Open Vs Walled Gardens
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Transcript of Open Vs Walled Gardens
![Page 1: Open Vs Walled Gardens](https://reader036.fdocuments.net/reader036/viewer/2022070604/5446e4a38d7f728f178b7b9f/html5/thumbnails/1.jpg)
Comparing and Contrasting the Open Approach and the
Walled Garden Approach• Highlighting the differences between the walled garden approach and
the open approach• Analysing the benefits of each approach
• Examining the challenges of each• Discussing whether we are seeing a migration towards a more open
approach
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• The transaction cost of group activity has fallen through the floor.
• This creates fundamental change in how value is and can be created.
• It means the value of hierarchies, gatekeepers… walled gardens falls through the floor too.
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Ideas Ideas
Ideas
Action
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Ideas Ideas
Ideas
Action
ValueValue
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Ideas Ideas
Ideas
Action
Conversation
Conversation
Conversation
ValueValue
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• Enabling the rapid, real-time evolution of communities of purpose unlocks the value.
• It turns the potential of group forming network theory into practice.
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The value of random friends
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Tearing down the walls…
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The real 3 Cs?
Content > Conversation > Community
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The real 3 Cs
Content > Conversation > Community
Conversation is the intersection of ideas. It is where ideas coalesce into action
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The real 3 Cs
Content > Conversation > Community
Conversation is the intersection of ideas.It is where ideas coalesce into actionAction is where value is created
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Content is worthless
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Content is worthless
• Except that it isn’t
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Content is worthless
• Except that it isn’t• It gives us something to talk about
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Content is worthless
• Except that it isn’t• It gives us something to talk about• Talking about stuff is where ideas turn into
action
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Content is worthless• Except that it isn’t• It gives us something to talk about• Talking about stuff is where ideas turn into
action• Action is where value is created
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Content is valuable• Because of the because effect
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Content is valuable• Because of the because effect• You won’t make money with it
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Content is valuable
• Because of the because effect• You won’t make money with it• You will make money because of it
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Content is valuable
• Because of the because effect• You won’t make money with it• You will make money because of it• Eg Prince, Radiohead
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Value chain is now a value web
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Value chain is now a value web
Two disruptions
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Value chain is now a value web
Two disruptions• How, and by whom,
content is being created
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Value chain is now a value web
Two disruptions• How, and by whom,
content is being created• How, and by whom, content is being
distributed
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The world we’re witnessing
Share
Trust
Connect
Community
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The networked world
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We Species wants…
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To engage with the network
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A community is a community…
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Always on
Always with you
Always yours
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Starting a fire on the village green
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• Curate content
• User-driven customisation
• Manage the web of peer producers
• Contribute thehard-to-do
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Two advantages
Always ready LBS
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7th Mass Media1. It’s truly personal2. It’s always on3. It’s always with you4. Has a built-in payment
mechanism5. Allows creation
at the pointof inspiration
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Screen size?
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What’s wrong with operators?
Why don’t they value me?
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Itsmy.com
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User-centric portals
• Mippin
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User-centric portals
• Mippin• Widsets
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User-centric portals
• Mippin• Widsets• Squace
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They show the way
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Inside and out
Lump it Throw off your chains
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Mash it up!
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Our position in this ecosystem?
• To enable, • To understand,• To facilitate the connections.• To find acceptable ways to share in the
value that we have helped to create through both our facilitation and our contributions.
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Takeaways
Make money withcontent
UnderstandYour placearoundThe campfire
Don’t restrict the view!
Don’t restrict the view!
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In summary
• You won’t make money WITH content but you will BECAUSE of it.
• Focus on content, conversation and communities of purpose to create value.
• User-Centric Portals (community-enabled aggregators) will aid discovery.
• Enable communities to self-form and share what they trust.
• Don’t restrict the view!
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David CushmanFasterFuture.blogspot.com Bauer Consumer Media