1. PHP eCommerce Evolution Then, Now, the Future

2. Who am I? A late bloomer Autodidact Autoracing & ColdFusion eCommerce & PHP Autoracing & PHP eCommerce & PHP 3. Why do I care? My Career My Friends' Careers Future careers eCommerce market is growing I want to get a sense of where we are headed by looking at where we've come from. 4. eCommerce Begins Prehistory 5. eCommerce Begins: Prehistory Communication facilitates transactions. Naturally, the first transaction is... 6. eCommerce Begins: Prehistory 7. eCommerce Begins: Prehistory Closed systems, large organizations Initial problem: how to translate virtual shopping to consumers of the time? 8. eCommerce Begins: Prehistory 1983: Viewtron 9. eCommerce Begins: Prehistory 1984: CompuServe's "Electronic Mall" 10. eCommerce Begins Early WWW 11. eCommerce Begins: Early WWW 1990-1991: Tim Berners-Lee, WorldWideWeb, HTML 1994: Netscape 1.0 & SSL 12. eCommerce Begins: Early WWW May 1995: NSF removes restriction of commerce on the Internet Three months later, Netscape's IPO peaked at $75/share. June 6, 1995: PHP 1.0 13. eCommerce Begins: Early WWW 1995: Amazon sells its first book 1997: Amazon goes public 1995: eBay (ne AuctionWeb) sells its first broken laser pointer. 1998: eBay goes public 14. PHP eCommerce Emergence 15. PHP eCommerce: Emergence Shift from ISP-dominated marketplaces: Power to the vendors Power to the people 16. PHP eCommerce: Emergence Early players: (Other languages & platforms!) "First e-commerce project 1999, back when Intershop still was written in Perl ... (not Java). I created a few cartridges for it (today they would be called modules or plugins)." - Vinai Kopp (@VinaiKopp), netzarbeiter.com 17. PHP eCommerce: Emergence Early players: PHP "We put up a store with some apple equipment for resell, [eventually bringing in some Malaysian kids with stolen credit cards." - Mathew Beane (@aepod) 18. PHP eCommerce: Emergence Early players: TEP/osCommerce Started by Harald Ponce de Leon in March 2000 Ubiquitous 2.2 came in February 2003 Many forks: Zen Cart, CREloaded 19. PHP eCommerce: Emergence Early players: WP e-Commerce "WP e-Commerce has existed since 2006, I've been a lead developer for it since 2010. It has been downloaded roughly 2.8 million times and, depending what source pick, runs approximately 3% of all e-commerce sites on the web" - Justin Sainton (@JS_Zao) 20. PHP eCommerce: Emergence Early players: bercart (2007) 21. PHP eCommerce: Emergence Early players: bercart (2007) "[In 2005] we were using osCommerce to power the store and had a small marketing site in Drupal 4.6... Ultimately we decided to bet big on Drupal" - Ryan Szrama (@ryanszrama), Drupal Commerce 22. PHP eCommerce: Emergence Early PHP eCommerce is about the convergence between catalog and content, with openness driving innovation. 23. PHP eCommerce Adolescence 24. PHP eCommerce: Adolescence Rise of the Platforms: CREloaded (2004) 25. PHP eCommerce: Adolescence Rise of the Platforms: Volusion (2004) 26. PHP eCommerce: Adolescence Drupal Commerce Remember Ryan? After bercart, Ryan founded Commerce Guys and Drupal Commerce. Currently powering 32k+ shops 27. PHP eCommerce: Adolescence Side Note: AdWords ('00) & Analytics ('05) 28. PHP eCommerce: Adolescence Magento (2007) Varien, Inc. ZF-based answer to the mess of osCommerce Build a platform, then build an eCommerce app 29. PHP eCommerce: Adolescence Magento (2007) Feature-rich, robust (if difficult) code Rapid adoption & growth into enterprise space led to acquisition by eBay in 2011 30. PHP eCommerce: Adolescence Rise of the Platforms: Part Deux! 31. PHP eCommerce: Adolescence Rise of the eCommerce App Store MagentoConnect WooCommerce 32. PHP ECOMMERCE Maturity 33. PHP eCommerce: Maturity Where are we now? $1 Trillion in eCommerce sales of goods & services worldwide in 2013, according to eMarketer. 34. PHP eCommerce: Maturity Where are we now? U.S.: $395.28, 12.4% China: $181.62, 65.1% Japan: $118.59, -7.2% U.K.: $99.19, 13.7% Germany: $53.00, 12.8% France: $36.99, 11.0% Australia: $26.77, 6.0% Canada: $24.25, 14.2% Spain: $21.57, 16.2% Italy: $19.80, 22.6% eMarketer's 2013 projections, inc. % growth over 2012 35. PHP eCommerce: Maturity Factors: People More & more people (consumers) coming online: 1995: 16M 2001: 458M 2006: 1B 2013: 2.7B Emerging markets, esp. Asia/Pac 36. PHP eCommerce: Maturity Factors: Mobile 37. PHP eCommerce: Maturity Factors: Mobile Mobile access by consumers Mobile savvy by merchants (FFS & RWD sites) Mobile mentality 38. PHP eCommerce: Maturity Factors: Mobile Mobile access by consumers: 91% of all people on earth have a mobile phone 56% of people own a smart phone 50% of mobile phone users, use mobile as their primary Internet source 80% of time on mobile is spent inside apps 72% of tablet owners purchase online from their tablets each week 39. PHP eCommerce: Maturity Factors: Mobile Mobile access by consumers: 40. PHP eCommerce: Maturity Factors: Mobile Mobile savvy by merchants (FFS & RWD sites) Merchants are going where the consumers are. 41. PHP eCommerce: Maturity Factors: Mobile Mobile Mentality Mobile playground, mobile apps, mobile payments all require platforms which can manage the various form factors. 42. PHP eCommerce: Maturity Factors: Enterprise Enterprises are learning to use OSS PHP is becoming more and more robust Enterprise demands are bringing sophistication of frameworks "up" 43. PHP eCommerce: Maturity "Enterprise" Problems Big data: arbitrary expansion, need to dive Testability Deployments Integrations 44. PHP eCommerce Future 45. PHP eCommerce: Future Solving "Enterprise" Problems: Big data: NoSQL Testability: Framework architecture Deployments: git, virtualization (HHVM), Composer Integrations: Service-oriented architecture, FIG 46. PHP eCommerce: Future Your thoughts? 47. PHP eCommerce: Future Your thoughts? "I can't imagine ever doing a web project outside of Drupal, I'm in it for the long haul. Drupal won't be leaving PHP any time soon, if ever, and we're only just now unleashing the power of Symfony2 and the other PHP libraries we've added as dependencies for Drupal 8." -Ryan Szrama 48. PHP eCommerce: Future Your thoughts? "Things will have more interoperability -- packages will be available that can be installed to both Magento and Sylius (for example)." - Chris Jones (@leeked) 49. PHP eCommerce: Future Your thoughts? "I think were in a very good state right now, especially as the companies began to change their mind about PHP and also consider it for Enterprise solutions, which was a problem for a very long time." - Tobias Zander (@airbone42) 50. PHP eCommerce: Future Your thoughts? "Projects like hhmv and appserver.io are pushing the boundaries of what currently is possible, but that is happening all the time in some way or another" - Vinai Kopp 51. PHP eCommerce: Future Your thoughts? "Magento 2." - Me