Open-Xchange Summit 2011 Email from the end user perspective: a strategic look Daniel Beazer,...
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Transcript of Open-Xchange Summit 2011 Email from the end user perspective: a strategic look Daniel Beazer,...
Open-Xchange Summit 2011
Email from the end user perspective: a strategic look
Daniel Beazer, European Analyst Tier1 Research
This is an era of disruption…
1. The new landscape2. ISPs smartphones and tablets – the user view
3. Email versus chat versus SMS 4. Improving that customer stickiness
Desktop era vs today
3
Corporate desktop Monolithic apps Software suites, bloatware Vendor lock-in Fixed term Fixed contract complex
Ubiquitous tablets smartphones, vtirual desktops
Apps running across multiple OS and devices
Open platforms Ignore hardware at your
peril What was once IT is now
consumer
Ubiquitous tablets smartphones, vtirual desktops
Apps running across multiple OS and devices
Open platforms Ignore hardware at your
peril What was once IT is now
consumer
Leveraging the cloud as a storage tier:Other benefits
Scale, performance
and flexibility
Secure and available
Consolidate multiple
data type/ locations
Future-proof IT strategy
Reduce up-front and ongoing
costs
So what are we seeing?
Blackberries and Apples – but watch out for BBM
Corporate Market: RIM vs. Apple Future Smart Phone BuyersPercentage of Companies Planning on Buying RIM/Blackberry or Apple Smart Phones Next QuarterFebruary 2007 – August 2011
F 07 M 07
A 07 N 07 F 08 M 08
A 08 N 08 F 09 M 09
A 09 N 09 F 10 M 10
A 10 N 10 F 11 M 11
A 110%
10%20%30%40%50%60%70%80%90%
61%65%
75%74% 77%
82% 79% 78% 77%
75%
74%69%
67%
66%
62%
58% 56% 55%
46%
0.1
0.14 0.11
0.130.17
0.22 0.22 0.360.27 0.3
0.34
0.35 0.34
0.40.45 0.46
0.52
RIM/Blackberry Apple
Note: The May and August 2010 survey question asked “Has your company or organization purchased Apple iPad tablets for business purposes?”
We’re moving to a post-PC world
Corporate Market: Current Table UsagePercentage of Respondents Whose Companies Currently Provide Employees with Tablet DevicesMay 2010 – Aug 2011
May 2010 Aug 2010 Nov 2010 Feb 2011 May 2011 Aug 20110%
2%
4%
6%
8%
10%
12%
14%
16%
18%
4%
6%7%
9%
12%
16%
Why email?
• Asynchronous• non intrusive vs real time, sychronous IM, time
zone flexibleControllable, secure, can hug server
• Rich messages, file transfer• ‘civil service paradox’, audit trail• Archived email has become Rackspace’s No1
cloud product superceeded Chat/IM (Basys)
What about me? Social media
• Move to enterprise hampered by misaligned interests• You are ‘The Product’•What is the exit plan with shared data?• But opportunity in integration (LinkedIn)
• Needs to grow up to move to corporate- Can you imagine asking vital business questions on a colleague’s
FB wall?• Has the Facebook killed the website- Can you imagine asking vital business questions on a colleague’s
FB wall?• Email alias still the online identity
Everyone worries too much about this group
• Very mobile, always on move• Less laptop usage • Means to end, eg meetings• Low CPU apps, chat/SMS• No money
And a typical corporate experience writing .. this
• Used IM to track down appropriate ChangeWave staff member then called them
• Hosted exchange! Pretty much given up on sending slides
• Used Dropbox to work on this doc• BCC’d Salesforce • Back and forth with Chris via email
Some pointers
• Unified, seamless, messaging• Embed mail in the app not the other way
round – instant action emails• Robust support of the email clients for
each class of device• Extra functionality not the answer• As cloud proliferates data centres
concentrate, making sending files via hosted exchange difficult
What we at Tier1 want to see
• Stripped down OS means apps, seamless experience, comms is just the start
• A platform – but it musn’t be closed• User experience key not features• Social media with respect for privacy• Service providers working with developers to
provide value adds• Tailored offerings, local language, market and
need specific