OnlyItalia english2
Transcript of OnlyItalia english2
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Promotion and distribution
On the Chinese market
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ONLY ITALIA rides the crisis and turns it into an opportunity,reverses conservative logic and defense strategies, in favour ofan aggressive and effective approach to emerging markets. Risingeconomic powers are not seen any more as an unfair threat tocompetition.
ONLY ITALIA is an action aimed to protection, enhancementand promotion of Italian enterprises in China, both those bearing abrand of excellence as well as small and medium-sized ones, whichcant afford the costs of internationalization all alone
With a combined action of communication and marketpenetration, ONLY ITALIA represents a unique action for costefficiency and completeness
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ONLY ITALIAcompanies have visibility and promote their products on
SHANGHAI MEDIA GROUP channels, the most important groupin China's television
The average audience share of Shanghai media group is 37%, over apopulation of 2mld/individuals
ONLY ITALIA is the title of a weekly format, broadcast on internationaltelevision network ICS, one of the channels of SMG, to promote "adifferent Italy
ONLY ITALIA will be on air from January 2012 in prime time onSaturday evening and Sunday at noon
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From March 2012, ONLY ITALIA companies will sell their productsin 57 multi-brand corners ONLY ITALIA to BAILIAN GROUP,
the largest retailer in China and one of the three first worldwide
ONLY ITALIA promotes Italian territory too, as a quality tourismdestination, selling travel packages and tourist stays, also beyondthe most commercial locations.
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ONLY ITALIA improves internationalization attitude for any kind of
company, through specific training courses
ONLY ITALIA provides also training courses for membercompanies aimed at creating and developing a networkof companies
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ONLY ITALIA collects member companies inside a consortium, ofwell settled tradition in the international markets, creating adedicated section inside
This way ONLY ITALIA companies share the opportunities andbusiness extension of the pool as a whole, enforcing their actionand saving their identity
The consortium fulfils all the import export duties, including anyspecific compliance to chinese law
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Thus ONLY ITALIA becomes a quality certification of the productionprocess. ONLY ITALIA is a marker to be associated to the companybrand
ONLY ITALIA guarantees:
Made in Italy production and products and traceability of theircomponents
Authentic and genuine production process, in compliance with laws,
rules of art and best practices Protection of workers and environment in compliance to the highest
international ethical standards
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ONLY ITALIA is applied to:
Italian products sold in China
Italian companies taking part into the action
Events proposed by the action
Any other good or serviceinterchange between taly and China
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Nov/december 2011 selection of starting companies
December 2011 start training courses
January 2012 starting of the TV program
February 2012 start of commercial corners
April 2012 first reporting
June 2012 updating report
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LEARN TO BE FREE onlusis patron to the action and the
owner of ONLY ITALIA brand
BARTERTRADE srl is the distribution company and barterof products
CHANGE is the training company for ONLY ITALIA
members
FASHION&MORE is the Chinese partner of the action