilityinvolves environmentally sustainable operating practices.

    This is in response to concerns about climate change and the destruction of the natural

    environment.

    o Social responsibilitythe practice of production in a way that it is not harmful to society or

    the environment e.g. by adopting a human rights code of conduct (e.g. no forced labour)

    CASE Body Shop: well known for selling products that are made without conducting tests on animals,

    which is seen as ethically correct. Also, the company was involved with the setting up of a Humane

    Cosmetics Standard and has formed a partnership with Amnesty International to help highlight the

    plight for human rights defenders in many different countries. Increasingly environmentally aware

    consumers fuelled a strong demand for these types of products, leading to the success of the BodyShop.

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    3. OPERATIONS PROCESSES

    Operations processplanning, organising, leading and controlling

    Inputs

    - Transformed resources (materials, information, customers)

    - Transforming resources (human resources, facilities)

    Inputsthe resources used in the transformation (production) process

    Involves; labour, energy, machinery, technology, materials, information

    Customer relationship management(CRM)

    refers to the systems that businesses used to

    maintain customer contact

    Key performance indicatorsspecial criteria

    used to measure the efficiency and effectiveness

    of the businesss performance.

    Input-transformation-output processmeans the bringing together of a number of inputs e.g.finance, equipment, to create the finished good/service output through a transformation process

    (which adds value).

    Informationcan shape transformation processes by means of;

    Ability to influence behaviour/decision making, including operations

    Acts as a transformed resource when it is used to inform how inputs are used, where they are

    drawn from, which suppliers and supplies are available, etc.

    Transforming resourcesare those inputs that carry out the transformation process.

    Human resourcesare the employees in abusiness

    **The effectiveness with which HR carry out their

    work duties & responsibilities can determine the

    success with which transformation and value-

    adding occurs.

    Facilitiesrefer to the plan (factory or office)and machinery used in operations

    > Large or small?

    > Zoning or restrictions?

    > Energy use or efficiency?

    Facilitiesimpact on operations by;

    Can determine the nature of the operations environment

    Can determine whether a business runs efficiently or not, and also influences its capacity to

    transform

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    Transformation processes

    - The influence of volume, variety, variation in demand and visibility (customer

    contact)

    - Sequencing and scheduling

    - Gantt charts, critical path analysis

    - Technology, task design and process layout

    - Monitoring, control and improvement

    Transformationis the conversion of inputs (resources) into outputs (goods or services), whether

    they are; physical (goods) or intellectual (services which cannot be touched)

    THE INFLUENCE OF VOLUME, VARIETY, VARIATION IN DEMAND AND VISIBILITY (CUSTOMER

    CONTACT)

    Volumehow much of a product is made (quantity)

    Lead timesis the time it takes for an order to be fulfilled from the moment it is made. If businesses

    do not respond quickly to market demand, it can lead to over-production which may lead to wastage

    and increased inventory costs.

    Varietydifferent types of a product

    Variation in demandimpacts the transformation of products. Accurate prediction of demand is

    important this can be done using; sales history, observing other markets demand of the product

    Visibilityi.e. customer contact feedback from customers (helps to shape production and potentially

    maximising sales

    Direct feedback Indirect feedback

    Surveys and interviews

    Warranty claims

    Blogs and wikis

    Letters

    Face-to-face

    Phone calls

    Sales data

    Market share data

    Consumer reviews (e.g. Choice magazine,

    consultants report)

    In the transformation process, decisions will need to be made about the following questions:

    How much to makewhat volume of input to draw in and to process?

    How much variationwhat range of outputs should be made in the process of transformation?

    How much variation in demand will there behow can the operations processes respond to

    changes in demand?

    How much customer contactshould there beand what, if any, role should it have on

    transformation processes?

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    SEQUENCING AND SCHEDULING GANTT CHARTS, CRITICAL PATH ANAYLSIS

    Sequencingrefers to the ORDER in which activities occur.

    Schedulingrefers to the length of TIME activities take

    The Gantt chartoutlines the activities that need to be performed, the order in which they should be

    performed and how long each activity is expected to take.

    The Critical Path Analysis(CPA) allows us to show what tasks need to be done, how long they take

    and what order is necessary to complete those tasks.

    *Note: The critical path is the

    SHORTEST LENGTH OF TIME ittakes to complete the tasks but

    it is literallythe LONGEST

    LENGTH OF TIME!

    GANTT CHART CRITICAL PATH ANALYSIS

    Less complicated

    Set out more clearly

    Better for long term projects

    Much more precise in terms of timing

    Better for short term projects

    *Both show things that can be done at the same

    time

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    TECHNOLOGY, TASK DESIGN AND PROCESS LAYOUT

    Technologyis the application of science or knowledge that enables people to do new things or

    perform established tasks in new or better ways

    BUSINESS TECHNOLOGYinvolves the use of machinery and systems that enable businesses to

    undertake the transformation process more efficiently and effectively

    Task designis about how a task is to be performed by breaking it down into a series of steps/jobstowards its completion (involves job analysis)

    Plant/processlayoutis the physical layout of machinery or equipment in order to ensure the

    efficient flow of resources

    There are 3 ways to organise the physical layout;

    o Process layout deals with high-variety, low volume production (broken into departments)

    o Product layout for mass production (assembly line)

    o Fixed layout when a product remains in one location due to its size & employees and

    equipment come to it e.g. building of Sydney Harbour Bridge

    MONITORING, CONTROL AND IMPROVEMENT

    All operations processes should be monitored for their effectiveness. This requires effective monitoring and a

    focus on continuous improvement. Monitoring and control lead to improvements when there is a focus on

    qualityand standards.

    Monitoringmeasuring actual performance against planned performance

    It uses key performance indicatorsKPIswhich are predetermined variables (worked out before

    process begins). E.g. Lead times

    Inventory turnover rates

    Defect rates, repair rates and warranty claims

    IT and maintenance costs

    Controllingis the corrective action phase. This means controlling compareswhat was intended to

    happen with what has actually occurred.

    Businesses undertake regular performance reviews. These are called Quality Controls,

    assurance and improvement.

    Manufacturing technologies including;

    o Robotics a programmable machine capable of doing several different tasks

    o Computer-aided design (CAD) a computerised design tool that creates products from

    a series of input data (parameters)

    o Computer-aided manufacturers (CAM) software that controls manufacturing process

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    Improvementrefers to the systematic reduction in inefficiencies and wastage, poor work processes

    and eliminations of bottlenecks

    One approach to the systematic reduction of inefficiencies and active creation of improvements is

    called Six Sigma.

    Six Sigma is an improvement process that was invented by Motorola. It follows the 5 steps called

    DMAIC define, measure, analyse, control, improve

    Outputs

    - Warranties

    - Customer service

    Outputsare the result of the businesses activities. It must always be responsive to consumer demands.

    Customer servicehow well a business meets and exceeds the expectations of customers in all

    aspects of its operations

    It is less expensiveto service existing customersthan to establish relationships with new

    ones. To retain customers, businesses need to talk and listen to customers. E.g. face-to-face,

    online feedback surveys, web view counters, warranty claims, etc.

    Warrantiesis a promise made by a business that they will correct any defects in the goods that they

    produce or in the services that they deliver

    An assessment of warranty claims can help a business to adjust transformations processes to

    be more effective.

    Improvement typically is sought in the following areas;

    o Time through minimisation of bottlenecks; including assessment of wait times and

    lead times

    o Process flows smoothness of transitions between transforming processes

    o

    Quality setting quality goals, measuring product standards and quality through

    number of returns and warranty claims

    o Cost through assessing costs of production per unit, a review of expenses (fixed and

    variable) and per unit costs of delivery

    o Efficiency through reduction of waste and creation of greater output per unit input

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    4. OPERATIONS STRATEGIES

    Operations strategiesHOW to achieve business goals

    Performance objectives quality, speed, dependability, flexibility, customisation, cost

    Operations strategies are based around the need to achieve performance objectives. Performance

    objectives are goals that relate to particular aspects of the transformation function and can be

    allocated to particular key performance indicators(KPIs) in the areas of;

    Qualityis often determined by consumer expectations, which are used to inform the production

    standards applied by the business.

    Design how well a good is made or a service is delivered

    Conformance meeting customers standards and specifications

    Service how reliable, suitable and timely the service delivery isbuilds reputation

    Operationsstrategies

    1. Performanceobjectives

    2. New product

    or service designanddevelopment

    3. Supply chainmanagement

    4. Outsourcing

    5.Technology

    Operationsstrategies

    6. Inventorymanagement

    7. Qualitymanagement

    8. Overcomingresistance to

    change

    9. Global factors

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    Speedthe time is takes for the production and the operations processes to respond to changes in

    market demand

    Goals for speed;

    Reduced wait times

    Shorter lead times

    Faster processing times

    Dependabilityhow consistent and reliable a businesss products/services are

    Flexibilityhow quickly operations processes can adjust to changes in the market

    Customisationthe creation of individualised goods or services to meet the specific needs of the

    customers

    Mass customisationis a process that allows a standard, mass-produced item to be personally

    modified to specific customer requirements

    Costthe minimisation of expenses so that operations processes are conducted as cheaply as possible

    New product or service design or development

    In order for a business to be a market leaderand gain a competitive advantage, it needs to continually

    innovate, design and develop new products and services.

    Stages in designing and developing a new product/service;

    Approaches that determine product design and development;

    Consumer preferences

    Changes and innovations in technology

    Important factors in new product design and development include;

    Quality

    Supply chain management

    Capacity management

    Cost

    Service design and developmentdiffers from the design and development of products as servicesare intangible and consumed as they are produced. A service can be; explicitthe application of time,

    expertise, skill and effort; implicitthe feeling of being looked after

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    Supply chain management logistics, e-commerce, global sourcing

    Supply chain

    management

    Involves managing the flow of supplies through the input,

    transformation processes and outputs in order to best meet the

    needs of customers

    Sourcing Purchasing of inputs for the operations process

    Supplier

    rationalisation

    Reducing the number of suppliers to the least amount

    Backwards vertical

    integration

    Buying or merging with suppliers to guarantee quality, delivery and price

    of supplies

    Flexible or responsive

    supply chain processes

    Not carrying inventoriesorganising supply as you need it

    Cost minimisation The trend to use off-shore suppliers as they are usually cheaper

    Global sourcing Sourcing supplies internationally in order to best meet the sourcing of

    requirements

    E-commerce The buying and selling of goods and services via the internet

    E-procurement The use of online systems to manage supply

    B2B (business to

    business)

    Direct access from the supplier to the buyer. When stock falls to a certain

    point a supplier will supply without formal request

    B2C (business to

    consumer)

    Selling of goods and services to consumers over the internet with payment

    e.g. credit card, paypal

    Four trends in sourcing;

    Supplier rationalisation

    Vertical (backward) integration

    Cost minimisation

    Flexible supply chain processes

    Logisticsthe physical distribution and transportation of products. The use of warehouses and

    distribution centres is crucial to the successful management of stock.

    Global sourcing advantages and disadvantages;

    Advantages Disadvantages

    Cost and expertise advantages

    Access to new technologies and resources

    Possible relocation of operations

    Increased costs of logistics, storage anddistribution

    Different regulations in different countries

    Overall operations complexity increases

    diverse locations

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    Outsourcing advantages and disadvantages

    Outsourcinginvolves the use of external providers to perform business activities

    Examples of types of outsourcing; manufacturing, merchandising, design, sourcing, human resources,

    finance and accounting

    Advantages Disadvantages

    Simplification

    Improved efficiencyand cost savings

    Less costs and maintenance associated

    with employeeswages, super

    Increased process capability

    Increased accountability

    Access to skill/resourceslacking within

    the business Can focusprimarily on its core functions

    of business

    - Makes business dependenton other

    businesses to supply materialsmay lead

    to disruptionsof operations if late

    deliveries

    - The costand uncertaintyassociated with

    payback

    - Ethicsand moralityloss of jobs

    -

    Issues with communication and language- Loss of controlof standards and

    information security

    Technology leading edge, established

    Technologythe thoughtful application of technology helps a business to create a competitive

    advantage

    Leading edge technologythe most advanced or innovative technology at any point in time. E.g. use

    of social media and apps. It can help businesses to;

    Create more products quickly and to higher standards

    Reduces waste

    Operates more effectively and efficiently

    Established technologytechnology that is widely accepted and used e.g. email, word processors,

    information systems

    Both forms of technology give business efficiencies, productivity gains and a capacity to improve

    operations processes.

    Again...

    Manufacturing technologies including;

    o Robotics a programmable machine capable of doing several different tasks

    o Computer-aided design (CAD) a computerised design tool that creates products from

    a series of input data (parameters)

    o

    Computer-aided manufacturers (CAM) software that controls manufacturing process

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    Inventory management advantages and disadvantages of holding stock, LIFO, FIFO, JIT

    Inventory/stockincludes all the raw materials, semi-finished and finished products that are on the

    shelves or in storage

    Inventory management is necessary for operations to ensure efficient andeffective controland

    monitoringof stock!

    A business needs to have adequate stockon hand in order to keep customers happy by having

    products available in the store. Shortagesin stock may mean loss of valued customers who may turn

    to competitors to satisfy their needs.

    Advantages and disadvantages of holding stock

    Advantages Disadvantages

    Ability to satisfy customers needson time

    maintain loyalty Opportunity for taking advantage of

    discounted stockwhen bulk purchasing

    Gaining a competitive advantagethrough

    efficient deliveryand superior customer

    service

    Greater loyaltyby customers

    - Storage/warehousingrequires large space,

    handling expenses, insurance, etc.- Spoilagemay occur

    - Theft/pilfering of stock

    - Stock may become outdated/obsolete

    therefore may not be sold

    - Overstockingmay tie up cashworking

    capital

    The 3 approaches to INVENTORY MANAGEMENT;

    LIFO

    LIFO (last-in-first-out)used for products that does NOT have a use-by/best before daterecent

    stock is sold first

    E.G. MACHINERY, TOOLS

    LIFO = number sold x last price bought

    FIFO

    FIFO (first-in-first-out)used for perishable items

    E.G. FRUITS AND VEGETABLES, BREAD, MILK

    FIFO = number sold x first price bought

    JIT

    JIT (just-in-time)minimum amount of stock is held as it aims to have the business only make

    enough products to meet demands

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    Advantages; reduction in storage costs, no spoilage, no tied up cash, no warehousing necessary, can

    respond quickly to changesimproving productivity

    Quality management control, assurance, improvement

    Qualityis the term used to describe the degree of excellence of a product/service and its fitness for

    a stated purpose

    QUALITY CONTROL

    Quality controlreduces problems and defects in the product by using inspections at various points

    in the production process

    Programmed inspections

    Businesses need to have defined quality standards and parameters

    QUALITY ASSURANCE

    Quality assuranceinvolves the use of a system to ensure that set standards are achieved in

    production

    Quality assurance is done through measuring against pre-determined standards

    Fitness for purposeand the desire to achieve right first time

    E.g. ISO 9000- series of standards developed by the International Organization for

    Standardization (ISO), that define, establish, and maintain a quality assurance system for

    manufacturing and service industries

    QUALITY IMPROVEMENT

    Quality improvementinvolves continuous improvement and total quality management (TQM)

    Continuous improvementongoing method of looking for ways to improve a business e.g. asking

    for staff suggestions

    Total quality management (TQM)focuses on managing the TOTAL business to deliver quality to

    customers

    Ongoing, business-wise commitment to excellence that is applied to every aspect of the

    businesss operationsholistic approach to avoid expenses of wastage for faulty products

    All staff are heavily encouraged to suggest/make improvements (usually have reward systems)

    E.g. Six Sigmais a quality management approach used to identify and remove the causes of

    problems in the operations process

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    Overcoming resistance to change financial costs, purchasing new equipment,

    redundancy payments, retraining, reorganising plant layout, inertia

    Managers must plan for changes in the environment in which the business operates as the

    environment in dynamic constantly changing. These changes can present opportunitiesand

    threatsto a business.

    Change in our commercial world is inevitableand is beneficial to a business, but it is sometimes

    resisted by some internal stakeholders i.e. workers, management

    There are 2 major types of change INTERNAL and EXTERNAL

    Internal influences External influences

    o NEW TECHNOLOGY

    computerisation, stock control,

    maintain competitive advantage

    o

    E-commerceo New systems and procedures

    o New business

    o Changing nature of markets

    o Economic

    o Financial

    o

    Geographico Social

    o Legal

    o Political

    o Technological

    Reasons for resistance to change:

    FINANCIAL COSTS

    1. Cost of purchasing new equipment

    2. Cost of redundancies

    3. Cost of retrainingemployees

    4. Costs associated with structural reorganisationof the business e.g. changes and to plant and

    equipment layouts

    PURCHASING NEW EQUIPMENT

    Changes in a workplace often necessitate purchasing new equipment, such as new computers, and/or

    other modern office equipment. This may burden the business and cause debtsto accumulate over

    the long term.

    May help to achieve key operational goals better;

    1. Improved processing flexibility

    2. Improved processing speed and shorter lead times

    3. More consistencyin production

    4.

    Higher overall qualityof processing

    5. Reduced wastageand losses from equipment failure

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    REDUNDANCY REPAYMENTS

    Redundancy payoutis the money that is given to employees when they are forced out of work

    because their job skills are no longer required or relevant.

    RETRAINING

    This cost arises from change that causes a reorganisation of the businesss internal hierarchy or from

    the acquisition of technology e.g. computer software

    REORGANISING PLANT LAYOUT

    Can have high costs associated e.g. transporting, bring old equipment

    Can lead to loss of productivity with adaptation to new work processes

    CASE Coca-cola: had to relocate its plant within Sydneys metropolitan area since they first

    established in Australia. They began their operations in Surry Hills, then moved to Kingsgrove, then to

    Northmead. Such relocation will often involve a huge capital outlay in the process.

    INERTIA (PSYCHOLOGICAL)

    Changefeelings of uncertainty or fear of the unknown

    Inertiarefers to the unease and/or inactivity of a business owner/manager when confronted with

    change.

    CULTURAL INCOMPATIBILITY

    The culture in a business may vary between businesses. In the event of a merger, some management

    positions may be lost in order to remove duplicationsof services.

    In the case of a takeover, where one business buys out another business, the new owners may

    experience a culture clash if they attempt rapid changes to the operations, which may be resisted by

    employees.

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    MANAGING CHANGE EFFECTIVELY

    Managers must manage change effectively. Change is more likely to be successful if managers follow 4

    basic steps;

    1. Identify the need for change

    Managers must see the need for change and communicate this to employees. The outcomes fromembarking on a course of change must also be clearly communicated to employees.

    2. Set achievable goals

    Change should have a purpose and be planned with achievable goals. Communication with ALL

    stakeholders is essential. Provide necessary training and support to help staff adjust to the new

    system and methods. Ongoing evaluation of change needs to be undertaken and monitored.

    3. Create a change of change

    Change agentsare individuals or groups in a business who can inspire and influence workerstowards a culture of change. Change agents must show the traitspositive, encouraging, good

    communication, good teamwork.

    4. Use change models

    UNFREEZE/CHANGE/FREEZE model;

    Unfreezeidentifies the need for change and prepares the business for it (assure staff that

    change will be for the better)

    Changethe change is implemented (new procedures, systems and behaviour)

    Freezeensure that the change is permanent (offering praise or rewards)

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    Business StudiesBy Joshua Hammonds

    FORCE-FIELD analysis model;

    Driving forcesare those pressures or forces that are requiring change

    Restraining forcesare those forces that dont allow or wish for change to happen

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    Global factors global sourcing, economies of scale, scanning and learning, research and

    development

    GLOBAL SOURCING

    Global sourcingfinding suppliers who have cheaper, better quality products and more advanced

    technology

    Benefits of global sourcing Challenges of global sourcing

    - Cost advantages

    - Access to new technologies

    - Advantages of expertise and labour

    specialisation

    - Access to other resources

    - Ability to operate over more hours of the day

    - Possible relocation of aspects of operations

    - Increased cost of logistics, storage,

    distribution

    - Managing different regulatory conditions

    between nations

    - Increasing complexity of overall operations

    ECONOMIES OF SCALE

    Economies of scalethe cost advantages gained from producing on a larger scale.

    As the scale of business grows, the cost per unit decreases. This means profitability can rise.

    SCANNING AND LEARNING

    Scanning and learninglearning best practice from internal businesses

    An effective manager should continuously scan the business environment (global) to learn from the

    best practice of business around the world. This can allow for continuous improvement.

    RESEARCH AND DEVELOPMENT

    A central aspect of this is finding out what consumers wantand researching and developing

    something that meets their needs.

    The government encourages this with grants and tax advantages.