Les grandes entreprises françaises et l'Open Innovation - Etude bluenove - 2011
Open innovation by bluenove to CNED 2011
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Transcript of Open innovation by bluenove to CNED 2011
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• ‘Thesmartestpeoplealwaysworkforsomeoneelse’
(BillJoy,co‐founderofSunMicrosystems,1990)
L’Open Innovation … c’est quoi ?
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CollaboraBonexterne
CollaboraBoninterne
Startups
Concurrents
Universités
Clients
Fournisseurs
Acteursd’autressecteurs
(blueocean)
Inside‐out(Spin‐off)
Outside‐in(Partnerships,M&A,JVs)
L’entreprise
Sonécosystèmeinnovant
RH
BusDev
Juridique
Achats
MarkeBng
R&D
OpenInnovaBon?InnovaBonouverte?InnovaBvepartagée?InnovaBonparBcipaBve?…
février11 4
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L’appariBond’acteursnouveauxetdetechnologiesquime_entenrelaBondes‘problèmesàrésoudre’avecdes‘réseauxd’experts’…
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Twi_eraccount
LatestquesBons
Answerfromthecommunitymanager
Discussion
Rankingoftopics
ContribuBons/Members
Edito
L’effetWeb2.0etdesréseauxsociauxDANSl’entreprise…
CONFIDENTIEL
Searchengine
Personalizedprofile
Versioning
Groups
Wikidocs,Notes,sharingfiles/ideas,polls…
Alltypesoffiles
ReacBons&Comments
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9
from'KnowHoW'to'KnowWhOknowshow'
(du‘savoir‐faire’au‘savoir‐qui‐saitquoi’)
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InnovaBonouverteetcollaboraBve?Gérerson‘mixinnovaBon’…
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Mix
Interne(collaborateurs)
Interne
Externe
Externe(Crowdsourcing)
RésoluBondeproblème
RésoluBondeproblème
InterneR&D
Externe(Partenaires)
Concoursd’idées
Concoursd’idées
ObtenirduFeedback
ObtenirduFeedback
APIs
OpenAPI/OpenData
Spin‐Offs/Licensing
Fondsd’invesBssement
ProgrammedesouBenauxIntra‐preneurs
ProgrammedesouBenauxentrepreneurs
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C’estaussiunenjeud’animaBonde…communautés
NoBonde‘CommunityManagement’…
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CRÉER
PARTAGER/INTERAGIR
CONSULTER/DÉCOUVRIR1000
10
100
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Unedynamiqued’animaBondecommunautésinnovantesetderéseauxsociaux…
Temps
ParCcipants
1mois
PlanificaBon Lancement AnimaBon
3mois 3mois
100
20à50
X000s
300à500
Découverte
ApprenBssage
AppropriaBon
AdopBon
500à1000
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C’estaussiunprocessus…
ModeProjet
Dossiersd’opportunitéValidaBonIdées IncubaBon Test Lancement
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LecasMicrosoq
Animerunconcoursdedéveloppeursd’applicaBonsmobilespourWindowsPhone7….
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Denouvellesapprochesàvenir…
ProjetR&Dde‘SeriousGame’:InnovNaBon
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