The Next Generation Enterprise Network Operation - Publish Linkedin
OPEN for Business: How to Optimize, Publish, Engage, and Network with LinkedIn
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OPEN for Business: How to Optimize, Publish, Engage, and Network with LinkedIn Presented by Nicholas Scalice Growth Marketing Consultant & Founder of Earnworthy
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Transcript of OPEN for Business: How to Optimize, Publish, Engage, and Network with LinkedIn
OPEN for Business:How to Optimize, Publish, Engage,
and Network with LinkedIn
Presented by Nicholas ScaliceGrowth Marketing Consultant & Founder of Earnworthy
LinkedIn at a Glance• Launched in 2003 with 4,500 members in the first month• Currently has more than 450 million members worldwide• New members join at a rate of more than 2 per second• Microsoft acquired LinkedIn for $26.2 billion in June, 2016
earnworthy.com/open
The OPEN Formula for LinkedIn
OptimizeYour Profile
PublishMore Content
Engagewith Existing Connections
Networkwith New
Connections
earnworthy.com/open
Optimize Your Profile• Profiles routinely rank high on
Google for name-based searches
• Use a professional headshot and cover photo (14x boost in views)
• Optimize your headline with keywords (don’t overdo it!)
earnworthy.com/open
Optimize Your Profile• Create a catchy, unique, and engaging summary• Secure a custom URL• Add rich media to your experience descriptions• Prioritize the sections that matter (move them up)
Publish More Content• Publishing creates relevancy
and authority• Use video, images, mentions
and questions when possible• Make it a habit• Show, don’t sell!
earnworthy.com/open
Publish More Content• Utilize LinkedIn’s long-form
publishing tools• Long-form posts can build
awareness, enhance your profile, start conversations, generate leads, and more
• Include a call-to-action at the end of each long-form post
• Share, share, share!
earnworthy.com/open
Engage Your Existing Connections• Create opportunities for micro-
engagements• ”Like” and congratulate new
positions, anniversaries, birthdays• Endorse people in your network• Write personalized and thoughtful
recommendations
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Network with New Connections• “Closer connections…improve your ranking in searches.” – LinkedIn• See “Who’s Viewed Your Profile” and connect as necessary• Add contacts from your address book, spreadsheet, etc.• Transform every business card into a connection• Join and participate in LinkedIn groups
earnworthy.com/open
