Open Source Fashion - Crowdfunding Success with Waveborn Sunglasses
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Transcript of Open Source Fashion - Crowdfunding Success with Waveborn Sunglasses
Successful Campaigns
• SOMA Water - $100k in 10 days
• Nice Laundry
• Waveborn Sunglasses
• Eone – Watch for the Blind
• iJUMP – Smartphone Battery Booster
Prep Work – 3 Months
• Secure pre-commits prior to launching and focus on huge Day One with momentum
• Define roles and time commitment on TEAM
Best Practices
• 45 day campaign
• Start on Tuesday – end on Friday
• Set low goal and reach it quickly
• Build momentum towards stretch goals
• Video is most important feature
• Update emails weekly to engage supporters
Templates, Templates, Templates
• Google Docs are your best friend
• Email templates
• Facebook posts to copy and paste
• Click to Tweet links
• Social sharing page for supporters to get all the text needed to share, share, share!
Tiered Contact Lists
• 1 – Key influencers, large network, high net worth, focus on referrals
• 2 – Friends and family who have supported you on the journey, focus on pre-commit on Day One of campaign
• 3 – Every other person you have ever met, focus on getting engagement
Use These Tools
• Breevy (PC) | TextExpander (Mac)
– Camp;
– http://bit.ly/waveborncampaign
– https://www.indiegogo.com/projects/waveborn-shades-that-give-sight/x/2385224
• Bit.ly Links
• Google Docs
• ToutApp
Your Inbox Is Going to Explode
• Auto Response/Out of Office emails will save your life (and get more campaign backers)
• http://bit.ly/campaignautoresponseemails
Press Kits
• http://os-fashion.com/press-kit-freestyle-conference-dc-2014-2/
• http://wiki.waveborn.com/campaign/press-kit
• FAQs (post on campaign page, too!)
Fulfillment
• Create a BUFFER for production and fulfillment
• Transparency to backers about supply chain
• Share photo updates of production/packaging
• Hire DirectAnswer for
fulfillment services
Waveborn Contact Info
Shop: http://www.waveborn.com
Wholesale: http://shop.waveborn.com/wholesale
Customer Service: +1-844-FIND-SUN [email protected]
Mike Malloy, CEO: 443-694-1545 [email protected]
@waveborn