Open Coffee BA_Pavol Magic_Ako predávať viac
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Transcript of Open Coffee BA_Pavol Magic_Ako predávať viac
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Čím silnejší brand, tým vyššia ROI (McKinsey & Company)
To isté platí aj pre cielenú reklamu
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Potreba Nákup
Médiá
Reklama Priatelia
Internet
POS
Hodnota
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pochopenie správania sa zákazníkov v rôznych situáciách a použitie týchto informácií pre úžitok všetkých zapojených – značiek, zákazníkov a
predajcov
v preklade: ako predať viac produktov
dlhodobá stratégia!
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Návštevnosť + Značka: SEM
Display ads PPC
Sociálne médiá ...
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