OpenText EIM and Customer Experience Management (CEM)

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Transcript of OpenText EIM and Customer Experience Management (CEM)

Page 1: OpenText EIM and Customer Experience Management (CEM)
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What is EIM? technologies that help you build and share a rich and efficient information and work environment, so that people can make insightful decisions and act with speed and precision

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What drives EIM?

EIM

Information Governance

Process Velocity

Business Impact

Business Insight

Information Security

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What is CEM? CEM is a set of technologies that help you to exceed

customer expectations, reach new markets, and provide great experiences across all digital touch points.

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Interactive, personalized, and contextual experience across online and across multiple channels

Business Impact: Create new markets and foster vital relationships

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CEM and Business Impact

Influence Customers

Increase Revenue

Improve Customer Satisfaction

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Business Insight: Improve business responsiveness and business effectiveness

Web and Social Analytics, Sentiment Analysis,

Online Optimization, Customer Experience

Analytics

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CEM and Business Insight

Understand User Behavior

Measure KPIs

Develop Actionable Insights

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Process Velocity: Streamline and Control assets for Cross-Channel Distribution

Asset Management, Auditing, Process

Automation

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CEM and Process Velocity

Control Your Assets

Managed Interactions and Interoperability

Distribute Information Effectively

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Information Governance: Reduce Legal, Compliance and Financial Risks

Out-of-the-box integration modules

with OpenText ECM Solutions

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CEM and Information Governance

Optimize Cost of Information Store

Reduce Total Cost of Ownership

Achieve Business Goals

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Information Security: Manage Access Control and Ensure Confidentiality

Control roles and group based permissions, content auditing, reporting, and monitoring

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CEM and Information Security

Deliver Secured Information Across Channels

Maintain Business Continuity

Increase Return on Investment

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