Open Me First and

Start The Year Right

Bob FosterOncology Marketing Adviser

Bob FosterOncology Marketing Adviser

Open Me First

There was a time when Eastman Kodak was the undisputed leader in home photography supplies. Kodak cameras and film were found in nearly every home in America.

Bob FosterOncology Marketing Adviser

Open Me First

Kodak’s “Open Me First” ad campaign was as iconic as Christmas itself.

Bob FosterOncology Marketing Adviser

Photography for the Folks

My mother purchased a Kodak Brownie in the late 1930s. The Kodak brand was strong because they sold relatively inexpensive cameras, film and processing.

Bob FosterOncology Marketing Adviser

Not So Fast

People could capture moments in time, then re-experience the feelings experienced during those moments whenever they wished. The Kodak brand was not things, the brand was love.

Bob FosterOncology Marketing Adviser

How Do Patients Feel About YOU?

Terms like, "advancing the brand" or "extending the brand," are okay, but your brand was, is and will forever be how people feel about you.

Bob FosterOncology Marketing Adviser

Start The Year Right

Qualitative branding research, performed in 1st Quarter, will help build your practice. Ask about my "Start The Year Right" brand research offer.

Bob FosterBranding Adviser

bfoster41@mchsi.com

319-269-0481www.bob-foster.com