Opening up museum collections online

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  • Open Content Licensing in Museums

    Nick Poole, CEO, Collections Trust

    #ctcopyright

  • The Collections Trust is... ...the professional association for people who work in Collections Management

  • Special programmesWe develop programmes addressing key issues and opportunities in collections management & digitisation:

    Security www.collectionstrust.org.uk/security Energy efficiency www.collectionstrust.org.uk/energy-efficiencyPests! www.collectionstrust.org.uk/pest-management Insurance www.collectionstrust.org.uk/insuranceParticipation www.collectionstrust.org.uk/participationGoing Digital www.collectionstrust.org.uk/going-digital Copyright & licensing www.collectionstrust.org.uk/copyright-and-licensing

  • Copyright and licensingWe provide free resources to help museums with copyright issues and were addressing how recent legal reforms to copyright affect museums.

    Free resources at www.collectionstrust.org.uk/copyright-and-licensing

    Copyright: A Practical Guide updated 2nd edition available to order today: www.collectionstrust.org.uk/shop (Print version 24.99, ebook version 20.00)

  • Case Studies on Open Content Licensing

  • Defining terms: openA piece of content or data is open if anyone is free to use, reuse, and redistribute it subject only, at most, to the requirement to attribute and/or share-alike.www.opendefinition.org

    This means that something is useable by all without the need to ask permission by the (rights) owner of a work.

    Open Culture or Open GLAM (Galleries, Libraries, Archives, Museums) is a movement that tries to help cultural institution to open up their collections: to make them available to all for reuse without the need to asking permission.

    (Source: Open Data for #GLAMS, P2P University)

  • Open knowledgeOpen knowledge is what open data becomes when it is useful, usable and used. The characteristics of openness are:

    Availability and access: the data must be available as a whole and at no more than a reasonable reproduction cost, preferably by downloading over the internet. The data must also be available in a convenient and modifiable form.

    Reuse and redistribution: the data must be provided under terms that permit reuse and redistribution including the intermixing with other datasets. The data must be machine-readable.

    Universal participation: everyone must be able to use, reuse and redistribute there should be no discrimination against fields of endeavour or against persons or groups. For example, non-commercial restrictions that would prevent commercial use, or restrictions of use for certain purposes (e.g. only in education), are not allowed.

    (Source: Open Knowledge Foundation definition of Open Data)

  • Defining terms: reuseDescribes a wide spectrum of activities and applications of digital cultural content undertaken by 3rd parties

  • Europeanas layers

  • Degrees of openAttitudes and approaches to open reuse of museum content exist along a sliding scale:

    Radically openFully commercial

  • Degrees of openAttitudes and approaches to open reuse of museum content exist along a sliding scale:

    Radically openFully commercialToe in the water

  • Degrees of openAttitudes and approaches to open reuse of museum content exist along a sliding scale:

    Radically openFully commercialToe in the waterMission driven

  • Degrees of openAttitudes and approaches to open reuse of museum content exist along a sliding scale:

    Radically openFully commercialToe in the waterMission drivenSteady state

  • Degrees of openAttitudes and approaches to open reuse of museum content exist along a sliding scale:

    Radically openFully commercialThinking about itToe in the waterMission drivenSteady state

  • Open is a business model

    If you are not trading on your brand or the uniqueness of your collection, the chances are an open strategy will drive additional value to your traditional revenue model

  • Open drives salesThere are isolated examples of museums for whom going open (as in licensing their digital content fully openly for both commercial and non-commercial reuse) has driven significant increases across existing revenue-generating activities

    Source: Democratising the Rijksmuseum Joris Pekel

  • Deciding what to share...

    Radically openFully commercialPrimarycontentDiscovery content

  • Radically openFully commercialPrimarycontentDiscovery contentGetty Open Content Program

  • Radically openFully commercialPrimarycontentDiscovery contentGetty Open Content ProgramRijksstudioBritish Library Flickr stream

  • Radically openFully commercialPrimarycontentDiscovery contentGetty Open Content ProgramRijksstudiotate EnterprisesV&A EnterprisesNational Gallery CompanyBritish Library Flickr stream

  • Radically openFully commercialPrimarycontentDiscovery contentGetty Open Content ProgramBritish Museum Collections SearchRijksstudiotate EnterprisesV&A EnterprisesNational Gallery CompanyBritish Library Flickr streamEuropeana

  • Radically openFully commercialPrimarycontentDiscovery contentGetty Open Content ProgramRijksstudioAcademic & educational usetate EnterprisesV&A EnterprisesNational Gallery CompanyBritish Library Flickr streamBritish Museum Collections SearchEuropeana

  • Radically openFully commercialPrimarycontentDiscovery contentGetty Open Content ProgramRijksstudioAcademic & educational usetate EnterprisesV&A EnterprisesNational Gallery CompanyLiterally nobody, everBritish Library Flickr streamBritish Museum Collections SearchEuropeana

  • Case Study 1. Sharing collections online at York Museums Trust

  • York Museums TrustFormed in 2002 as an independent Trust

    Managing a range of venues and sites across York

    Funded since 2012 as a Major Partner Museum

    Early investment in documentation & information systems

    Digitisation providing high-quality content to reinforce offline offer

  • Key developmentsYork Museums Trust on the Google Art Project

  • Key developmentsPat Hadley, Wikimedian in Residence at York Museums Trust

  • Key developments400 images donated to Wikimedia Commons by York Museums Trust

  • Images for open re-useDownload button added to thousands of works in the online collection

  • Images for open re-useLicense identified as Public Domain

  • Images for open re-use

  • Images for open re-use

  • ConditionsConditions associated with re-use:

    All images currently published in the online collection are free from known third-party copyright restrictions

    All images in the online collection are free to download

    All images in the online collection are licensed CC BY-SA 4.0 or Public Domain

    York Museums Trust expects to be attributed whenever an online collection image is used

  • ConstraintsWe have not yet released any images that have (or we suspect have) copyright restrictions like pictures of modern art, images of magazine covers or photos of chocolate boxes. To use an image of a copyrighted work we would have to seek permission from the person or persons who hold the copyright. We would also have to negotiate terms of use.

    Public Domain and CC BY-SA 4.0 materials are subject to a request for attribution, eg: Image courtesy of York Museum Trust :: http://yorkmuseumtrust.org.uk/ :: CC BY-SA 4.0

  • Outcomes Outcomes of Wikimedian in Residence and GLAM-WIKI collaboration reported as very positive

    Content relating to the Middleham Hoard incorporated into front-page article generating some 6,000 views

    Positive outcomes in terms of profile, coverage and reputation

    What actually surprised me most was the personal knowledge I gained about the history of our collections. This in turn sparked my thinking that this is a strong platform on which to spread knowledge of our collections to the world.

    Mike Linstead, Digital Marketing Officer

  • It is the core mission of the Trust to maximise access to the collection. If you can do it for free, and give it to as many people as possible, thats compatible with our mission. Theres no marginal cost to sharing content in this way, and it is ultimately what we are there for.

    - Mike Woodward, YMT

  • Case Study 2. Sharing collections images from Derby Museum and Art Gallery

  • Images via Wikimedia CommonsDerby Museum & Art Gallery on Wikipedia

  • Images via Wikimedia CommonsLink to images from Derby collections on Wikimedia Commons

  • Images via Wikimedia CommonsDerby images featured as quality and valued images

  • Images via Wikimedia CommonsImage available for download under Public Domain license

  • Images via Wikimedia Commons

  • Images via Bridgeman

  • Outcomes 1,250 new articles on Wikipedia

    Over 100 articles in Russian, French, Czech, Catalan, Belorussion & others

    New articles in more than 28 languages & innovative QR code project

  • Decision-making processStart with your Mission (which should articulate how you will deliver value for your audiences)

    Quantify your goals, whether in terms of engagement, revenue or other value

    Quantify your business drivers, including your costs and anticipated gains

    Review the value in your collection & associated brand equity

    Develop an Action Plan with key stages for monitoring and review

    Iterate, evaluate & iterate again

  • Doing nothing is not an option

    At the moment, [sharing our digital content for open re-use] is a