OpenStack Vancouver Summit Report presented at nttgroup meeting in Japanese
OpenStack August 2014 Marketing Meeting
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OpenStack Open Marketing Meeting August 13, 2014
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In this OpenStack community marketing meeting, we'll discuss 2H 2014 plans, including target audiences, campaigns, content development, events and the Paris Summit.
Transcript of OpenStack August 2014 Marketing Meeting
OpenStackOpen Marketing MeetingAugust 13, 2014
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Agenda
‣ 1H Press, Web, Social Metrics
‣ 2H Audience-Driven Focus
‣ Mark Your Calendar: Key Dates
‣ Paris Summit Update
‣ Marketplace Update
‣ Win the Enterprise Update
‣ Industry Events
‣ How to Get Involved
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Web, YouTube & Twitter Metrics – 1H 2014 Website Sessions Unique Visitors YouTube Views Twitter Followers
1H – 2013 2,802,436 1,300,799 149,654 21,300
2H - 2013 3,519,613 1,710,961 217,312 32,500
1H – 2014 4,642,177 2,310,693 310,233 56,000
Compared to 1H 2013: •Website traffic has
increased 66%• Unique visitors
increased 78%•YouTube Views have
increased 107%
Compared to 2H 2013: •Website traffic has
increased 32%• Unique visitors
increased 35%•YouTube Views have
increased 43%
In 1H of 2014, viewers watched 2,069,845 minutes on the OpenStack YouTube channel – almost double the previous
period.
In the past year, the OpenStack Twitter handle has gained 34,700 followers, 23,500 of which were gained in the past 6
months.
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Press Coverage – 1H 2014
• 6,000+ OpenStack mentions in 1H of 2014
• Top Articles• Red Hat CTO: 5 Business Benefits of Open Source Software • IBM’s Acquisition of Cloudant and the Walmart Effect in Tech• HP to Invest over $1 Billion in Open-Source Cloud Computing
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• AWS: 55%• OpenStack: 41%• CloudStack: 4%
Peaks in Coverage
AWS• Google and Amazon slash cloud
offering prices a day apart• Instagram Migrates from
Amazon’s Cloud into Facebook Data Centers
• Verizon Signs Up Oracle to Tackle Amazon in the Cloud
CloudStack• BT to Support Cisco’s InterCloud
Service
Share of Voice - 1H 2014
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2H Focus:Drive Adoption Across Three Audiences
‣ Enterprise Decision Maker
‣ Telco / Service Provider Decision Maker
‣ App Developers
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Enterprise ‣ Key Messages & Topics: Agility, Flexibility and Openness, Stability, Cost
Savings
‣ Calls to Action: OpenStack Marketplace; enterprise events and workshops; whitepapers, videos and case study content
‣ Activities:
‣ Auto Manufacturer whitepaper campaign August 19th; building out enterprise user section on openstack.org
‣ Events: Cloud Connect @ Interop, Gartner Symposium, FutureCom, Cloud Connect China, Gartner Data Center Conference
‣ Paris Summit: New Enterprise IT Strategies track and more enterprise user keynote time
‣ Additional content development with reference architectures (Win the Enterprise team); goal to have presentation deck ready for Gartner Symposium, Oct 6
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Telco / Service Provider‣ Key Messages & Topics: Scale, Flexibility and Openness, NFV, Data
Sovereignty, Cost Savings, Stability
‣ Calls to Action: Whitepapers and landing page (target Sept/Oct), join working group
‣ Activities:
‣ Telco World Forum keynote by Toby Ford of AT&T (Oct 6)
‣ New Telco working group spinning up under User Committee; message and content development
‣ NFV whitepaper, campaign and landing page
‣ Focus on NFV progress during Juno release (Nova capabilities)
‣ Paris Summit: Telco Strategies track and keynote panel
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App Developers / End Users‣ Key Messages & Topics: Open platform and APIs,
Flexibility, Portability, Targeting OpenStack clouds
‣ Calls to Action: developer.openstack.org, join working group
‣ Activities:
‣ Engaging end users (public cloud customers and enterprise internal customers) for input and to develop new app-focused case studies
‣ New End User working group spinning up under User Committee; message and content development
‣ Design update for developer.openstack.org (Nov target)
‣ Paris Summit: Larger ‘Targeting OpenStack Clouds’ track and possible working sessions to facilitate more end user engagement
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Key Dates & TimelineHosted Private Cloud Marketplace category August 13
Auto Manufacturer Whitepaper Campaign (launch of enterprise section)
August 19
Gartner Symposium (WTE deck ready) October 6
Telco World Forum (telco-focused landing page) October 7
Juno Software Release (PR, campaigns) October 16
OpenStack Summit & Analyst Session November 3-7
Superuser Award Winners November 3
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Key Dates•Nov 2: Board Meeting•Nov 3-5: Main Conference & Expo at Le Palais des Congrès•Nov 3: Analyst Session Breakout•Nov 4-7: Design Summit at Le Méridien
OpenStack.org/Summit•Hotel room blocks at Hyatt and Le Méridien (selling out)•Travel Support Program – deadline Aug 18•Registration open – early bird deadline Aug 27•Agenda announced – late August / early September•Sponsorships available now – deadline Sept 19
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Themes•Enterprise adoption and case studies•App developers & applications running on OpenStack•Telco adoption and strategies, including NFV•Data sovereignty and privacy•Maturing ecosystem, continuing the Marketplace (Marché)
Programs•Changing keynote format, more room for user stories, in-depth topical issues and government/industry experts•Expanding Ops Summit, more days and sessions•Continuing related OSS project design & working session•Coordinating with OW2 & OWF for open source week
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‣ Launched in May with Training, Consulting, Public Clouds, Distributions & Appliances, and Drivers
‣ New category added to Marketplace today: Hosted Private Clouds
‣ To participate in the Marketplace, contact [email protected]
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‘Win the Enterprise’ Working Group
‣ Teams formed at Atlanta Summit, driven by community members at Intel and Comcast. Worked on marketing/tech subteams since the Summit and presented to the Board in July.
‣ Outputs included: SWOT, White Paper/Top 10 Manufacturer, and Analyst Readouts on Perceptions vs. Realities
‣ Post board meeting: will continue to operate together for another update in Paris on applicable content (use cases and reference architectures) as well as coordinate with technical teams further.
‣ To get involved, contact Carol Barrett at [email protected] or join the mailing list at [email protected]
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‣ Publication soft launched in May; steadily growing readership, contributors and content
‣ Now that we have solid base of content and feedback, starting to promote and drive more traffic to the site
‣ Launching Superuser Awards, to be given out at the Paris Summit
‣ Call for submissions will open in August and close mid-September. Nominate your customers!
‣ superuser.openstack.org
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OpenStack Industry Events Update
• CloudOpen North America: August 20-22, Chicago, IL. Bronze sponsor, community-staffed booth.
• Software Defined Enterprise World Forum, September 10-14, London, England. Community panel, session and demo.
• Cloud Connect China, September 16-18, Shanghai. Half day hands-on workshop Monday, September 16.
• DEVIEW 2014, September 29-30, Seoul, South Korea. Tom Fifield speaking.
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OpenStack Industry Events Update
• Cloud Connect Summit @ Interop, September 29-October 3, New York City, NY. No sponsorship, however…o Introduction to OpenStack: Enterprise Boot Camp, Sept. 30.
http://ubm.io/1uqc6Dmo Potential “vendor tech panels”. Worked very well in Las
Vegas. Will be asking for interest from new participants.o Discounted sponsorship and registrations for OpenStack
community.
• Gartner Symposium/ITExpo, October 5-9, Orlando, FL. o Standard sponsor, booth, VIP breakfast.o Providing videos and collateral for member booths.
• Telco Cloud World Forum and SDN & NFV World (co-located), October 7-8, Dallas, TX. Toby Ford, AT&T, keynoting.
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OpenStack Industry Events Update
• CloudOpen Europe, October 13-15, Dusseldorf, Germany. Silver sponsor, small booth. Will request volunteers from community.
• FUTURECOM, Oct 13-15, Sao Paolo, Brazil. 15,000 business level attendees. Sponsoring booth, local community and user panel, blog post. Heidi Bretz attending.
• USENIX LISA, November 9-14, Seattle, WA. Sponsorship, booth, half day tutorial, demo. Will request community support for booth. Highly recommend this event – 1000+ large scale installation admins/operators – fantastic audience.
• Gartner Data Center Conference, December 2-5, Las Vegas, NV. Will sponsor and have a Pavilion, if enough interest.
o 2,500 incredible CIO, CTO level attendees.
o Cost to participate 15K USD
o Please send serious interest to [email protected] by Friday, August 15.
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OpenStack 2015 Industry Events: Early Planning • Cloud Expo Europe, March 11-12, 2015, London,
England. Kiosks available in OpenStack section of “OpenCloud Park” for 4,500 GBP.
• World Hosting Days (WHD.global), March 24-26, 2015, Europa Park, Rust, Germany. Sponsorship, booth or community area, VIP dinner
o Other events/coming soono Events Calendar on OpenStack Marketing portal
http://www.openstack.org/marketing
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Get Involved
‣ Join the ‘Win the Enterprise’ working group:
‣ Contribute to the content team:
‣ Meetings every other Thursday
‣ Join the Industry Analyst team: [email protected]
‣ Participate in the Paris Summit (openstack.org/summit):
‣ Hotel rooms, sponsorships, early bird reg deadline Aug 27
‣ List your products in the Marketplace: [email protected]
‣ Nominate your customers for the Superuser Award (coming soon)!
openstack.org/marketing
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Who to Contact on the Foundation Team?
Lauren Sell
Media & Analyst RelationsMessagingCommunity Working GroupsOpenStack Summits & events
Kathy Cacciatore
Industry eventsContent development & Win the Enterprise
Claire Massey
OpenStack SummitsRegional community events & branding
Shari Mahrdt
Support for Summits / events / social media / community management team
Margie Callard
Analyst RelationsCommercial logo programsCase studiesContent development & Win the Enterprise
Allison Price
Social MediaOpenStack Update newsletter openstack.org/user-storiesSuperuser Magazine
openstack.org/foundation/staff
