Only $599 for MVNOs! · ASIA 20 13 • Discover the advantages of cross-border alliances before...

ASIA 2013

• Discover the advantages of cross-border alliances before networking with potential partners

• Pinpoint new APAC opportunities: breaking open the Chinese market!

• Diversify the monolithic MNO brand & deepen your customer relationship with an MVNO proposition

• Identify opportunities for Asian players entering emerging global MVNO markets

• Driving growth in M2M: deciding on the MNO or MVNO route

• Get it right! Building and differentiating with a robust MVNO and MNO relationship

15 - 16 OCTOBER 2013Conrad Bangkok Hotel, Bangkok, Thailand

REGIONAL & INTERNATIONAL EXPANSION,BRAND ENHANCEMENT & NEW MARKETOPPORTUNITIES FOR ASIAN MVNOS & MNOS

SPEAKERS IMPACTING ASIAN MVNO & MNO COMMERCIAL DEVELOPMENT:

@telecomstweet#MVNOIS

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Join the MVNOs IndustrySummit Series Group -2,700+ active members

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1 5 0 + AT T E N D E E S 2 DAY AG E N DA

3rd Annual

30+

INTERNATIONAL

BRAND EXPANSION LEADING MVNO

BEST PRACTICE SUCCESSFUL MNO

STRATEGIESMNO-MVNO

PARTNERSHIPS M2M & INTERNATIONAL

OPPORTUNITIES

An integral part of the ONLY7 part Global MVNOsIndustry Summit Series

Renowned & successfulspeed networking & VIPDrinks Reception

Unseen insight into the emergingMVNO ecosystem 30+ advanced case studies

Afternoon classroom - carry out our MVNO quiz andtake away essential lessons in launching an MVNO inAsia during this interactive focus group session!

Only $599 for MVNOs!

RELOCATED,REVITALISED &

RELEVANT TO THEMATURING ASIAN

MARKET

Sponsors

Jason Lo, CEO, Tune Talk,Malaysia

Azizul AbdulRahman, Head ofTelecoms Asia, Tesco Mobile,Malaysia

Ammar Qaffaf, ManagingDirector andGroup CTO, MY Evolution,Malaysia

Mehmet Zirek, Projects &PerformanceDepartmentManager, Albtelecom &Eagle Mobile,Albania

Mohd KhairilAbdullah, Group ChiefMarketing andOperations OfficerAxiata GroupBerhad, Malaysia

Yi Zhou, CEO,Deutsche TelekomAsia, Singapore

Prashant Gokarn, Chief Stategy andPlanning Officer, Indosat,Indonesia

Eric Chong, Chief Sales &CommercialOfficer, Celcom (M)Berhad, Malaysia

Ben Atherton,Founder & CEO, SambaUK

Kashif Amjad, CEO, Slimtel,Australia

Gold Sponsor Networking Tool Sponsor Event Guide Sponsor Event Supporters

WELCOME TO THE 3RD MVNOS

INDUSTRY SUMMIT ASIA!

www.mvnoindustrysummit.com/asia


Welcome back to the MVNOs Industry Summit Asia! We’re

delighted to mark another success in our global MVNOs

Industry Summit Series, by announcing that we have once

again built on the success of the previous year’s event and

recognised shifting trends by relocating to Bangkok, Thailand

to mark our 3rd anniversary!

With the news of MVNO trials in China, Malaysian MVNO brand

launches in Thailand, as well as key investment in new MVNA

and MVNE services, it is obvious that the Asian MVNO market is

still one to watch, and one that should definitely be watched

now, as activity increases!

We therefore very much look forward to uniting all those

responsible for speeding up the business case, regulatory

support, and realising the monetary opportunitiesavailable

in the mix of established and emerging Asian MVNO markets.

Take the two days to explore the steps needed to advance the

advanced into consumer data, M2M and enterprise markets and

kick start MVNO development in less developed regions, at the

only Asian MVNOs event!

Join MNOs, MVNOs, Branded Resellers, Regulatory Bodies,

MVNEs, OSS and BSS partners as well as the analysts with the

answers on trends and areas to watch at our new venue, the

Conrad Bangkok Hotel, Bangkok, Thailand!

See you there!The MVNOs Industry Summit Teamwww.mvnoindustrysummit.com/asia

@telecomstweet #MVNOIS

“It’s really a wonderful and successfulconference for all participants”Funtalk China Holdings Ltd, 2012 attendee

Who Will you Meet?

Senior Decision Makers: C-Level

Head of MVNO/E/A/Wholesale

Vice President

Business Development

Other

27%29%

25%16%3%

2012 Attending Companies included:

Exhibitor Case Study

Q: What’s your name and position in CDRator?Jacob Barlebo, Sales & Marketing Director

Q: How did you find out about the MVNOsIndustry Summit Series?CDRator has been in the business for 12 years, so weunderstand the importance of keeping up with marketdevelopments. We’ve exhibited since 2007, and this yearwanted to be part of the entire series.

Q: What were your main objectives when youconsidered sponsoring at the MVNOs IndustrySummit Series?We’re in a niche industry, so we know that the MVNOsIndustry Summit Series is the place to be every year.Sponsoring the MVNOs Industry Summit Series allows usto not only stay in touch with what’s going on in theindustry but it also lets us generate and increase brandawareness for CDRator.

Q: How does the summit help you meet yourobjectives?We’re already a strong presence in Europe: We currentlyhave 40 successful business partnerships across thecontinent. Sponsoring allows us to meet with otherindustry professionals, across different markets, bringingus into contact with people who may not have heard of usbefore. It provides us with interesting businessopportunities, including being able to tell the market aboutour newest capabilities.

Q: Do you think you saved time/money byconsolidating meetings at the event?Bringing us into direct contact with market players at thiskind of event is good for us. We are a company based inDenmark, so the summit is a good stepping-stone tocoordinate meeting with potential customers on “neutralground”, so to speak.

Q: What were the highlights/top takeaways ofthe event for you?This kind of event is about networking: Staying in touchwith market-trends and customer interests/needs isessential for us as a business enabler.

Q: How are you getting involved with the seriesmoving forward?Well, we’ve exhibited as well as sponsored single events inthe past. This year we are series sponsors, so we areexcited about this new opportunity. We are lookingforward to exploring this new opportunity as well asevaluate how we can best leverage our participation andsponsorship in the future.

Hear why CDRator exhibits across the whole 7 event,global MVNO Industry Summit Series!

Value Chain Representation:

MVNO

MVNE

MNO

Regulator/Legal

Press

46%16%32%3%3%

Source: 2012 MVNOs Industry Summit Asia attendees

Media Partners: Endorsing Associations:



“Excellent line-up of of topics and speakers, was able to get a lot ofinformation - best practices, trends, "do's and don'ts', regulations, etc.”

Globe Telecom, 2012 attendee

DAY ONE TUESDAY 15 OCTOBER 2013

OPERATOR

08.15 Registration & Refreshments

09.00 Speed Networking

09.10 Chair’s Opening RemarksMike Greening, Partner, CSMG, UK

09.20 The Region’s New Relationship: Advantages of across-border partnership• Why is Thailand the ‘springboard’ needed to expand the telco business from?• Getting your brand positioning and offering right! How to build on addedbenefits to your connectivity to ensure secure profit streams

• What’s next for subscribers? How to build on increased 3G data speedofferings

Jason Lo, CEO, Tune Talk, Malaysia

09.50 Update on the MNO’s role in the Asian MVNO market:establishing a strong wholesale profit stream • Why are operators supporting the MVNO model in Asia?• Reviewing current pre-pay and post pay models• Targeting the Enterprise MVNO market• The benefits of a cloud services partnerEric Chong, Chief Sales & Commercial Officer, Celcom (M) Berhad, Malaysia

10.20 Coping with explosive rise in data consumption andcustomer expectations• Opportunities for MVNOs to differentiate their services withpersonalized real-time offers

• How to effectively monetize the increase in data usage?• Increasing brand loyalty, customer satisfaction and revenues withcustomer-centric “smart offers”

Venkat Eswara, Director of Product Marketing, Oracle Communications, USA

10.45 Assessing the viability of MVNOs globally • Success factors and growth patterns • Global and regional MVNO forecast to 2018 • How do MVNOs fit in TCL macro changes?• Global threats and local opportunitiesDario Talmesio, Principal Analyst - Head of Europe, Informa Telecoms & Media, UK

11.10 Refreshments & Networking

11.45 Breaking open the Chinese MVNO market• How is China waking up to the benefits of a large luxury markets andlow income earners?

• What are the benefits of encouraging foreign investment in the telcomarket?

• Can the telecom industry boost competition? Or do greater challengesthat stand in its way?

Senior Representative, VelaTel Global Communications

12.10 APAC region market update: looking at new opening markets• The role of MVNOs in mobile markets in Asia today and in the future• Which MVNO business models prevail in Asia and why do they succeedwhere others fail

• What new models are emerging and is there an opportunity for thesenew business models to succeed

Gideon Sternfeld, Lead Consultant, Analysys Mason, Singapore

12.35 New market competition & Regulatory issues• Analysing steps taken to make Asian telecom markets more competitive• How can a favourable environment for MVNOs open up markets toforeign investment?

• Assessing authorities’ moves to nurture MVNO development in newAsian markets

• What are the possible available infrastructures which can boost MVNOssuccess

Kazi Md Saiful Alam, Head of Internal Strategy & Regulatory Compliance& General Manager, Grameenphone, Bangladesh

13.00 Lunch & Networking

14.20 Panel Discussion: Succeeding with mobile data packages• Increasing data revenue through MVNO deals with 2G, 3G and 4Gnetwork operators

• How can new and established players take advantage of increased datademand as ARPU decreases?

• Will voice soon take a back seat to data offers?• Best practice in building your business network: how to recruit localpartners and establish an MVNO network?

Venkat Eswara, Director of Product Marketing, Oracle Communications Jason Lo, CEO, Tune Talk, MalaysiaBen Atherton, Founder & CEO, Samba, UK

15.00 Opportunities outside the telecoms industryOutlining how MVNOs can take advantage of the connected world:-mFinance-mHEealth-mAgricultureMike Greening, Partner, CSMG, UK

15.30 Expansion Opportunities in Domestic and ForeignMarkets• How does the MVNO business model in the emerging market compare tothat in an established market? Can lessons be learnt from the latter?

• How can national players build profitable MVNOs to serve communitiesin international markets?

• How can an MVNO proposition support economic growth and offeropportunities to lower income groups?

Prashant Gokarn, Chief Stategy and Planning Officer, Indosat, Indonesia


16.30 MVNO Italy PosteMobile: Launch lessons from a Leader • Understanding the Italian market and the position of Poste Mobilewithin it

• How is the MVNO evolving in terms of offers, demand, positioning andKPI results

Roberto Giacchi, CEO, PosteMobile, Italy

17.00 Classroom session: preparatory steps to entering the MVNO market & key lessons to learnThe room will be divided into moderated groups to work through a questionnaire given to delegates at registration. Group moderators will feedback responses to the room and discussion will follow.

A prize will be given to the most innovative answers given in thequestionnaire, to be judged by independent moderators and announced inthe morning of Day 2!

Themes covered include:

• What business and operational models do you think fit the Asian MVNO?• What platform and capabilities does an MNO need to have in place tohost MVNOs?

• What do you think the key target markets for MVNO launches in Asia are? • How can the MVNO operation be kept lean?• What are the must have proposition and go to market requirements toensure success?

Moderators:Mike Greening, Partner, CSMG, UKDario Talmesio, Principal Analyst - Head of Europe,Informa Telecoms & Media, UKPlease visit www.mvnoindustrysummit.com/asia for further moderator details

17.45 Close of Day One followed by Networking Drinks Reception

Reviewing Recent MVNO Movements

Key MVNO Impetuses in Asia

Galvanising MVNO Movements & Strategies

Ready to Launch: Why, Where, When & How???

MVNO

MVNO

OPERATOR

ANALYST

TECHNOLOGY

OPERATOR

ANALYST

ANALYST

INTERACTIVE

INTERACTIVE

INVESTOR



“Great opportunity to meet MNO/MVNO players in the APAC region”Pinger, 2012 attendee

DAY TWO WEDNESDAY 16 OCTOBER 2013

OPERATOR

MVNO

08.30 Registration & Refreshments

09.10 Chair’s Opening RemarksMichael Hunt, Director, Mobile Technology Consulting and former Headof MVNO Sales, Orange, UK

09.20 Building and differentiating with a robust MVNO andMNO relationship• What are the core competencies of a partnership?• How do you identify a willing MNO partner as an MVNO? • What should MNOs be doing to help deliver MVNO technologies andvalue added services?

• Looking at the key components of a brand expansion marketingcampaign

Yi Zhou, CEO, Deutsche Telekom Asia, Singapore

09.50 International best practice: new business modelsenabled by the MVNO marketSamba’s creation and launch- Deciding on the business model andbreaking down the obstacles faced along the way to success- How canthe MVNE/MVNA business model drive the rise of MVNOs?Ben Atherton, Founder & CEO, Samba, UK

10.20 PANEL: Reversing declining revenue growth - howpartnerships can help when subscribers andrevenues reach saturation?• Increasing loyalty, reducing churn and attracting more of the customer’sspend: how should MVNOs fit into MNOs strategic plans?

• Which brands offer a stable reach into the arms of previouslyunsusceptible market groups

• Examining the synergy between other operator VAS and the MVNOmarket

Senior Representative, BICSMohd Khairil Abdullah, Group Chief Marketing and Operations Officer,Axiata Group Berhad, Malaysia Senior Representative, Merchantrade Asia, MalaysiaKashif Amjad, CEO, Slimtel, Australia


11.40 Empowering MVNOs to enhance the customerexperience through cloud-based billing and customer care• Taking control of capital and operational costs through a low-riskinvestment strategy

• Tools to harness the entire customer lifecycle and fast time to market tolaunch new services

• How to provide a better user experience by creating personalized dataservices and promotions to up-sell, cross-sell and bundle through socialmedia channels, such as Facebook and Twitter applications

• Alleviating customer support pressure and costs by enabling customersto effectively manage their services

• Assessing the effect of family, friends and group plans using web self-care and self-care tools with real-time usage visibility

Namit Garg, Director, Business Line Manager, Redknee, Canada

12.10 Capitalising on the 4G LTE market• The advantages of data packages and how to compelemt your 3G-MVNO offers with LTE

• How to maximise your brand's value proposition• Getting the price right: understanding service price options and BYODflexibility

John Lindsay, CTO, iiNet, Australia

12.40 Creating an adaptable business model to bothestablish and expand your MVNO with• The importance of adapting your business models to acknowledgecultural differentiations

• The need to understand the different distribution channels in Asia• How flexible OSS/BSS platforms are essential to effectively acquire andretain customers

Paul Wade, CEO, Smarter Mobile, UK

13.10 Lunch & Networking

14.15 Widening your brand’s reach: deepening thecustomer relationship with an MVNO proposition• How involvement in the telco market can enhance your brand’s customerbase

• What are the practical steps needed to ensure that your MVNO launchmeets its objectives and adds brand value?

• Building a stable and sustainable MNO-MVNO relationship• How key lessons from prior MVNO launches can assist in the success offuture MVNOs

Michael Hunt, Director, Mobile Technology Consulting and former Head ofMVNO Sales, Orange, UK

14.45 International expansion: steps to entry into theAsian MVNO market• Expanding within the APAC region: branching into Korea• Achieving differentiation within new markets• Building on customer loyalty and expanding your brandAzizul Abdul Rahman, Head of Telecoms Asia, Tesco Mobile, Malaysia

15.15 The MVNO and M2M synergy• Lessons learnt and challenges to overcome when launching an M2MMVNO

• How MVNOs stimulate M2M revenue streams• Insight into the MVNO M2M business model and challenges to launchAmmar Qaffaf, Managing Director and Group CTO, MY Evolution, Malaysia


16.15 The mobile banking and MVNO relationship• How does the banking sector offer further reach for the operator’s brand?• Looking at the synergy between remittance services and prepaid SIMofferings

• Steps to establishing an effectual joint venture between operators andthird parties

Senior Representative, Merchantrade Asia, Malaysia

16.45 Opportunities for Asian players entering emergingglobal MVNO markets• Seizing market entry opportunities within Albania as an Asian MVNO • Taking advantage of fixed networks to sell high level data experiences• Enabling efficient practices across borders• Decreasing costs through globally managed MVNO technology and BSS Mehmet Zirek, Projects & Performance Department Manager,Albtelecom & Eagle Mobile, Albania

17.15 Close of Conference

Leveraging the Asian MVNO Business Model for Future Growth

New Business Models Brainstorm & Beating MNO Churn Rates

MVNO Business Integration

Balanced Partnerships: Life Long Lessons for Success

MVNO

MVNO

OPERATOR

INTERACTIVE

TECHNOLOGY

OPERATOR

ANALYST

TECHNOLOGY

BRANDED

RESELLER

“Very good opportunity to collect theinformation on the MVNO market efficiently”ITOCHU Techno Solutions Corporation, 2012


Contact the MVNOIndustry Summit Team

Don't miss out on the2013 event's highlights!

Content & Speaking Enquiries: Lucy AshtonE: [email protected] T: +44 (0)20 7017 6089

Sponsorship & Exhibition Enquiries:Daniel PitchfordE: [email protected] T: +44 (0)20 7017 7115

Marketing & Press Enquiries: Bernadett NagyE: [email protected] T: +44 (0)20 7017 5506

“It's a great forum to meet and exchange ideas on MVNO topics” Computaris, 2012 attendee

MVNO, Branded Resellers, MNOs, CIOs attending –meet those waiting to enter the MVNO market

Merchantrade, Tune Talk, Celcom, Indostat, TescoMobile, Axiata, MY Evolution – MVNO IndustrySummit Asia shares the voices of Asia’s leading players!

New cross-border partnerships explored andopportunities revealed

Opportunities in the connected world! Looking atmFinance, mHealth & mAgriculture

Steps to strong wholesale profit streams andtargeting the enterprise MVNO market

Asian players’ international expansion opportunities:how to take your MVNO to new global markets!

Synergy between MVNOs & M2M: *M2M MVNO launch - case study*

Insight into opening Asian MVNO markets: *special focus on China!*

Achieving smooth integration: adaptable businessmodels, flexible BSS/OSS platforms

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Sponsors

Gold Sponsor Only Oracle’s software and systems span thecommunications industry technology landscape —from carrier-grade servers, storage and IT

infrastructure, to mission-critical business and operational support systems and service deliveryplatforms; from business intelligence applications and retail point-of-sale solutions to the Javaplatform running on more than two billion mobile and handheld devices. Oracle helps 100 of theworld's top 100 service providers innovate and exploit new business models, build strong, profitablecustomer relationships, and streamline operations. For more information, visithttp://www.oracle.com/communications

Networking Tool Sponsor Redknee is a leading global provider of real-time converged billing andcustomer care software for service providers around the globe. We serveover 200 network operators in more than 90 countries, and our solutions

include advanced converged billing, rating, charging, policy, and wholesale settlement for all subscribertypes across any communication platform, including mobile, landline, broadband, cable and satellite.

Redknee's award-winning solutions bill for all types of transactions, including content, data, voice, andenables service providers to monetize the value of each subscriber transaction while personalizing theuser experience to meet mainstream, niche and individual market segment requirements.

Event Guide SponsorWyless is the leading global M2M managed services provider. Ourresilient platform, delivered in partnership with the world’s largestnetwork operators, provides secure, reliable communications with

wireless devices in over 120 countries. Powerful management tools offer real-time reporting andcontrol over all devices connected to our network. Wyless delivers a comprehensive suite of managedservices with unrivalled expertise, professional support and competitive pricing. We enable ourcustomers and partners to deploy M2M applications and services faster, cheaper and more effectively.

The world’s most advanced M2M Platform from the world’s most trusted M2M partner.

Event Supporters BICS delivers best-in-class international wholesale solutions to anycommunication service provider worldwide. Through its Mosaic portfolio, acomprehensive, flexible and innovative suite of solutions designed to be usedindividually, or collectively, BICS meets the existing and future requirements of

the global telecoms industry.Our passionate and creative teams located in Brussels, Bern, Dubai, Singapore and New York,continuously strive to provide our customers with the highest levels of quality, reliability andinteroperability enabling them to maximise their end-user value.With our successful consolidation strategy, and a continuing focus on technological advancement andinnovation, we have achieved a world-leading position in the international Voice and Mobile Data markets.

CDRator creates market-leading solutions for MNO, MVNE and MVNO serviceproviders that manage and support high-volume subscriber bases.

For the past 11 years we have become one of the fastest-growingcompanies in the billing industry, creating one success story after another

for 38 global partners. Our uniquely affordable, end-to-end solutions automate billing and customercare to help our customers increase profits and customer satisfaction.

“Very useful with alot of relevantspeakers, especiallymajor MVNOs fromthe host country”Value Partners, 2012 attendee

3-4 June 2014Sao Paulo, Brazilwww.mvnoindustrysummit.com/latam

23-24 September 2013Dubai, UAEwww.mvnoindustrysummit.com/me

1-2 October 2013Cape Town, South Africawww.mvnoindustrysummit.com/africa

8-10 April 2014 Berlin, Germanywww.mvnoworldcongress.com

Save the date for the global leading MVNOs Industry Summit Series in 2013:

21 -22 November 2013Dallas, Texas, USAwww.mvnoindustrysummit.com/usa

10-11 September 2013Polandwww.mvnoindustrysummit.com/cee

Only $599 for MVNOs! · ASIA 20 13 • Discover the advantages of cross-border alliances before...

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