Open Innovation - FFG · 2018-10-22 · Example of open innovation practises in the pharma...
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Transcript of Open Innovation - FFG · 2018-10-22 · Example of open innovation practises in the pharma...
The classic R&D model...
Producer:Solution,Diffusion
Customer
Ideas Screening Prototype Test Launch
R&D many innovations
Contact lens(Otto Wichterle, TU Prague)
Electric Shaver(Sascha Horowitz, Philips)
Contraception pill(Carl Djerassi, Syntex/Stanford)
Losec(Ivan Östholm, AstraZeneca)
Innovations outside the R&D model
Airplane(Wright brothers)
The Credit Card(Frank McNamara)
Ball bearing(Sven Winquist)
Stethoscope(René Laënnec)
Safety belt in cars(Bengt Odelgard, Per-Olof Weman, Stig Lindgren)
Hidden innovation: by users
Needidentification
DIYSolution
ApplySolution Diffusion
User:Need +Solution
Producer:Adoption
User:Start-up
Peer-to-peer
The sources of innovation (von Hippel, 1988)
Innovations Samples: User Manufr Suplr Other NA Total (N)
Scientific Instruments 77% 23% - - 17 111
Semicon & PC Crd Process
67% 21% - 12% 6 49
Pultrusion Process 90% 10% - - - 10
Tractor Shovel Related 6% 94% - - - 11
Engineering Plastics 10% 90% - - - 5
Plastics Additives 8% 92% - - 4 16
Industrial Gas-Using 42% 17% 33% 8% - 12
Thermoplastic-Using 43% 14% 36% 7% - 14
Wire Stripping Equip 25% 75% - - 2 8
Connector Attaching Equip
4% 13% 83% - - 12
Sports Equipment 58% 27% - 15% - 48 6
PCT for: non-Astra, Astra, Astra’s share of all PCT withSwedish partner
Pharma• AstraZeneca pipeline – of 100 projects in phase I-III,
55 are not developed by AZ.• Then: all in-house, now: buy projects or companies
• Medicon Village, +100 SME in related r&d, old AZ campus
• Bio venture hub, SMEs invited to work inside AZ offices, access to labs and r&d staff
• Bayer, launch their own accelerator, https://www.grants4apps.com/
• Christian Ullrich, Marketing & Sales IT:“…understands that innovation and healthcare cannot only be driven by the industry but also needs creativity.”
• VP Reinhard Franzen: “150 years ago we were a startup ourself”.
Example of open innovation practises in the pharma industry. BUT, joint ventures are conventional!
Open Innovation 2.0
What is important?
Both inflow and outflow of knowledge
Sharing risk, sharing reward
Systematicapproach (management)
Open Innovation at VINNOVA
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Lead users
2015-04-23Challenge prizes
Networks Open data
Lead users5% of the population are
innovators based on ownneeds
80 % of banking innovations are by lead users, B2B och B2C
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Every death on every road in Great Britain 1999-2010
2,396,750 road crashes in GB. Each light point is an individual collision which resulted in a casualty. http://www.bbc.co.uk/news/uk-15975724
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challenges.gov
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More outliers – bettersolutions
Traditional policy
Idea > Screen > Prototype > Test > LaunchOR
Research > Development > IntroductionProducer:Solution,Diffusion
User:Need
Example of traditional incentives:1. R&D subsidies2. Research funding co-sponsored
with established industry
What is your App Store?
Science-based
innovation
Open and user
innovationand
Suggestions:1) Innovation competitions (Challenge prizes)2) Open IP and eco systems (Ford, GM)3) Engage with user communities (LEGO)
www.VINNOVA.se
We strengthen Sweden’s innovativeness, aiding sustainable growth and benefiting society
Sweden’s innovation agency
Does IP strategy have to cripple open innovation?
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Ref: http://sloanreview.mit.edu/article/does-ip-strategy-have-to-cripple-open-innovation/
IP, licens
MedTechBio
Dell IdeaStorm
IBM
NASA
