OPERANDO @ NetFutures 2016
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Reynold Greenlaw / Oxford Computer Consultants Leire Orue-Echevarria / TECNALIA OPERANDO participates in:
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Transcript of OPERANDO @ NetFutures 2016
ReynoldGreenlaw/OxfordComputerConsultants
LeireOrue-Echevarria/TECNALIA
OPERANDO participates in:
OPERANDOOnlinePrivacyEnforcement,Rights
AssuranceandOptimization
[web]:www.operando.eu[Start– Enddates]:1May2015– 30Abril2017[Budget]:4,455,811.25€[Partners]
WhatisthefocusofOPERANDO?
• Specify,Implement,fieldtest,validateandexploitaninnovativeprivacyenforcementframeworkthatwillenablethePrivacyasaService (PaS)businessparadigmandcreateabroadmarketforonlineprivacyservicesonline.
SolutionproposedOnlineService Providers (OSP)*IncludingPPAA
User PrivacyRegulator
Privacy Authority (PA)(*)(*)operated by aPrivacy ServiceProvider
User Privacy Policy (UPP)=User sensitivity profile +Explicit user input+Privacylaws +Best practices
Challengesaddressed(1/2)
• Escalatinglossofonlineprivacy– Consumerservices:Facebook,Google,LinkedIn…– Consumersaretargetedandstrippedoftheirprivacy– Inmostcases,consumersaredefenseless– Realityoutpacesregulationsandprivacylaws
• Government/publicservicesstrugglewithprivacyprotection– Citizens’mistrust/publicoutcry– Inadvertentdisclosurestootheragencies– Hackingattacks– Stringentprivacylawscompliancerequirements
Challengesaddressed(2/2)Europe’scitizenprivacylawsareworld-leading
Theevolvingdataprotectionandprivacyframeworksareyettobeimplementedinatransparentandfriendlyway
Usersshouldbeabletotake part ofthemonetizationoftheeconomicvalueoftheirdata
Users need tounderstand andcontrol how theirpersonaldata areused
However,…
Impact
Newbusinessconceptthatprovidesprivacyenforcement
Privacy EnforcementPlatform
Privacy ServiceProviders
April 2017
Privacy asaService
April 2017
OpenSource www.operando.eu
WhobenefitsfromOPERANDO?(1/2)
OnlineServiceProviders (OSP)*Including PPAA
Privacy AuthorityandPrivacy ServiceProviders
• Gain the ability tocost-effectively complywith privacy regulations
• Profit legimately,based on the user’sconsent,from themonetization ofdata
• Increase trustofusers inPPAAonlineservices
• Enforcement ofprivacy inusers’devices(stored dataandsensoroutputsofmobile devices)
WhobenefitsfromOPERANDO?(2/2)
Users
PrivacyRegulators
• Manage their onlineprivacy issues with anintuitive WebGUI
• The UPP will beenforced by the PAinalluser’s devices
• Partake inthe monetizationoftheir data
• Automated audit ofOSP’s policies forcompliance with regulations
Successstories
• OPERANDOFocuseson–BusinesstoConsumer(B2C)–GovernmenttoConsumer(G2C):HealthcareandPublicAdministration
Successstories:BusinesstoConsumer(B2C)(1/4)
Challenge:Obfuscationofprivacysettings
• SIX pagesofprivacyoptionstosetonFacebook
• Thedefaultsettingsarenotprivacy-friendly
• SameproblemonGoogleandothermajorsocialnetworks
OPERANDOsolution:Unifiedprivacydashboard
• Web-basedunifiedprivacysettingsdashboard
• Handlesyouraccountsatallthemajorservices
• Single-click“bestpractices”privacylockdown
• Automatedpolicywatchdog
PrivacyDashboard
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Successstories:B2C(2/4)
OPERANDOsolution:Privacy-for-benefitdeals
Successstories:B2C(3/4)
Theusercanchooseto:• LoginwithSNaccountandgetandeconomicbenefit
or
• Loginwithemail/password
Loginwithusername&password
andgeta5€ couponforyourfirstpurchase
or
Privacy-for-benefitdeal
Ifnodealisoffered,OPERANDOwilldisplayaprivacywarning
Challenge:Accesstosocialnetworkdata- usersdonotbenefit
Successstories:B2C(4/4)
IdentifiedFuturechallenges
• Real-timecomputationofprivacypolicieschanges
• AdBlockers• Anonymization• Privacyforbenefit• SustainabilityofthePrivacyAuthoritiesBusinessmodel
• Influenceprivacyregulations
