Micro-location technology and

customer engagement mobile solutions

bringing cloud super-power to

offline businesses and services

Track.

Analyse.

Communicate

OUR MISSION

Two main advantages:

Precision for customer in-location engagement

Accurate analytics about your customers’ behaviour

We offer integrated end-to-end solutions that improve

commercial results by using micro-location and

contextual content delivery through a great mobile

experience, using iBeacon technology.

Our Mission

THE OPPORTUNITY

Less than 1 million iBeacons are now produced

and installed yearly.

Experts estimate that, by 2019,

iBeacon shipments will reach

a 60 million unit yearly market.

Be among the firsts to adopt this solution.

The Opportunity

THE OPPORTUNITY

53% of consumers agree to share current location

to receive relevant advertising

57% of consumers prefer to engage

with location-based advertising

63% of consumers feel a coupon

is the most valuable form of mobile marketing

87% of the contemporary

human time is spent INSIDE.

The Opportunity

THE CHARACTERISTICS

TRACK. ANALYSE. COMMUNICATE .

We put together:

iBeacon hardware infrastructure

Mobile SDK for iOS and Android

Web based CMS

Deliver great mobile experiences.

The Characteristics

THE ADVANTAGES

Integrate your offline channel in your

online marketing.

The right message will be delivered

at the right time

at the right place

to the right target.

Our CMS is gathering detailed analytics

that will allow you to check results, study

customers’ behavior

and improve future campaigns.

The Advantages

THE BENEFITS

Completely integrated solution.

High-performance equipments

Low maintenance and installation costs

Real-time accurate analytics

PUSH Notifications

Customized features for main clients

The Benefits

HOW IT WORKS

Hardware

Two iBeacon models, with strong technical capabilities and secure configuration against

hi-jacking or spoofing.

Mobile middleware

Mobile Management Application to administrate iBeacons.

Software Developer Kit to integrate in your mobile app.

Mobile Sample Application, that can be used as a demo.

Customer Management Platform

Administrate beacons.

Define and roll campaigns.

Gather and analyse data.

How it works

HARDWARE: ENTERPRISE BEACON

Enterprise BeaconAvailable: March 2015

4 year battery life span

4 AA batteries

Optional External Power Supply

Waterproof Enclosure

Temperature Sensor

Buzzer

Secure configuration

Fixed with 3M® VHB® tape or screws

FCC, CE, RoHS, REACH certified

HARDWARE: BEACON ONE

1 year battery life span

Coin cell battery

0 to 70 meters range

Texas Instruments Chipset

Secure configuration

heavy duty 3M® VHB® tape attached

FCC, CE, RoHS, REACH certified

Beacon OneAvailable since 2014

Mobile middleware: SOFTWARE DEVELOPMENT KIT

Software Development Kit

Facilitate the communication between beacons, CMS and the mobile applications.

Could be easily integrated as a component on private mobile applications.

Security: OAuth, AES128, MAC Content delivery:

Text, Image, URL Proximity Triggers

Contextual analytics

Mobile middleware: MOBILE MANAGEMENT APPLICATION

Mobile Management Application

Search beacons based on:

Proximity

Deployment time

Location

Tags

Change beacon configuration:

UUID, Major, Minor, Power,

Frequency

Monitor battery level

Mobile middleware: MOBILE SAMPLE APPLICATION

Mobile Sample Application

Sample application, which acts as:

A guide for software developers

Technology showcase for the basic

content delivery

Showcases:

Contextual content delivery:

Text, Image, URL

Social profile integration

Other integration points

Customer Management System : CAMPAIGNS

CMS: Campaigns

Define and schedule marketing campaigns

Target users based on interests and proximity

Use proper triggers to obtain best results

Adapt your message to each visitor

Optimize content to improve conversion

Integrate with mobile middleware and other

third party web solutions through REST APIs

Customer Management System : ANALYTICS

CMS: Analytics See analytics for traffic behavior and push notification conversion

Understand customers’ specific interests and how they spend their time

Get insights into traffic behavior: Hourly Interest Distribution, Unique Visitors, New vs.

Returning Visitors, Visit Frequency, Dwell Times, Outside Opportunity

Define map based layouts and control your beacon infrastructure

Monitor beacon deployments with real time device information

Define, visualize and manage your beacon signal coverage.

Integrated with OpenStreet Maps, real world calibration from the planning phase

Customer Management System : ADMINISTRATION

CMS: iBeacons administration

USE CASES

Most common use cases

RETAIL EVENTS

ASSET TRACKING

PUBLIC TRANSPORT

HOSPITALITY

Increase traffic: send welcoming messages or launch offers for customers in range

Improve shopper experience: send info about products and motivate aquisition

Customer satisfaction: reward loyal shoppers, customize offers

Additional revenues: use your iBeacons to advertise for partners

Measure, measure, measure: get value from analytics

Use cases: RETAIL

Retail Proximity Marketing

Provide relevant info: adapt messages to each moment and area of the event

Guide attendees: direct your guests towards desired locations and programs.

Mobile engagement: use gamification, provide entertainment and interaction

Make extra money: send commercial content for other exhibitors

Use cases: ASSET TRACKING

Events engagement

Keep track of your assets: identify merchandise in big warehouses or parking lots

Optimize item delivery: easily search and find your items and schedule expedition

Locate faster: beacons have a range up to 70 meters

Control inventory: use map-based visualization to get complete inventory overview

Use cases: EVENTS

Asset tracking

This case is dedicated to visually-impaired people, helping them get on the right bus.

Inform users: When a bus approaches the station, a notification is sent to the user. The

beacons buzzers will help users to distinguish the bus of their interest.

Customized routes: users define routes and get info when proper bus arrives.

Use cases: PUBLIC TRANSPORT

Smart Public Transport

Restaurants, coffee shops or hotels can improve their relationship with customers.

Memorable experiences: simplify check-in, guide your guests, promote services

Inform and get profits: send notifications about special offers

Needs & opportunities: analyse traffic, see heatmaps, prepare your staff to react

Reward and educate loyalty : surprise loyal customers with attractive propositions

Use cases: HOSPITALITY

Hospitality

With each of our clients, we analyze together and establish the most effective and

convenient deployment strategy, to ensure rapid and complete success of the project.

Standard deployment steps

Standard deployment steps

Phase 1

PROOF OF CONCEPT

1 to 2 weeks

Phase 2

BETA

TEST

4 to 8 weeks

Phase 3

REAL WORLD

TEST

4 to 8 weeks

Phase 4

FULL PROJECT

START

4 to 8 weeks

Standard deployment steps

Standard deployment steps

Phase 1: PROOF OF CONCEPTIndoor operations, located generally in the customers’ office: deployment of beacons in test environment, campaign definition, beacons’ layout and range refinement, SampleApp installation on test devices, defining scenarios in order to test analytics. After, campaigns iterations, different content deliveries, A-B tests, metrics analysis and KPI definition for the second phase.

Phase 2: BETA TESTBeta test is placed in Real-World conditions, in one of the client’s commercial locations. Beacons deployed using a pre-defined layout. Beta users of the mobile app enrolled, campaigns definition, content delivery. CMS data analysis, content and strategy optimisations, different scenarios, campaign iterations, KPIs improvements.

Standard deployment steps

Standard deployment steps

Phase 3: REAL WORLD TESTMobile application is delivered to real customers, in Real World conditions. In the same first location where the beacons are deployed, the Real-World users will be addressed with all types of campaigns and observed as they interact with the context and the mobile content. After iterations, gathered data and KPI’s will be analyzed and will generate improvements in the content strategy.

Phase 4: FULL DEPLOYMENTThe last step is dedicated to the expansion of the project in all the planned locations, respecting the layout and content strategy resulted after the first three phases. After some iterations, the scalability of the project will be tested and optimized.

We developed long-term partnerships with worldwide main players in telecom and

technology industries, retail, hospitality, public services, logistics, marketing and events

agencies, and mobile development companies or communities.

More than 500 clients and partners in over 60 countries

95% of clients in early stage (development or small deployments)

OUR CLIENTS

Our clients and partners

Onyx Beacon has a team of 17 high-class professionals: Software developers, Hardware

technicians, Sales & Customer Service specialists. Design experts, Marketing &

Communications officers

and Logistics & Administrative responsibles.

Our headquarter is in Cluj Napoca – Romania

and we have sales and support offices

in United States and Germany.

In April 2015 we celebrated

OUR FIRST YEAR OF SUCCESS.

OUR CLIENTS

Our Team

CONTACT

Contact

Our Sales & Customer Service Team will be happy to provide all the support you need.

Web: www.onyxbeacon.comPhone: 0040 364 730 023

Bogdan OROSE-mail: bogdan@onyxbeacon.com

Iulia ILEAE-mail: iulia@onyxbeacon.com