OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal
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Fifty Shades of Mobile CRM Oisin Lunny, Senior Market Development Manager
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Presentation by Oisin Lunny on the Mobile CRM debate at Mobile Marketing Live with Velti, Text Local & Lumata. For more information please visit: www.openmarket.com/europe
Transcript of OpenMarket Fifty Shades of Mobile CRM at Mobile Marketing Live #mmliveglobal
Fifty Shades of Mobile CRM Oisin Lunny, Senior Market Development Manager
Fifty shades of Blackberry
Fifty shades of Blackberry
Fifty shades of Blackberry
Worldwide smartphone activations…
…outnumber child births three to one.
One in three would…
...give up sex for smartphone access!
What would you give up…?
What % would choose daily use of mobile phone over...
•Alcohol 70 %
•Chocolate 63 %
•Caffeine 55 %
•Exercise 54 %
•Sex 33 %
•Toothbrush 22 %
•Shoes 21 %
Addicted to our smartphones?
…more likely to cause traffic accidents than alcohol due to its distracting nature
80%
Addicted to our smartphones?
…of adults with families regularly check their phone at the dinner table
35%
Addicted to our smartphones?
…of smartphone owners sleep with their phone next to them, and check them when they wake up
66%
Addicted to our smartphones?
…admit to ending a relationship via text message, email, Facebook or Twitter
48%
Addicted to our smartphones?
“Mobile phones have
moved beyond a
necessityinto an
addiction”
Massive Second Screen App Audience
Source: Ofcom UK Adults’ Media Literacy, 2010
16-24 demographic prefer mobiles
The Great Mobile Ad Spending Gap
Here Me Now
Here Me Now
the power of now
surprises
social rewards
simplicity
free
fun
missions
Fifty shades of...
Fifty shades of...
Fifty shades of...
Fifty shades of...
Fifty Shades of Mobile CRM
SMS is still
SEXYSEXY
Be sensitive*
*respect your customer
Get explicit*
*opt in
Source: Kitten & The Hip
Use restraint*
*less is more
Choosing a mobile partner is not...
BLACK &
WHITE
...it’s actually...
Get into bed with the right partner!
customers and partners
CMX2 platform
CMX2 platform
CMX2 platform
SMS Chat platform
Next... Fifty Shades of BURGUNDY
** Fifty Shades of Thank You **
www.openmarket.com
text “sales” to 88600
Visit us at stand 26
