Opening innovation
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Transcript of Opening innovation
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OpeningInnovation
Hampus Jakobsson | Co-Founder, TAT | [email protected] | twitter: @hajak
Malmö, 2010-10-01
How to innovate in a connected world
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TAT is a 180 people company licensing user interface software to big companies. Our technology is in one in seven mobile
phones produced worldwide.
And I am here to talk about how we innovate. In particular how we are using
the world’s collective intelligence.
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The goal of the innovation process
To in minimal cost and time create as much customer
value as possible
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SeedPrototypeIncubation
Productinve
stmen
t
Pretty standard: Four levels of an idea, with milestones, tollgates and methods
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A simple framework of focus
User Experience
TechnicalFeasibility
Market Fit
Passion
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Being open about innovation and development is a piece of cake technically nowadays
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Being open about innovation and development is a piece of cake technically nowadays
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We know who’s
watching.
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And we get their feedback.
Here we measure it more as interest.
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We are starting to communicate with people directly, all over the world
We can now talk to millions
But, it is not a one way line.
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And people are willing to help
you.
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This summer we opened up the discussion further
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Three fields selected by us
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People could vote which field
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And chat with us to influence further
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And we visualized the progress continuously
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And summarized each day
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And then finally put the result on YouTube
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I think of open innovation as
asking for tips on good dinner in
Shanghai
But, “Many hands make light work” is not at all true :)
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‣the more people are involved, the more time you have to spend managing the process
‣people will never innovate for you, but can help with direction and input
‣transparency in the process is essential for it not to backfire
But, “Many hands make light work” is not at all true :)
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Thanks!
[email protected] @hajak
www.tat.seyoutube.com/TATMobileUI
@TATmobileUI
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