Open Enrollment Best PracticesSeptember 2007

Prior to the event

Review your Worksite Meeting Checklist two days in advance of the event

Plan how you will invite employees to the Kaiser Permanente table

Review the group-specific talking points provided by the sales representative (certain accounts only)

Keep your Worksite Event Survival Kit well-stocked and up-to-date

During the eventAsk open-ended questions to identify the employee’s needs

Focus on features and advantages and use your linking phrase to state the advantage. E.g., (Feature)… what this means to you…(Advantage)

Refer to third-party endorsements such as news articles and awards to give your messages credibility

Don’t let your table or booth serve as a barrier– stay in front

Keep your table or booth neat and organized

Always look out for opportunities to sell Medicare and KPIF

Avoid jargon and acronyms

We are Kaiser Permanente– not KP, Kaiser, etc.