1. A more transparent food industry thanks to crowdsourcing and open data Stphane Gigandet Advanced Master "International Food Industry Management" ESSEC Sept. 12th 2013

2. Agenda The problem Our solution How we do it What can be done with it What anyone can do with it Business model Future plans 3. ? ? beef meat vegetable oilFor consumers, the food industry is a black box 4. Can we open the data on food products ourselves? and ? OpenStreetMap The Free Wiki World Map 5. An Open and Collaborative Database Crowdsourcing: Launched in May 2012 600 contributors 12000 products Open Database Licence 6. Crowdsourcing Data of public interest for many different reasons Lots of potential contributors Local community engagement is a challenge 7. Decrypting labels Carmin = E120 = Acide Carminique Photo par Frank Vincentz, licence CC-BY-SA 3.0 8. Better labels In the UK: Traffic light labelling rejected by EU in 2010 Today on Open Food Facts: 9. Comparing products More transparency: Better choices Better products? 10. Open Data Some data is too important to be kept locked Beware of one-way crowdsourcing Open Data Anyone can reuse the data for any purpose Open Database Licence : Attribution + Share-Alike 11. http://cestfabriquepresdechezvous.info/ Open Food Facts data + OpenStreetMap map 12. http://combiendesucres.fr 13. Benefits of Open Data Motivated contributors Greater impact on society through re-uses Potential uses > Foreseen uses Commercial use is allowed e.g. talking bottle project Open Me! 14. Business model Non-profit project All contributors are volunteers R&D, Hosting etc. Offered by recettes.de/cuisine 1 tenth of a server Half of my time 15. Future plans Focus on international development Community building Database growth Applications and re-uses Many more ideas Roadmap: http://www.mindmeister.com/fr/248768223/open-food-facts-roadmap-2013 16. Join us! http://openfoodfacts.org @OpenFoodFacts contact@openfoodfacts.org