Integrated Out of Home Media solution for Buyers & Sellers

Monitor OoH

Current Situation

• Lack of OoH knowledge in Media Planners.– Not only audience data.– Distribution.– Rate cards.

• Need for quick and easy access to information.• Lack of proper tools.

Goal

• Spread the OoH knowledge.• Create a unique & cool tool to answers all their

needs.• OoH Oriented.• Useful for Media Planners• Updated Information.• Commercial … Sell OoH

Spain

• Supported by GEOMEX members.

• Free for all Media Agencies and clients.

Product Analyzer OoH Monitor

An integrating tool that unifies all the OoH offer updated in a single

source.

To facilitate an easy access and comparison of all products ,

formats and information.

InterfaceMonitor Screenshots

Mode- Analyze of specific product- Audience Calculation & Planning- Compare & Evaluate products- Ponderations & Discounts

Selection of- Company- Area- Format- Package/Network

General Information- Network- Characteristics- Rate Cards- Notes- Printing Costs- Audience Link

Network Distribution- State- Province/County- Town

Posting dates

Format Information- Characteristics- Pictures

Company Information-Contacts- Info- WWW- HQ and Offices- Branch name

Product Analysis and contrast- Characteristics- Geographic distribution

Discounts- Company- Product- Observations- Package/Network

Attributes- User defined- Comparatives

Product Search Engine- Geographic- Weighted Search

Product Search Results

OoH Audience Ratings

Planning Tool

Plan Parameters:- Number of weeks.- Cost per panel- Target

Overall Planning Result- GRPs- OTS- Reach- CPM-...

Individual Planning Result- GRPs- OTS- Reach -...

Reach analysis by product.

Frequency & Repetition analysis

Sociodemographic evaluation

Affinity evaluation

Geographic Distribution-By Reach-By GRPs-...