Open Source: A Free For All
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OPEN SOURCE: A FREE FOR ALL Tracey Halvorsen @traceyhalvorsen / #RefreshBmore
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17-Oct-2014 -
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Tracey Halvorsen is a consultant, designer, painter, author, and speaker. Her background in visual art and computer-based technology and her hands-on style of leadership has helped Fastspot consistently create award-winning and industry recognized websites, applications and marketing campaigns. Halvorsen, known for her innovative thinking and creative problem solving, is never short on opinions or ways to make things better, and she shares these observations in her blog, Think Design Interact. She is also currently an active board member with the Greater Baltimore Technology Council, seeking to enhance Baltimore's national visibility and attraction as a technology and cultural hub. At the end of the day, it's all about content. When it comes to open source and providing a service to the community for free, the more people use it, the more the community can evolve around it. Big Tree, an open source CMS, isn't necessarily giving anything away, they're helping people grow. During this presentation Tracey will talk about proprietary vs. open source, community vs. competition, problems her team faced while building Big Tree, issues within the industry, and offering a service for free
Transcript of Open Source: A Free For All
OPEN SOURCE:A FREE FOR ALL
Tracey Halvorsen
@traceyhalvorsen / #RefreshBmore
I began my journey as a fine artist, specifically a
I dreamt about using creativity to solve other people’s company’s
PAINTER. PROBLEMS.
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D.I.Y.#RefreshBmore
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RAINMAN (Remote Automated INformation MANager)
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MONKEY WORK#RefreshBmore
$$$ < Happiness
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JOSHUA DAVIS
The amazing generosity and genius of
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JELL-OThe amazing story of the success of
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OPEN SOURCE IS A RESULT OF BITS
What is so important about the concept of FREE?
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THE LONG TAIL EFFECT
TOOLS EVERYWHERE
LIMITED ACCESS DEFINE QUALITYEnterprise systems with
high costs to purchase and maintain.
The questions begin to change when you have a
huge variety of free tools.
Everyone and their cousin is a web developer.
PHOTOGRAPHER, ARTIST, JOURNALIST, CONSUMER TESTER, ADVOCATE, FAN, USER, INDIVIDUAL.
Everyone is a
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BARRIERS TO ENTRY.
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Predictably Irrational vs. Free
$0.15 $0.01
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$0.14 $0.00
.01
Predictably Irrational vs. Free#RefreshBmore
INFORMATION WANTS TO BE FREE.
“
- Stewart Brand
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THERE’S AN APP FOR THAT
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JAMBALAYA#RefreshBmore
JAMBALAYA#RefreshBmore
JAMBALAYA
0
25
50
75
100
$2.99 $1.99 FREE $.99 In-App 2012 2013
$$$ Downloads
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THE FREEMIUM FACTOR
UNLIMITED TIME UNLIMITED $$$Access to free software and
open source encourages young developers to learn
the platform.
Larger organizations with budgets will pay expert groups to do the heavy lifting for them.
MIDDLE GROUNDDevelopers spread the word,
encourage adoption, contribute to community and consider paying for (and selling) mid-
price modules.
Meanwhile, everyone and their mother starts asking for an open source CMS solution.
WHY?
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Clients have been burned by an
Clients have heard about open source and have seen
ENTERPRISE SOLUTION.
WHITEHOUSE.GOV
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ASTEROID COMMUNITY
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MAKE MYCONTENT BETTER.
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CMS IS THE ENTERPRISE SOFTWARE THAT UX FORGOT. - Karen McGrane
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HIERARCHY OF NEEDSThe foundation of our interfaces should be functional, reliable, and usable, but the piece we often overlook is the pleasure. USABLE
RELIABLE
FUNCTIONAL
M I SS I N G
Aarron Walter, Carsonified
PLEASURABLE
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CONTENTSTRATEGY
CONTENT MANAGEMENT
!
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QUALITY COMMUNITY
DocumentationTestingSupportExamplesAccessCommunicationSharingProcess
WhoWhatHowWhyWhen
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Percentage of clients who said yes to BigTree CMS
65%
2005 - 2012
Percentage of clients who said yes to BigTree CMS
95%
2012 - 2013
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We were invited to a unique conference called
We shared all our secrets with our
SHOP TALK. COMPETITORS.
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Community vs. CompetitionBy promoting each other and celebrating our community and our efforts, we increase the visibility for ourselves and our city, which is a good thing for everyone.
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BALTIMORE
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He who receives an idea from me, receives instruction himself without lessening mine. - Thomas Jefferson
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BEER and CODE!Fastspot will host a Happy Hour, 2 weeks from tonight, on Thursday, January 31st from 5-7 p.m. at our office.
Come enjoy our bar (the 404) and chat with our BigTree team! We will have computers set up so you can get your hands dirty!
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CREDITS, INSPIRATIONS & ATTRIBUTES
Luis Prado, from The Noun Project Björn Andersson, from The Noun Project
From The Noun Project
From The Noun Project“Free: The Future of a Radical Price” - Chris Anderson
Sergey Shmidt, from The Noun Project
Alexandre Warnia de Zarzecki, from The Noun Project “The Long Tail” - Chris Anderson Shark designed by Okan Benn
from The Noun Project
Sergi Delgado, from The Noun Project
http://en.wikipedia.org/wiki/Jell-O
Nate Eul, from The Noun Project
Praystation.com by Joshua Davis
Romeo Barreto, from The Noun Project
The People @ Fastspot
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THANKS!Now let’s talk.
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