Opening Up New tool New changes
-
Upload
edevoogd -
Category
Technology
-
view
183 -
download
1
description
Transcript of Opening Up New tool New changes
![Page 1: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/1.jpg)
HowAboutYou
New tools, new oppertunities, new approaches
Opening Up partner meeting
Ewoud de Voogd, Gent, Belgium25th of October 2011
![Page 2: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/2.jpg)
HowAboutYou
2
![Page 3: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/3.jpg)
HowAboutYou
@evoogd
3
• Discussions on LinkedIn• Still writing in Word and Outlook• Co-writing in Google Docs• Sharing with DropBox, SlideShare,
WeTransfer• Tried Pleio, Prezi• Missed Hyves, no Facebook (yet)• Music by Spotify• 212.000 hits on Google• 3th smartphone, max 30 apps Just starting!• http://mentionmapp.com/beta/classic/index.php#user-evoogd• www.klout.com
![Page 4: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/4.jpg)
HowAboutYou
4
![Page 5: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/5.jpg)
HowAboutYou
5
![Page 6: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/6.jpg)
HowAboutYou
What do you expect this afternoon?
6
![Page 7: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/7.jpg)
HowAboutYou
Purpose
• Common language on theme’s Opening Up
• Insight in related initiatives in each country
• Insight in developments in The Netherlands
• Sharing ideas and approaches
• Create the right mind-set so partners can formulate the scope, projects for them selves and projects to work on together
7
![Page 8: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/8.jpg)
HowAboutYou
Program
• Introduction
• Social media
• Open data
• Mobile Technology
• New roles for the government
• Exercise
• Wrap up
13:00
14:00
15:00
16:30
8
![Page 9: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/9.jpg)
HowAboutYou
What’s going on?
• From industrial to information society
• From structured to flexible organistions
• From structures by hierchy to structures by topic
• From owning to availability
• From representation to participation
• From reach to impact
• From output to outcome
• From focus on functionality to focus on using
• …
9
![Page 10: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/10.jpg)
HowAboutYou
Discussion on the title
10
• Answer 2.0
• Dialogue 1.0
• Interaction 0.9
• From Answer to Dialogue
• With Answer to Dialogue
• From citizen participation to government participation
• New tools, chance for participation
• New media, chance for public service and interaction
![Page 11: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/11.jpg)
HowAboutYou
Conclusions
• Social media, open data and mobile are just tools• They are just the motive• The real change seems to be the change of systems: the
government as part of the community• Working remotely and cloud computing are just constraints
11
![Page 12: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/12.jpg)
HowAboutYou
Social networking and government
12
• Starting with Twitter and Facebook for their organisation• Starting with open innovation festivals, twitter protocol/ routines for
politicians and public officials• Starting with webcare• Small experiments• Examples: often related to working remotely, officer 2.0, UWV, Tax-
department, Water board
![Page 13: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/13.jpg)
HowAboutYou
13
73.000 citizens, 347 friends on Hyves, 615 followers on Twiter, 146 friends on Facebook, 420 connections on LinkedIn, 3.688 visitors for the website, 2.114 reactions on polls, regular amount of traditional channels
![Page 14: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/14.jpg)
HowAboutYou
14
![Page 15: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/15.jpg)
HowAboutYou
15
‘Science’ of Social media monitoring
• Define topics
• Start listening
• Optimize sources and topics
• Set filters
• Analyse and tune
• Sort on emotions and impact
• Decide to act or not
• Customer service
• Dynamic
• Needs excellence customer service operation and high skilled people
![Page 16: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/16.jpg)
HowAboutYou
16
The biggest challenge
![Page 17: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/17.jpg)
HowAboutYou
Open data is
• Public
• Free of licenses
• Online
• Structered in a list
• In open formats (.csv)
• URL’s
• Link to other data
• If possible with a continuous feed
17
![Page 18: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/18.jpg)
HowAboutYou
Developments
• Starting
• First policies
• Small experiments
• First releases of data sets
• Euro Commissionair Kroes and Minister of Internal Affairs Donner, letter of the minister
• Data.overheid.nl: a portal and a knowledge center
• Data from companies
18
![Page 19: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/19.jpg)
HowAboutYou
19
![Page 20: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/20.jpg)
HowAboutYou
20
![Page 21: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/21.jpg)
HowAboutYou
Do’s and dont’s in open data
• Free data, don’t think about ‘what they can do with it or not’
• Think about releasing data, not if anyone can make a profit with it
• Legal frames give a lot of freedom (at least in The Netherlands)
• Administrations are never 100% correct: use the crowd to complete them!
• No technical problems, just ownership problems
• Do it, try it
• Start with a contest
21
![Page 22: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/22.jpg)
HowAboutYou
Mobile
• The biggest channel in the nearby future• It’s all about position, picture/ movie, movement, being on line ,
sensor-technology• Mobile accelerate the power of social networking be using and
sharing every moment and every place• The combination of open data and mobile (especially location
and always-online is interesting
22
![Page 23: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/23.jpg)
HowAboutYou
Trends in mobile
• Smartphones, apps, appstores
• Mobile devices and integration
• Augmented reality
• Location Based Services
• Near Field Communication
• Mobile payments
• QR-codes
• Apps for events
• Profile based services
• Gamification
23
![Page 24: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/24.jpg)
HowAboutYou
24
![Page 25: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/25.jpg)
HowAboutYou
25
![Page 26: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/26.jpg)
HowAboutYou
1997
2002
2009
2010
2011
![Page 27: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/27.jpg)
HowAboutYou
Choises and questions
• Purpose?
– Pimp-my-gov, optimization of my excisting proces, new function of proces?
• App or web?
• Make or buy? Re-use!
• Architecture
• Marketing
27
![Page 28: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/28.jpg)
HowAboutYou
28
Acting 3.0Acting 1.0
Thinking 3.0
Thinking 1.0
![Page 29: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/29.jpg)
HowAboutYou
29
Acting 3.0Acting 1.0
Thinking 3.0
Thinking 1.0
![Page 30: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/30.jpg)
HowAboutYou
Changing roles of the government (1)
Government takes initiative
• Classics– Law Keeping
– Customer Service
• New– Director
– Facilitator/ host
– Let go
And it changes in every situation!
Community takes initiative
• New– Being normalized
– Being informed
• New– Being directed
– Helping/ taking part of/ guest
– Being passed
30
![Page 31: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/31.jpg)
HowAboutYou
Changing roles of the government (2)
• Public – private cooperation will increase: you will need them!– Decreasing budgets– Missing the skills– Stimulate the creative industry
• New, partly onknown business models
• Understand what businesses need and how they make profit
• Help them make profit, the profit of the community will be bigger!
31
![Page 32: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/32.jpg)
HowAboutYou
Where to start tomorrow?
• Work harder on realising the e-government
• Try it
• Do it
• Start experiments and pilots
• Start with the believers and enable them
• Start listening: social media monitoring
32
![Page 33: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/33.jpg)
HowAboutYou
Exercise: channel management
• Definition on channel management: which definition do we use?
• What are the challenges?
• Open data: what are the related datasets?
• Mobile: how can we use mobile technology?
• Social media: What kind of buzz do you expect? How to react on them?
• Change management: How to start in your organisation?
33
![Page 34: Opening Up New tool New changes](https://reader035.fdocuments.net/reader035/viewer/2022062617/54bd50ef4a7959522f8b456b/html5/thumbnails/34.jpg)
HowAboutYou
How does this help you?
• Scope
• Kind of projects
• Working together
• Ready for re-using
• Topics for next lectures
34