Ok, my business is online. Now what?

Presentation by:

David Abramsonmakeyourselfvisible.com

How you feel when you have a new website

How some website owners feel a month later

No worries!

Keep things simple. Do the right things. Don't stress. Get back to being a

business owner

Why is it important to make your business visible online?

People will research you online to:

Find out more about what you do See what customers are saying about you Decide whether they want to be your

customer or work with you

The Philosoraptor asks:

Where do people find you?

Search engines Social media Business listings Your neighborhood – online is important but

it isn't everything!

Choosing the right keywords

Keywords should be things that people are already searching for

Use the Google Keyword Planner to find high-traffic keywords

Do a Google search for “how to optimize for long-tailed keywords”

Breakout Session: 10 mins

3 reasons why people are looking for what you offer.

3 things that make your business unique. 3 reasons why people should work with you

(as opposed to someone else).

Report Back

What did you come up with during the break-out session? Your answers here can help find out what you want to highlight on your website and help turn your site visitors into new and returning customers.

Writing Awesome Content

Shows that you are an expert Helps you rank on search engines Informs your readers Gives you something to share

Writing Optimized Content

Make sure search engines can read what you're writing

The “perfectly” optimized page

Showing up in organic results

Quality, unique content Proper keywords and location information Links to your site from relevant sites Social sharing

Google AdWords

Paid listings in search results...show up instantly Pay per click to your website Can allow you to generate business quickly Caution: Can be a money drain if not well-

managed. Check out Perry Marshall's book on how to run a

successful campaign Adwords.google.com

Showing up on local search

Keys for showing up on local search

Reviews (Google Places & around the web) Citations (business name & address other

places online) Google Place page signals (category,

description, location) Do a Google search for “how to rank on

local search”

Visitors => Customers

You don't just want people to visit your website, you want them to be real life customers, collaborators, and partners.

Visitors => Customers

Easy-to-find contact info, location info Special offers, coupons, promotions Show your expertise, what your customers say

about you Give a suggested call to action that's easy to

complete ('Call us and mention the website promotion for an additional $10 off your oil change”)

Google Analytics

Where are visitors coming from?What pages are they entering on? Is my e-commerce checkout process breaking down anywhere?

How's my content? Are people staying or leaving after reading?

Answers to these questions and more. A must-have for website owners. 100% free :)

Sign up at google.com/analytics

Online Reputation Management

You should at least have accounts on: Google Places for Business

(google.com/placesforbusiness) Yelp Page

Reputation Management

There is no substitute for good customer service.

Your reputation in the real world will funnel into the online world (and vice versa)

The internet just magnifies your reputation, good or bad.

Reputation Management

Encourage satisfied customers to write a review on your Google Places or Yelp listing

Read review policies of Google and Yelp! Don't offer monetary or product incentive

Important Tools for you

Google Search (most questions have good answers on page 1)

Other business owners – build a mutual support network

Marketing and website professionals (research just as your customers do before hiring – ask for work samples)

Google Analytics and Webmaster tools

Takeaways

Don't spend your whole day online...keep the focus on your business

Unique, high quality content that can be read by humans and search engines is key

Online is important, but nothing is as important as a happy customer

Thanks for coming and participating!

Feel free to send me an email at david(at)makeyourselfvisible(dot)com if you have any questions about this presentation or are interested in working together on a project

Thank you Grow Your Business Online West Sacramento for

having me!