Operations 102Class 13

Class 13, The New America—Churches in Urbanized Areas

The “BosWash” area is a sprawl of connected cities between Boston and Washington D.C. This urbanized area spans the gap from poverty to affluence, politically disconnected to the holders of national office. The U.S. census reports that in 1790, 5% of American lived in urbanized areas, 66% in the 1960s and 80% now. Bridgeway Community Church is in the midst of this “new America.” This class will explore how they do both their internal and external communication. Who is coming to this urbanized church, how are they connected into one congregation and what lessons has Bridgeway learned along the way?

Guest Lecturer

After serving in churches in Pennsylvania, New York and Ohio since 1983, Dave Michener moved to Columbia, Maryland in 1998 to plant a youth ministry within Bridgeway Community Church, a multicultural, non-denominational church with approximately 4,000 in attendance. “Mich” is a graduate of Baptist Bible College of Pennsylvania and has received his Masters of Ministry from Moody Graduate School in Chicago. Since 2005, Mich has been the Executive Pastor at Bridgeway where he serves on the senior leadership management team, giving leadership to the staff that serves BridgeKids, Student Ministries, all Adult Church Ministries and Operations, as well as serving on the teaching/preaching faculty.

Guest Lecturer

Joey Price is one of the very few people go to bed at night dreaming about how to make Small Business and Non-Profit HR better. As the CEO of Jumpstart:HR, LLC and recent Baltimore Business Journal Top 40 Under 40 awardee, Joey empowers his team to help small business owners and church leaders build better businesses.

They keep clients happy by offering rock solid consulting advice and efficient HR administrative outsourcing support that sets them apart from other alternatives like PEOs, HR Consultants and hiring HR staff. Where some see HR as a cost-center, Jumpstart's customers see HR as a strategic component of the business. After all, products don't grow businesses—happily engaged staff members do

Internal Communication

The City The Stage The Screens The Lobby Leaders Intranet Limited printed handouts Special Meetings & Events (i.e. Leaders Conference Annual Partners’ Fellowship Volunteer Appreciation Brunch Key Sundays—Kickoff, State of the Church, Wrap Up Sundays

Internal—Lobbyists

External Communications

Conventional Methods of Bridgeway Websites The Plaza (via The City) Listing in the local paper under “Places of

Worship” Social Media Platforms (Facebook, Twitter,

Instagram, Yelp, Foursquare, Youtube) Podcasts Blogs

Philosophy: Mission Informs Methods

Why we are informs what we do and how we do it.

Mission: Building into one another as we build bridges to our community.

Bridgeway Community Church is a Community Church

Who we are informs what we do and how we do it. (Who is the “Who?”)

External Communications

Somewhat Innovative Methods of Bridgeway Internet TV Station Radio Television

… but not in conventional ways through advertizing, but through practical ministry

External Communication

Video Montage for AndersonSpeaks

https://vimeo.com/131206740

Philosophy: Bless!

Let your light so shine before men that they may see your good works and then Google you, friend you, like you, follow you, and retweet you.

Matthew 5:16 (MIV)Michener Improvised Version

Philosophy: Inspiration

People will be more apt to listen to your Information if they have experienced your Inspiration.

Philosophy: Inspiration

From the Bridgeway FaceBook Page

Examples: #BTW

World Blessing Day 2015Video

https://youtu.be/SbXcI9Q_NHM

Example: Baltimore

We’re Praying for You, Baltimore!

Link:  https://youtu.be/CBLcSF1D8qM

Here is the link to the FB post: https://www.facebook.com/BridgewayOnlineMD/videos/vb.115800161768073/1070237119657701/?type=3&theater

FaceBook 822 likes & 1,861 shares

Samuel Coleman Jr.—My prayer for my city and all cities!!! Let's move the hand of God with prayer!! ALL LIVES MATTER. The media has a way of portraying so much negativity coming out of Baltimore but I wanna ask everyone to make this video viral!

Anthony Howard—Proverbs 16:1-33. We can make our own plans, but the lord gives the right answer. People may be pure in their own eyes, but the lord examines their motives. Commit your actions to the lord , and your plans will succeed.

Darlene Rogers—United we stand, divided we fall. I’ve been praying for peace and justice since I heard the news report.

Sharen Robinson—Thank you and may God bless all of you and Baltimore abundantly.

Hermoso Corazon Puro—God bless you all. It is so refreshing to know that we are not in this alone.

Richard Williams—Thank you for your prayers we really need it.

Philosophy Informs Strategy

Summary

Serve. Share. Show up. Show up. Stand out.

Repeat.

Our Message Reach

* Annually: 1,140,000 people

Thoughts from Today’s Reading

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