OOH MEDIA PACK 2019 - H2O · ooh media pack 2019 0345 500 6008 . contents features list print - the...

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OOH MEDIA PACK 2019 0345 500 6008 www.h2opublishing.co.uk

Transcript of OOH MEDIA PACK 2019 - H2O · ooh media pack 2019 0345 500 6008 . contents features list print - the...

Page 1: OOH MEDIA PACK 2019 - H2O · ooh media pack 2019 0345 500 6008 . contents features list print - the magazine high impact creatives digital direct marketing events testimonials rate

OOHMEDIA PACK20190345 500 6008www.h2opublishing.co.uk

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CONTENTS

FEATURES LIST

PRINT - THE MAGAZINE

HIGH IMPACT CREATIVES

DIGITAL

DIRECT MARKETING

EVENTS

TESTIMONIALS

RATE CARD

TECHNICAL SPECIFICATIONS

CONTACTS

CIRCULATION & AUDIENCE

INTRODUCTION

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OOH focuses on the quick service restaurant and food to go industry.

The food to go industry is the fastest growing category of UK foodservice and it is expected to grow from £17billion in 2017 to over £23billion in 2022. The coffee shop market has continued to grow by 7% with over £3billion being spent by consumers every year!

The sector is constantly evolving and is a fast adopter of new trends and products. One example of this includes Gregg’s, the brand was reignited by shifting their focus from being a bakery to a food to go business.

Each monthly issue of of OOH presents exclusive insight into this vast and varied industry.

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CIRCULATION & AUDIENCE

PRINTCIRCULATIONTOTAL: 5,122

WEBSITEMONTHLY AVERAGE VISITORS: 2,141MONTHLY PAGE VIEWS: 4,168

DIGITAL CIRCULATIONTOTAL: 12,288

DECISION MAKERS

COVERING 25,000

OUTLETS

17,410 print and digital editions reach named senior contacts with purchasing authority within group HQ and independent operations.

TYPE OWNERSHIP CRITERIA COPIES SITES COVERED

Coffee Shops Group HQ 36 3,863

Independents With 20+ covers 1,034 1,034

High Street Bakers Group HQ 51 2,842

Independents 896 896

Sandwich Shops Group HQ 14 2,814

Independents With seating 1,235 1,381

Fast Casual (QSRs) Group HQ 56 5,179

Cafés Group HQ 9 103

Independents With 30+ covers 1,683 1,683

Motorway Service Areas Group HQ 27 106

In Store Cafes including contract caterers Group HQ 81 5,037

TOTAL PRINT CIRCULATION 5,122 24,938

EXTENDED DIGITAL CIRCULATION 12,288

TOTAL DISTRIBUTION 17,410

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PRINTTHE MAGAZINE

12ISSUES PER YEAR

CIRCULATION

5,122DYNAMIC

SHOWCASING TRENDS TO ENABLE READERS TO KEEP UP AND GROW

WITH THIS DYNAMIC SECTOR

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PRINTSTAND OUT DESIGN

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PRINTENGAGING CONTENT

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HIGH IMPACT CREATIVESENHANCING YOUR PRESENCE

SHARE YOUR INDUSTRY REPORTS - EXAMPLES SHOWN FROM PUB & BAR MAGAZINE

FALSE FRONT COVER

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HIGH IMPACTCREATIVES

DIE CUT FRONT COVER

CARRIERCARD

First thing a reader will

see when the magazine is

delivered. Holds an

A5 advert

MEGAWRAPA2 double side wrap. Carries the magazine then folds out into an A2 poster

BOOKENDS

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TIPON

TEXTUREFOIL

FINISHES

ROLLFOLD

BRANDED POLYWRAP

BELLYBAND

HIGH IMPACTCREATIVES

CONTACT US FOR MORE

OPTIONS

ADVERTORIALS

FOUR PAGECOVERWRAP

GATEFOLD

BARNDOOR

TEASERSTRIP

BOUND IN PRE-PRINTS

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DIGITAL

AVERAGE PAGE VIEWS PER MONTH

4,168

AVERAGE VISITORS PER MONTH

2,141

DIGITAL CIRCULATION

12,288www.oohmagazine.co.uk

CURRENTFOLLOWERS

2,200+

@OOHmagazine

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DIRECTMARKETING

DIRECT MAIL• Anything from a flat mailer

to a premium 3D mailer• Unique enhancements to

ensure your mailer is seen and read

PRODUCT SAMPLER• Put your product in the

hands of buyers• FREE follow up service to

measure ROI

MARKET REPORT BUILDER• Bespoke research to

answer your questions• Broadcast your research

across print and digital with an editorial write up in one of our titles

• Email broadcast the report to 5,000 recipients

• You’ll receive a PDF report & a printed 8 page report

TELEMARKETING Generating Appointments• Generate appointments for face to face buyer meetings• We’ll introduce you with a mailer and then follow up• Foodservice specialist telemarketers

Telesales• Introduce simple hook offers and price deals• We’ll work with your key target market• Successful campaigns have shown 52% conversion rate

Research • Fast, accurate information with all your questions answered• A summary report• Fixed price, guaranteed results

EMAIL MARKETING• Reach our database of 12,218 contacts• Industry-leading broadcast system• Detailed reporting• Re-mail service• FREE design service and advice to increase performance

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EVENTS

16 shortlisted chefs are invited to the live final, where they prepare their best breakfast dishes for our panel of judges. Chefs create their Speciality Breakfast Dish using their own ingredients and the Ingredients Challenge involves using solely the products supplied by our sponsors. A series of awards are presented at the evening reception which exclusively invites over 200 guests from the out of home catering industry.

NATIONAL BREAKFAST AWARDS

30TH JANUARY 2019WESTMINSTER KINGSWAY COLLEGE, LONDON

Chefs will enter with their signature street food dish and then through the judging process 16 chefs will be shortlisted to go through to the live cook off final on May 8th 2019. Alongside the signature round, chefs will also be required to compete in a series of sponsored ingredient challenges.

STREATFOOD CHALLENGE

8TH MAY 2019ISLINGTON METAL WORKS, LONDON

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"With informative lead features and up-to-date industry news, OOH Magazine provides an ideal vehicle to target the ever growing coffee shop, sandwich bar and bakery sectors."

KEVIN GREGORYRAWLINGSON LANE

“OOH is the leading publication for the out of home sector and a key title for all of our clients looking to target the QSR and food to go industry.”

HELEN COLLINGBORNSPEED COMMUNICATIONS

TESTIMONIALSADVERTISERS

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OOH Magazine is one of sixteen industry leading foodservice titles produced by H2O Publishing. We provide engaging and trusted editorial across a range of key verticals including; education, universities, care homes, contract catering and many more.

As well as publishing and direct marketing, our expertise also lies in creating, promoting and managing a number of significant industry events throughout the year, including; awards ceremonies, forums, exhibitions and conferences.

H2O Publishing is an established authority within the sectors it serves and strives to stay ahead of the curve with the services it provides.

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FEATURES LISTOOH 2019JANUARY • National Breakfast Awards Preview• Vegan, Vegetarian & Meat Free • Cleaning, Hygiene & Food Safety • Mixes - Sweet & Savoury

FEBRUARY • National Breakfast Awards Results• IFE Preview • Flours & Breads • Tea • Fast Casual Food

MARCH • London Coffee Festival Preview • Muffins, Cookies, Doughnuts & Cakes • Refrigeration & Ice Makers • Soft Drinks, Juices, Smoothies & Water

APRIL • State Of The Nation - Coffee Shop Research • European Coffee Shop Expo Preview• Ice Cream & Desserts • Speciality & Seeded Breads • Ovens & Microwaves

MAY • StrEAT Food Challenge Special• Commercial Kitchen Preview • Energy Saving Catering Equipment • Beverage Equipment & Boilers • Sandwiches & Wraps

JUNE • Bakery Products • Coffee • Energy, Sport & Health Drinks JULY • OOH 2019 Recipe Guide• Flours & Breads • Dairy & Dairy Alternatives • Takeaway & QSR

AUGUST • OOH Operator Research - 20 to watch • Grab & Go • Packaging & Disposables • Gluten & Allergen Free

SEPTEMBER• BITES Live Preview • lunch! Show Preview• Street Food • Breakfast Products, Tea & Coffee• Warewashing OCTOBER • Soft Drinks, Juices, Smoothies & Water• Soups & Sandwiches• Confectionary & Bagged Snacks

NOVEMBER • Morning Goods• Pies & Pasties• Meal Deals & Lunch Products

DECEMBER• EPOS Technology & Apps• Hot Beverages• Hot Dogs, Burgers, Pies & Pizza

OOH features are subject to change. Please contact Henry Norman should you wish to reconfirm.Email: [email protected]: 01474 520248

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RATE CARDPRINT 2019

HALF PAGE

£1,650

FALSE FRONT COVER

£6,500

THIRD PAGE

£1,250

DOUBLE PAGE SPREAD

£3,950

QUARTER PAGE

£950

FULL PAGE

£2,500

BELLYBAND INTO DPS

£8K4 PAGE WRAP

£10KDIE CUT FALSE FRONT

£9K

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MAGAZINE PREMIER SUPPLIER INDEXYou will appear within the OOH Premier Supplier Index for a whole year with the following information:• Your company contact details• Account manager contact• Full colour logo or product image• 20-30 words of text to promote your company• Heading of your choice

PRICE: £800

RATE CARDDIGITAL 2019WEB RATES: 1 MONTH 3 MONTHS 6 MONTHSSINGLE BUTTON £500 £750 £1,200SUPER BUTTON/MPU £750 £1,000 £1,500BANNER £1,000 £1,750 £2,500 SKYSCRAPER £1,500 £2,500 £3,500

WEBSITE PREMIER SUPPLIER INDEXYou will appear on the OOH website for a whole year with the following information:• Company name• Contact name• Telephone and email address• Full colour logo• Hyperlink to website/email address• 60 words to promote your company

PRICE: £300

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All page information, including images, EPS and text should be: SUPPLIED ONLY IN CMYK MODE, NOT RGB.No Pantone colours or 5th colour specials to be used. No colour profiles saved within image – i.e. colour management or ICC profiles.

MAGAZINE SET TO A4 210mm X 297mm

TECHNICALSPECIFICATIONS

WHOLE PAGEBleed: H = 303 mm x W = 216mmTrim: H = 297 mm x W = 210 mmType: H = 268 mm x W = 196 mm

1/3 PAGE VERTICALBleed: H = 303 mm x W = 76 mmTrim: H = 297 mm x W = 70 mmType: H = 287 mm x W = 60 mm

DPS PAGEBleed: H = 303 mm x W = 426 mmTrim: H = 297 mm x W = 420 mmType: H = 268 mm x W = 396 mm

1/2 PAGE VERTICALBleed: H = 303 mm x W = 111 mmTrim: H = 297 mm x W = 105 mmType: H = 268 mm x W = 91 mm

1/2 PAGE HORIZONTALBleed: H = 154.5 mm x W = 216 mmTrim: H = 148.5 mm x W = 210 mmType: H = 134 mm x W = 186 mm

1/3 PAGE HORIZONTALBleed: H = 101 mm x W = 216 mmTrim: H = 95 mm x W = 210 mmType: H = 79 mm x W = 190 mm

1/4 PAGE VERTICALBleed: H = 303 mm x W = 49 mmTrim: H = 297 mm x W = 43 mmType: H = 268 mm x W = 37 mm

1/4 PAGE HORIZONTALBleed: H = 80 mm x W = 216 mmTrim: H = 74 mm x W = 210 mmType: H = 67 mm x W = 186 mm

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ROB MOLINARI

DIVISIONAL DIRECTOR

01474 520266 / 07850 [email protected]

CONTACTS

H2O Publishing, Joynes House, New Road, Gravesend, DA11 0AJ

0345 500 6008 www.h2opublishing.co.uk

www.oohmagazine.co.uk @OOHmagazine H2O Publishing www.h2opublishing.co.uk @h2opublishing

DAN HILLMAN

DIRECTOR

07833 [email protected]

MARC SUMNER

DIRECTOR

07730 [email protected]

HENRY NORMAN

EDITOR

01474 [email protected]