Online Video For Business: Strut Your Stuff

Online Video: Strut Your Stuff!Roxanne Darling

photo by Shane Robinson

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Use the Tag: #nextlevelhi

Follow: @roxannedarling @hawaiiconventio

Presentation & Links: barefeetstudios.com

Email Me: [email protected]

online video with @roxannedarling

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Companies using social media make more money.

Profits Matter


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-15

-10

-5

0

5

10

15

20

Top 100 Brands Engagement Study

Source: Altimeter, July 2009

-6%+5%

+10%

-11%

-2% -4% +4%

+18%

Wallflowers Selectives Butterflies Mavens

Revenue Growth (%) Net Margin Growth (%)


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fastest growing sectormost positive brand response

most emotional message

Why Video?


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0

7.5

15

22.5

30

7 812

1518

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2004 2004 2006 2007 2008 2009

% Watched Internet Video in Last WeekApproximately

69 Million


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0 300 600 900 1200

734

1017

2008

2009

Growth of Video Advertising

Source: Interactive Advertising Bureau+37%

Internet Ad Spending in $ Millions


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Many Choicesonline video with @roxannedarling

Live Stream: Computer or PhoneWeb Cam ConversationsScreencasts & Slideshows

Episodic Internet TVSponsor Internet Video

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FastEasy

Mobile

Go Live


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chris.pirillo.com


360 viewers and

he's not home!

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qik.com/roxVideo Clip at barefeetstudios.com

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qik.com/peterliu4712

White House Live Stream


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FastEasy

Convenient

Web Cam


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Gary Vaynerchuck Why wait?


Video Clip at barefeetstudios.com

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educationalno video camera required

ScreencastsSlideshows


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screencastsonline.com


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@equalman Social Media Revolution


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not that easybut you can play in the big leagues!

Internet TV


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David Jones, Blogger vs. $4B Microchip



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Johnson & Johnson


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BeachWalks.tv on USS Nimitz



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easy entrylearn as you go

get a built-in audiencesuper-powered SEO

Sponsor Video


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Todd Cochrane • Blubrry.com

Photo by Hawaiion Flickr


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71% Website Conversion


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Brand Positive

0%

35%

70%

3164

5Less Same More Live Here

“Since watching BeachWalks.tv, do you have more or less desire to visit Hawaii?”


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automatedmassive

Distribution


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Icons by Paul Robert Lloyd

OP Blogsonline video with @roxannedarling

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Strut = ShareJust do your thing. Share it.

Let technology work for you.

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VersatileUseful

AffordableEngaging

Online Video:

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Education & EntertainmentMarketing & PR

Customer ServiceHR & Recruiting

Change the World

Use Online Video for:

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Come Join with MeLife comes swiftly at you suddenly

Takes you by surpriseUnexpected feels so hectic

No time to decideLeave your conflict

Leave your strifeBring an open mind

Try your luck & roll the diceWin more than a grand prize...

Shanghai Preservation Project


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www.BareFeetStudios.comwww.BeachWalks.tv

www.KnowHowCafe.com

Roxanne Darling@roxannedarling

Come and Join Us!

photo by Joe Phillipson

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Online Video For Business: Strut Your Stuff

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