Project Introduction

Project IntroductionThe Rationale Behind our Project

Deng Xiaoping and his contributions are not well known among most Singaporeans.

Even in China, there are very few memorials dedicated to him and efforts to bring recognition to him and his contributions have had little success.

Deng is the perfect role model and should be glorified among human communities.

Project IntroductionObjectives of our Project

To make Deng’s contributions known to the masses so that they can appreciate his economic contributions to China.

To provide people who want to engage with China because of its economic prospects an avenue through which they can learn how China has become what it is today.

Deng’s DenThe Target Audience

Ranges from the youths to the middle aged and to the elderly people in Singapore.

The restaurant will be used as medium to showcase Deng’s contributions to the patrons.

Deng’s DenRationale for this Proposal

Singaporeans like to eat, especially at restaurants.

This portrays Deng’s contributions in an interesting and unconventional way

The people would be able to appreciate his contributions through the restaurant either while they eat or await their orders .

Location

Deng’s Den

Interior Design

MenuFood

Deng’s Den

Proposal Introduction

Location

Most populated

Area

Spend their night

out

High influx of tourist

Interior Design

Menu

Den’s

Keep a cool head and maintain a low profile, ... Never take the lead - but aim to do something big.

Cold Bean Curd Soup --- $10.00

Food

Chefs Ingredients

Sichuan

Deng’s Den

Deng’s Den

Youths

Student meals

Steamboat style

Heartlands Tampines

InterestedNeutralNot Interested

No. of People Interested in Patronising the Restaurant

Limitations Solutions

Deng’s Den

Patronage Authentic Ingredients

High Operating Cost Heartlands Tampines

Limitations Solutions

Deng’s Den

Interview with Mr. Jimmy Teo

Historical corner

Performances Sichuan Tea

Pourer

Deng-nimation

Animation project/competition

Winning AnimationShowcased Nationwide

Deng-nimation

Deng-nimationThe Target Audience

Initially:

Eventually:

Deng-nimationRational for this Proposal

Inspired by the School of Design in Nanyang Polytechnic.

IT & Animation students + Design students = Increased Competition.

To expose the people of Singapore to Deng and his contributions and to showcase them in a modern way.

Deng-nimationRationale for this Proposal

Effectively highlight Deng’s contributions to the participants.

Provide a medium for firms to spot promising young talents and offer them places in their companies.

Deng-nimationPurpose of Survey

To find out how much about Deng and his contributions, do people from the different races in Singapore know.

Deng-nimation Results of the Survey

The Chinese community generally knew more about Deng than the

non-Chinese community

Deng-nimationSurvey Conclusion

Saw a need to highlight Deng’s contributions to the other

communities, through screening the winning animation in all Mediacorp

Channels as well as TV mobile.

Deng-nimation

0.00%

20.00%

30.00%

50.00%Interested

Neutral

Not Interested

Results Of Survey for Interest Level

No. of People Interested in Participating in Deng-nimation

Deng-nimation

Deng-nimation

Deng-nimation

Future Expansions

Deng’s Den

Franchising

Opening Halal branches

Internship for students

Future Expansions

Deng-nimation

Winning Deng-nimation to be translated

Winning entry to be provided to

schools

Conclusion The proposals are feasible and are

generally well-received by our target audiences.

Our future expansions are feasible as they are long-term measures

ConclusionOur objectives are met

Through Deng’s Den:Information on Deng readily available around the restaurant

Through Deng-nimation:The animation showcased will effectively highlight Deng’s contributions