Open Data and Value Propositions with Mel Norman
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Transcript of Open Data and Value Propositions with Mel Norman
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Open Data and Value Propositions
Trainer: Mel Norman
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Agenda
• Intro to business models• Value propositions • Open data• Value propositions + open data
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Learning objectivesBy the end of this workshop you will be able to:• Explain a business model• Describe what a value proposition is• Write a value proposition• Choose data to open that can strengthen a value proposition
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Working with companies to integrate technology innovations to grow their business.
Trainer & programme leader in Business + Open Data for the ODIDigital Business Strategist for tech, open data & digital companies 23 years as an Entrepreneur 1000+ people trainedPrevious clients include: BBC, Drive Productions, Locatable, Royal Shakespeare Company, NixonMcinnes, Innovate UKEx Film Producer
About Mellissa
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Name, Role, Company What you would like to get out of this session.
About You
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BUSINESS MODELSVALUE PROPOSITIONS
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What is a business model?
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‘How a business creates, captures & delivers value’ Wikipedia
‘The Story Of The Enterprise’- Joan
Magretta
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Slides by Tom Wainwright
The BM Framework www.businessmodelgeneration.com
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Slides by Tom Wainwright
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What is a value proposition?
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A value proposition is the solution to your customer’s problem
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http://bit.ly/1GPuL3j
Value Propositions
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Value Propositions
Job to be done + Pain reliever +Gain creator
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Value Propositions - Philips
Healthcare, Lighting & Consumer well-being
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Value Propositions - Philips
Business Changes
• End to end thinking• Tendering process• Supply challenges -returns• New Training• Collaboration with other
companies
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Value Propositions - Philips
Benefits • 50-70% energy savings• Lasts 5 x’s longer• More control for the customers• Recycling bulbs and tech• Saved €471m last year just by
simplifying its operating model
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Value proposition
Photo cc Jamsimed http://www.flickr.com/photos/47554402@N00/291246419/in/photolist-rJHpZ-tiV1o-vPxZm-Bf98q-C9rhm-CGGTy-CGGXf-FVnvf-H5eqH-Nh3gq-QGSmZ-2yneJu-2UBoo7-32NMXB-39AnXi-3iRWvj-3iRZFU-3mhWJ7-3GgN8Q-3KD8WX-3S5ZdQ-4cxYks-4hd5op-4iMLqR-4tEQyx-4tEQBa-4vvASR-4vMBXn-4w789u-4D93Va-4DNzUz-4DSWQN-4Ed2Sw-4PTNPW-5aL289-5j4fwY-5qgXmg-5skeWc-5vxkxw-5E3WyC-5GLfBk-5GLgMg-5MNqMm-5NdDR7-62YUh2-65iDWn-69K2ff-6aVTxb-6brGZ8-6g1Qn5-6hqLCm
Write a value proposition for Philips City Lighting in your groups.
Include a job to be done, 1-2 pain relievers and 1-2 gain creators.
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Providing a long lasting energy efficient and controllable lighting city service that benefits the environment
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OPEN DATA
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What is open data?
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ODI’s definition of open data-
“Data that anyone can
access, use and share.”
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McKinsey estimate open data can unlock $3-5 trillion across 7 sectors
http://www.mckinsey.com/insights/business_technology/open_data_unlocking_innovation_and_performance_with_liquid_information
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Value Propositions + Open Data
How can they work together?
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http://bit.ly/1MmVdNW
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JOHN WEST
Value PropositionSupplying high quality canned fish that is traceable from catch to consumer and has been caught using responsible fishing methods that safeguard the marine environment.
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What datasets could Philips openthat could help to strengthen it’s value proposition?
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1 Thing you will take home that could help your organisation/job?
Conclusion
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Thank you!
@melmediasauce