Th O l M k ti T l The Only Marketing Tools You Need for 2012You Need for 2012

withwith

Ilise Benun@MMT lb@MMToolbox

We help creativeWe help creativeprofessionals get serious

about business.

#Mktgpeptalk

Ilise Benun• Fired in ‘88

• Tried to help my friends.

• Had a lot of chutzpah.

• Made lots of mistakes.

d l f h• Tried to learn from them.

• Eventually found creative professionalsprofessionals

Now

• Full-time mentor

• Many, many speaking gigs

• Author of 7 books

Have you read this?

www.marketing-pricing-guide.com

T dTodayWelcome to 1500+!Welcome to 1500+!

A few key toolsA i kli f A sprinkling of resources

4 simple plans4 p pAfterward:

Email follow up + CF blogEmail follow up + CF blog

#Mktgpeptalk

What do you want for your business in 2012?your business in 2012?

Clients who

Larger projects

Clients who value your

servicesLarger projects

(for more $)

Clients with more ongoing workg g

More higher-quality clients who More, higher-quality clients who value your services and bring you bi d l j t ?bigger and more regular projects?

#Mktgpeptalk

1. Habit

M k h bit f

b

Make a habit of consistent marketing

to keep your pipeline full.

Carve out 1 hour/day.

2. Focus

Focus on a viable target Focus on a viable target market and position

lf “ t” yourself as an “expert” within that market.

3. Interact

Dedicate as much time to

3

interacting with prospects as you do to making your y g yown marketing materials

“perfect ”perfect.

Target market

The Marketing Machine marketMachine

ToolsTools

Higher EducationVertical g(private)

EnergyMarkets

Energy

Roofing Hospitals

Healthcare Industry

Hi h T h

p

Healthcare High Tech

Non profits

technology

Non profits(which ones?)

Executive Marketing

Qualify the prospects

directors of small theatres

Marketing Directors for H lth Healthcare technology

PR firms who work in the

beauty/fashion companies

beauty/fashion industry but don’t have in

h tihouse creativeCreative professionals

who were a tad complacent ‘til 2009 p 9

and now need to have a plan.

In house departments?

O li N kiOnline Networking

1. Build your profile2 Participate in groups2. Participate in groups3. Build your network

Y P fil Your Profile on

Top features

Title

Resource

1457 Is more better?

SummarySpeak to your prospects.

Recommendations:More is better!

Give to get!

A Y P fil Apps on Your Profile on

Top apps

LinkedIn Apps

http://learn.linkedin.com/apps/

LinkedIn Behance App

htt // li k di /i /k d ll idlhttp://www.linkedin.com/in/kendallridley

LinkedIn Twitter App

Twitter on LI

P i i i i G Participating in Groups on

Find Groups Through Your Connections

Searching for Groups

Join this group?

Referral source groups

Initiate discussions; share info

photo by Terrence McNally

Monitor discussions

photo by Terrence McNally

B ildi Y N k Building Your Network on

Who you have access to

Connect with people you know and don’t know!

Invite a fellow group member to connect

Personalize the message

Content StrategyContent Strategy(Writing and speaking)(Writing and speaking)

Quality content will bring you quality clients

IFyou turn your ideas into

“content” and distribute them.

Content/Thought Leadership tools

1. Start with writing (a newsletter).2. Add a blog.3. Repurpose for trade outlets.4 12 ti l b k4. 12 articles = an ebook.5. Publish as a “physical” book.6 Turn into a talk or presentation6. Turn into a talk or presentation.7. Find places to present (in person,

online/webcast)./8. Create a panel of your clients.

More: Feb 1 2012 RGD webinarMore: Feb 1, 2012 RGD webinarOn Marketing-Mentor.com “speaking” page

Guest blogging

www.CreativeFreelancerBlog.com

Guest on a webinar

www.nonprofitmarketingguide.com

Marketing-Smart Web site

A Website that Works by Mark O’Brien of Ne fangled comNewfangled.com

http://www.mydesignshop.com/product/marketing-smart-websites

4 Simple Plans4 p

Beginner Online Plan

Email marketingmarketing

Networking viaLinkedIn

Marketing-smart Website

Online Course: Developing A Successful Online Marketing Plan

Starts January 16, 2012y ,AndFebruary 6, 2012Where: online!Where: online!4 lessons in 8 weeks.25 spots

www.howdesignuniversity.com

Beginner Local Plan

Email marketingmarketing

Networking In Person + LinkedIn

Marketing-smart Website

Advanced Online Plan

Blog/Twitter

Marketing-smart Website

Email marketing

Networking via LinkedIn

Thought Leadership Plan

Email marketing

Content Content Strategy/ BlogTwitter

LinkedIn: Own group + Discussions +Marketing-smart Website Discussions +Polls and more

g

Marketing Plan Bundle:

- Start Anytime printed journal (206 pages)

- Interactive pdf- Digital file that pops

into your electronic into your electronic calendar

- How-to guide (18-How to guide (18pages)

- Beginner and Advanced versions

Watch for 10% coupon forwww.MyDesignShop.com

Recap

1 Choose your market

p

1. Choose your market.2. Choose your plan.

i3. Carve out time.4. Make it a habit.5. Use available resources.6. Accountability?6. Accountability?

Do this for yourself and no one elseand no one else.

ResourcesResources

I can't depend on business coming to me.

I have to be a go-getter and

go get it.

Martha Retallick of Western Sky of Western Sky Communications

Listen here: http://marketingmentor libsyn com/http://marketingmentor.libsyn.com/

To Do: S lSet goals

http://www.marketing-mentor.com/pdf/worksheet_set_your_goals.pdf

Free session

Free tips

k i iwww.marketing-mentortips.com

J June 21-22, 2012In Boston MA

Early bird deadline: Mar 30

www CreativeFreelancerConference comwww.CreativeFreelancerConference.com

The latest… il bl available

as an ebook

www.creativeguidetomoney.com

www.marketing-mentor.com and click on “books”www.marketing mentor.com and click on books

That’s it Questions?That s it. Questions?

Email: ilise@marketing-mentor com

Contact meEmail: ilise@marketing-mentor.com

Phone: (201) 653-0783

Online Store:Online Store:www.marketing-mentor-toolbox.com

Blogs: gwww.marketingmixblog.com

www.creativefreelancerblog.com

dPodcasts: http://marketingmentor.libsyn.com/

Twitter: Twitter: http://twitter.com/MMToolbox or @MMToolbox

Facebook: http://www facebook com/pages/Marketing-Facebook: http://www.facebook.com/pages/MarketingMentor/178441188839486