Online Video: Extend the Reach of Your Brand and Ultimately Grow Your Business
28
Ronan Keane Social Media Marketing Manager, XO Communications @ronankeane Online Video: How to Extend Your Brand and Ultimately Grow Your Business. Presentation to Future of Marketing , LinkedIn group at Fogo de Chao, Washington, DC. Thursday, November 10 2011
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Transcript of Online Video: Extend the Reach of Your Brand and Ultimately Grow Your Business
Ronan Keane
Social Media Marketing Manager XO Communications
ronankeane
Online Video How to Extend
Your Brand and Ultimately
Grow Your Business
Presentation to Future of Marketing LinkedIn
group at Fogo de Chao Washington DC
Thursday November 10 2011
VideoYouTube Stats
bull YouTube is second biggest search engine
bull 65 of C-suite executives visit vendor‟s website after watching their video ndash Forbes
bull Average person spends 15 minutes per day on YouTube
bull Auto-share tweet results in 7 new YouTube sessions
bull ldquoNigaHigardquo has the most subscribers ndash 2159651
Source Website Monitoring
ldquoPushrdquo vs ldquoPullrdquo Marketing
Get Found Get Found
Publish
Promote
Optimize
Convert
Test
Target
Nurture
PROCESS
Get Found
Content Mgmt
Blogging
Social Media
SEO
Analytics
Convert
Offers CTAs
Landing Pages
Lead Intelligence
Lead Mgmt
Analytics
Convert
TOOLS
Content Marketing
Publish
Optimize
Promote
Analyze
Online Video Marketing
Publish
Online Video Marketing
Online Video Marketing
Publish
Informative
bull Interviews
bull Webinars
bull Demos
Entertaining
bull Comedy
bull Music Video
bull Drama
Online Video Marketing
Video Content Tradeoff
Video Content Tips
Short is sweet
Focus on first 10 seconds
Camera shy Try screen recording
Be yourself outline not script
Live videos require no editing
Iterate
Online Video Marketing
Attention Declines Quickly
Online Video Marketing
bull Shorter almost always
better
bull Command attention at start
bull Fast pace keeps attention
Data from EyeView Digital
(wwwEyeViewDigitalcom)
Avoid These for Video
bull Backlight or window backgrounds
bull Expensive camera
bull Tile floors or empty rooms (echo)
bull Expensive editing software
Video Format Shortcuts
bull Record and edit video in any format bull Use what works with your camera amp software
bull Upload to video sharing sites bull YouTube Bliptv Vimeo Viddler Metacafehellip
bull They convert the file for you bull They all use flash as their format
bull Embed from video sharing sites
bull Just cut and paste the javascript code ndash easy
Publish Easily
Embed inhellip
Blogs
Websites
Landing pages
Emails
Newsletters
Intranets
Prompt CTAs
Subscribe to XOrsquos channel
[Like this video] [Add to Favorites] [Share]
Link to
bdquoSubscribe‟
function
Publish
Optimize
Promote
Analyze
Online Video Marketing
Search (SEO)
bull Descriptive
bull Straightforward
bull Relevant keywords
SocialViral
bull Enticing
bull Fun
bull Mysterious
Online Video Marketing
Video Optimization Tradeoff
Online Video Marketing
Search Focused
bull 627 views
bull ldquoEnterprise SIPrdquo ndash 2nd position page 1 Google
bull Top result on YouTube
bull Embedded on other sites + Polycom FB fan page
Online Video Marketing
Social Focused
bull 2500 views
bull Shared on Facebook
Twitter and LinkedIn
bull Not optimized for
search
bull Embedded
XO customer Kawasaki
Online Video Marketing
SEO For YouTube
bull Title and description
bull Tags
bull Popularityviews
bull Inbound linksembeds
bull ldquoLikerdquo and comments
Online Video Marketing
SEO For YouTube
Title
Description
Tags
Publish
Optimize
Promote
Analyze
Online Video Marketing
Promote
XO customer Kawasaki
Promote
Status updates on
Wall updates on Facebook
Tweets (couple of times)
Ask employees
Your LinkedIn group
Stumbleupon
Bookmark sites (Digg)
bitly for tracking
bdquoShare‟ button
ldquoWatching this cool video
about how XO helped
Kawasakihelliprdquo
Publish
Optimize
Promote
Analyze
Online Video Marketing
YouTube Insights
Where did views come from
YouTube Insights
Who is watching my video
YouTube Insights
What is engaging about my video
Ronan Keane
Social Media Marketing Manager XO Communications
ronankeane
Thank you
ronankeane
VideoYouTube Stats
bull YouTube is second biggest search engine
bull 65 of C-suite executives visit vendor‟s website after watching their video ndash Forbes
bull Average person spends 15 minutes per day on YouTube
bull Auto-share tweet results in 7 new YouTube sessions
bull ldquoNigaHigardquo has the most subscribers ndash 2159651
Source Website Monitoring
ldquoPushrdquo vs ldquoPullrdquo Marketing
Get Found Get Found
Publish
Promote
Optimize
Convert
Test
Target
Nurture
PROCESS
Get Found
Content Mgmt
Blogging
Social Media
SEO
Analytics
Convert
Offers CTAs
Landing Pages
Lead Intelligence
Lead Mgmt
Analytics
Convert
TOOLS
Content Marketing
Publish
Optimize
Promote
Analyze
Online Video Marketing
Publish
Online Video Marketing
Online Video Marketing
Publish
Informative
bull Interviews
bull Webinars
bull Demos
Entertaining
bull Comedy
bull Music Video
bull Drama
Online Video Marketing
Video Content Tradeoff
Video Content Tips
Short is sweet
Focus on first 10 seconds
Camera shy Try screen recording
Be yourself outline not script
Live videos require no editing
Iterate
Online Video Marketing
Attention Declines Quickly
Online Video Marketing
bull Shorter almost always
better
bull Command attention at start
bull Fast pace keeps attention
Data from EyeView Digital
(wwwEyeViewDigitalcom)
Avoid These for Video
bull Backlight or window backgrounds
bull Expensive camera
bull Tile floors or empty rooms (echo)
bull Expensive editing software
Video Format Shortcuts
bull Record and edit video in any format bull Use what works with your camera amp software
bull Upload to video sharing sites bull YouTube Bliptv Vimeo Viddler Metacafehellip
bull They convert the file for you bull They all use flash as their format
bull Embed from video sharing sites
bull Just cut and paste the javascript code ndash easy
Publish Easily
Embed inhellip
Blogs
Websites
Landing pages
Emails
Newsletters
Intranets
Prompt CTAs
Subscribe to XOrsquos channel
[Like this video] [Add to Favorites] [Share]
Link to
bdquoSubscribe‟
function
Publish
Optimize
Promote
Analyze
Online Video Marketing
Search (SEO)
bull Descriptive
bull Straightforward
bull Relevant keywords
SocialViral
bull Enticing
bull Fun
bull Mysterious
Online Video Marketing
Video Optimization Tradeoff
Online Video Marketing
Search Focused
bull 627 views
bull ldquoEnterprise SIPrdquo ndash 2nd position page 1 Google
bull Top result on YouTube
bull Embedded on other sites + Polycom FB fan page
Online Video Marketing
Social Focused
bull 2500 views
bull Shared on Facebook
Twitter and LinkedIn
bull Not optimized for
search
bull Embedded
XO customer Kawasaki
Online Video Marketing
SEO For YouTube
bull Title and description
bull Tags
bull Popularityviews
bull Inbound linksembeds
bull ldquoLikerdquo and comments
Online Video Marketing
SEO For YouTube
Title
Description
Tags
Publish
Optimize
Promote
Analyze
Online Video Marketing
Promote
XO customer Kawasaki
Promote
Status updates on
Wall updates on Facebook
Tweets (couple of times)
Ask employees
Your LinkedIn group
Stumbleupon
Bookmark sites (Digg)
bitly for tracking
bdquoShare‟ button
ldquoWatching this cool video
about how XO helped
Kawasakihelliprdquo
Publish
Optimize
Promote
Analyze
Online Video Marketing
YouTube Insights
Where did views come from
YouTube Insights
Who is watching my video
YouTube Insights
What is engaging about my video
Ronan Keane
Social Media Marketing Manager XO Communications
ronankeane
Thank you
ronankeane
ldquoPushrdquo vs ldquoPullrdquo Marketing
Get Found Get Found
Publish
Promote
Optimize
Convert
Test
Target
Nurture
PROCESS
Get Found
Content Mgmt
Blogging
Social Media
SEO
Analytics
Convert
Offers CTAs
Landing Pages
Lead Intelligence
Lead Mgmt
Analytics
Convert
TOOLS
Content Marketing
Publish
Optimize
Promote
Analyze
Online Video Marketing
Publish
Online Video Marketing
Online Video Marketing
Publish
Informative
bull Interviews
bull Webinars
bull Demos
Entertaining
bull Comedy
bull Music Video
bull Drama
Online Video Marketing
Video Content Tradeoff
Video Content Tips
Short is sweet
Focus on first 10 seconds
Camera shy Try screen recording
Be yourself outline not script
Live videos require no editing
Iterate
Online Video Marketing
Attention Declines Quickly
Online Video Marketing
bull Shorter almost always
better
bull Command attention at start
bull Fast pace keeps attention
Data from EyeView Digital
(wwwEyeViewDigitalcom)
Avoid These for Video
bull Backlight or window backgrounds
bull Expensive camera
bull Tile floors or empty rooms (echo)
bull Expensive editing software
Video Format Shortcuts
bull Record and edit video in any format bull Use what works with your camera amp software
bull Upload to video sharing sites bull YouTube Bliptv Vimeo Viddler Metacafehellip
bull They convert the file for you bull They all use flash as their format
bull Embed from video sharing sites
bull Just cut and paste the javascript code ndash easy
Publish Easily
Embed inhellip
Blogs
Websites
Landing pages
Emails
Newsletters
Intranets
Prompt CTAs
Subscribe to XOrsquos channel
[Like this video] [Add to Favorites] [Share]
Link to
bdquoSubscribe‟
function
Publish
Optimize
Promote
Analyze
Online Video Marketing
Search (SEO)
bull Descriptive
bull Straightforward
bull Relevant keywords
SocialViral
bull Enticing
bull Fun
bull Mysterious
Online Video Marketing
Video Optimization Tradeoff
Online Video Marketing
Search Focused
bull 627 views
bull ldquoEnterprise SIPrdquo ndash 2nd position page 1 Google
bull Top result on YouTube
bull Embedded on other sites + Polycom FB fan page
Online Video Marketing
Social Focused
bull 2500 views
bull Shared on Facebook
Twitter and LinkedIn
bull Not optimized for
search
bull Embedded
XO customer Kawasaki
Online Video Marketing
SEO For YouTube
bull Title and description
bull Tags
bull Popularityviews
bull Inbound linksembeds
bull ldquoLikerdquo and comments
Online Video Marketing
SEO For YouTube
Title
Description
Tags
Publish
Optimize
Promote
Analyze
Online Video Marketing
Promote
XO customer Kawasaki
Promote
Status updates on
Wall updates on Facebook
Tweets (couple of times)
Ask employees
Your LinkedIn group
Stumbleupon
Bookmark sites (Digg)
bitly for tracking
bdquoShare‟ button
ldquoWatching this cool video
about how XO helped
Kawasakihelliprdquo
Publish
Optimize
Promote
Analyze
Online Video Marketing
YouTube Insights
Where did views come from
YouTube Insights
Who is watching my video
YouTube Insights
What is engaging about my video
Ronan Keane
Social Media Marketing Manager XO Communications
ronankeane
Thank you
ronankeane
Get Found Get Found
Publish
Promote
Optimize
Convert
Test
Target
Nurture
PROCESS
Get Found
Content Mgmt
Blogging
Social Media
SEO
Analytics
Convert
Offers CTAs
Landing Pages
Lead Intelligence
Lead Mgmt
Analytics
Convert
TOOLS
Content Marketing
Publish
Optimize
Promote
Analyze
Online Video Marketing
Publish
Online Video Marketing
Online Video Marketing
Publish
Informative
bull Interviews
bull Webinars
bull Demos
Entertaining
bull Comedy
bull Music Video
bull Drama
Online Video Marketing
Video Content Tradeoff
Video Content Tips
Short is sweet
Focus on first 10 seconds
Camera shy Try screen recording
Be yourself outline not script
Live videos require no editing
Iterate
Online Video Marketing
Attention Declines Quickly
Online Video Marketing
bull Shorter almost always
better
bull Command attention at start
bull Fast pace keeps attention
Data from EyeView Digital
(wwwEyeViewDigitalcom)
Avoid These for Video
bull Backlight or window backgrounds
bull Expensive camera
bull Tile floors or empty rooms (echo)
bull Expensive editing software
Video Format Shortcuts
bull Record and edit video in any format bull Use what works with your camera amp software
bull Upload to video sharing sites bull YouTube Bliptv Vimeo Viddler Metacafehellip
bull They convert the file for you bull They all use flash as their format
bull Embed from video sharing sites
bull Just cut and paste the javascript code ndash easy
Publish Easily
Embed inhellip
Blogs
Websites
Landing pages
Emails
Newsletters
Intranets
Prompt CTAs
Subscribe to XOrsquos channel
[Like this video] [Add to Favorites] [Share]
Link to
bdquoSubscribe‟
function
Publish
Optimize
Promote
Analyze
Online Video Marketing
Search (SEO)
bull Descriptive
bull Straightforward
bull Relevant keywords
SocialViral
bull Enticing
bull Fun
bull Mysterious
Online Video Marketing
Video Optimization Tradeoff
Online Video Marketing
Search Focused
bull 627 views
bull ldquoEnterprise SIPrdquo ndash 2nd position page 1 Google
bull Top result on YouTube
bull Embedded on other sites + Polycom FB fan page
Online Video Marketing
Social Focused
bull 2500 views
bull Shared on Facebook
Twitter and LinkedIn
bull Not optimized for
search
bull Embedded
XO customer Kawasaki
Online Video Marketing
SEO For YouTube
bull Title and description
bull Tags
bull Popularityviews
bull Inbound linksembeds
bull ldquoLikerdquo and comments
Online Video Marketing
SEO For YouTube
Title
Description
Tags
Publish
Optimize
Promote
Analyze
Online Video Marketing
Promote
XO customer Kawasaki
Promote
Status updates on
Wall updates on Facebook
Tweets (couple of times)
Ask employees
Your LinkedIn group
Stumbleupon
Bookmark sites (Digg)
bitly for tracking
bdquoShare‟ button
ldquoWatching this cool video
about how XO helped
Kawasakihelliprdquo
Publish
Optimize
Promote
Analyze
Online Video Marketing
YouTube Insights
Where did views come from
YouTube Insights
Who is watching my video
YouTube Insights
What is engaging about my video
Ronan Keane
Social Media Marketing Manager XO Communications
ronankeane
Thank you
ronankeane
Publish
Optimize
Promote
Analyze
Online Video Marketing
Publish
Online Video Marketing
Online Video Marketing
Publish
Informative
bull Interviews
bull Webinars
bull Demos
Entertaining
bull Comedy
bull Music Video
bull Drama
Online Video Marketing
Video Content Tradeoff
Video Content Tips
Short is sweet
Focus on first 10 seconds
Camera shy Try screen recording
Be yourself outline not script
Live videos require no editing
Iterate
Online Video Marketing
Attention Declines Quickly
Online Video Marketing
bull Shorter almost always
better
bull Command attention at start
bull Fast pace keeps attention
Data from EyeView Digital
(wwwEyeViewDigitalcom)
Avoid These for Video
bull Backlight or window backgrounds
bull Expensive camera
bull Tile floors or empty rooms (echo)
bull Expensive editing software
Video Format Shortcuts
bull Record and edit video in any format bull Use what works with your camera amp software
bull Upload to video sharing sites bull YouTube Bliptv Vimeo Viddler Metacafehellip
bull They convert the file for you bull They all use flash as their format
bull Embed from video sharing sites
bull Just cut and paste the javascript code ndash easy
Publish Easily
Embed inhellip
Blogs
Websites
Landing pages
Emails
Newsletters
Intranets
Prompt CTAs
Subscribe to XOrsquos channel
[Like this video] [Add to Favorites] [Share]
Link to
bdquoSubscribe‟
function
Publish
Optimize
Promote
Analyze
Online Video Marketing
Search (SEO)
bull Descriptive
bull Straightforward
bull Relevant keywords
SocialViral
bull Enticing
bull Fun
bull Mysterious
Online Video Marketing
Video Optimization Tradeoff
Online Video Marketing
Search Focused
bull 627 views
bull ldquoEnterprise SIPrdquo ndash 2nd position page 1 Google
bull Top result on YouTube
bull Embedded on other sites + Polycom FB fan page
Online Video Marketing
Social Focused
bull 2500 views
bull Shared on Facebook
Twitter and LinkedIn
bull Not optimized for
search
bull Embedded
XO customer Kawasaki
Online Video Marketing
SEO For YouTube
bull Title and description
bull Tags
bull Popularityviews
bull Inbound linksembeds
bull ldquoLikerdquo and comments
Online Video Marketing
SEO For YouTube
Title
Description
Tags
Publish
Optimize
Promote
Analyze
Online Video Marketing
Promote
XO customer Kawasaki
Promote
Status updates on
Wall updates on Facebook
Tweets (couple of times)
Ask employees
Your LinkedIn group
Stumbleupon
Bookmark sites (Digg)
bitly for tracking
bdquoShare‟ button
ldquoWatching this cool video
about how XO helped
Kawasakihelliprdquo
Publish
Optimize
Promote
Analyze
Online Video Marketing
YouTube Insights
Where did views come from
YouTube Insights
Who is watching my video
YouTube Insights
What is engaging about my video
Ronan Keane
Social Media Marketing Manager XO Communications
ronankeane
Thank you
ronankeane
Publish
Online Video Marketing
Online Video Marketing
Publish
Informative
bull Interviews
bull Webinars
bull Demos
Entertaining
bull Comedy
bull Music Video
bull Drama
Online Video Marketing
Video Content Tradeoff
Video Content Tips
Short is sweet
Focus on first 10 seconds
Camera shy Try screen recording
Be yourself outline not script
Live videos require no editing
Iterate
Online Video Marketing
Attention Declines Quickly
Online Video Marketing
bull Shorter almost always
better
bull Command attention at start
bull Fast pace keeps attention
Data from EyeView Digital
(wwwEyeViewDigitalcom)
Avoid These for Video
bull Backlight or window backgrounds
bull Expensive camera
bull Tile floors or empty rooms (echo)
bull Expensive editing software
Video Format Shortcuts
bull Record and edit video in any format bull Use what works with your camera amp software
bull Upload to video sharing sites bull YouTube Bliptv Vimeo Viddler Metacafehellip
bull They convert the file for you bull They all use flash as their format
bull Embed from video sharing sites
bull Just cut and paste the javascript code ndash easy
Publish Easily
Embed inhellip
Blogs
Websites
Landing pages
Emails
Newsletters
Intranets
Prompt CTAs
Subscribe to XOrsquos channel
[Like this video] [Add to Favorites] [Share]
Link to
bdquoSubscribe‟
function
Publish
Optimize
Promote
Analyze
Online Video Marketing
Search (SEO)
bull Descriptive
bull Straightforward
bull Relevant keywords
SocialViral
bull Enticing
bull Fun
bull Mysterious
Online Video Marketing
Video Optimization Tradeoff
Online Video Marketing
Search Focused
bull 627 views
bull ldquoEnterprise SIPrdquo ndash 2nd position page 1 Google
bull Top result on YouTube
bull Embedded on other sites + Polycom FB fan page
Online Video Marketing
Social Focused
bull 2500 views
bull Shared on Facebook
Twitter and LinkedIn
bull Not optimized for
search
bull Embedded
XO customer Kawasaki
Online Video Marketing
SEO For YouTube
bull Title and description
bull Tags
bull Popularityviews
bull Inbound linksembeds
bull ldquoLikerdquo and comments
Online Video Marketing
SEO For YouTube
Title
Description
Tags
Publish
Optimize
Promote
Analyze
Online Video Marketing
Promote
XO customer Kawasaki
Promote
Status updates on
Wall updates on Facebook
Tweets (couple of times)
Ask employees
Your LinkedIn group
Stumbleupon
Bookmark sites (Digg)
bitly for tracking
bdquoShare‟ button
ldquoWatching this cool video
about how XO helped
Kawasakihelliprdquo
Publish
Optimize
Promote
Analyze
Online Video Marketing
YouTube Insights
Where did views come from
YouTube Insights
Who is watching my video
YouTube Insights
What is engaging about my video
Ronan Keane
Social Media Marketing Manager XO Communications
ronankeane
Thank you
ronankeane
Online Video Marketing
Publish
Informative
bull Interviews
bull Webinars
bull Demos
Entertaining
bull Comedy
bull Music Video
bull Drama
Online Video Marketing
Video Content Tradeoff
Video Content Tips
Short is sweet
Focus on first 10 seconds
Camera shy Try screen recording
Be yourself outline not script
Live videos require no editing
Iterate
Online Video Marketing
Attention Declines Quickly
Online Video Marketing
bull Shorter almost always
better
bull Command attention at start
bull Fast pace keeps attention
Data from EyeView Digital
(wwwEyeViewDigitalcom)
Avoid These for Video
bull Backlight or window backgrounds
bull Expensive camera
bull Tile floors or empty rooms (echo)
bull Expensive editing software
Video Format Shortcuts
bull Record and edit video in any format bull Use what works with your camera amp software
bull Upload to video sharing sites bull YouTube Bliptv Vimeo Viddler Metacafehellip
bull They convert the file for you bull They all use flash as their format
bull Embed from video sharing sites
bull Just cut and paste the javascript code ndash easy
Publish Easily
Embed inhellip
Blogs
Websites
Landing pages
Emails
Newsletters
Intranets
Prompt CTAs
Subscribe to XOrsquos channel
[Like this video] [Add to Favorites] [Share]
Link to
bdquoSubscribe‟
function
Publish
Optimize
Promote
Analyze
Online Video Marketing
Search (SEO)
bull Descriptive
bull Straightforward
bull Relevant keywords
SocialViral
bull Enticing
bull Fun
bull Mysterious
Online Video Marketing
Video Optimization Tradeoff
Online Video Marketing
Search Focused
bull 627 views
bull ldquoEnterprise SIPrdquo ndash 2nd position page 1 Google
bull Top result on YouTube
bull Embedded on other sites + Polycom FB fan page
Online Video Marketing
Social Focused
bull 2500 views
bull Shared on Facebook
Twitter and LinkedIn
bull Not optimized for
search
bull Embedded
XO customer Kawasaki
Online Video Marketing
SEO For YouTube
bull Title and description
bull Tags
bull Popularityviews
bull Inbound linksembeds
bull ldquoLikerdquo and comments
Online Video Marketing
SEO For YouTube
Title
Description
Tags
Publish
Optimize
Promote
Analyze
Online Video Marketing
Promote
XO customer Kawasaki
Promote
Status updates on
Wall updates on Facebook
Tweets (couple of times)
Ask employees
Your LinkedIn group
Stumbleupon
Bookmark sites (Digg)
bitly for tracking
bdquoShare‟ button
ldquoWatching this cool video
about how XO helped
Kawasakihelliprdquo
Publish
Optimize
Promote
Analyze
Online Video Marketing
YouTube Insights
Where did views come from
YouTube Insights
Who is watching my video
YouTube Insights
What is engaging about my video
Ronan Keane
Social Media Marketing Manager XO Communications
ronankeane
Thank you
ronankeane
Informative
bull Interviews
bull Webinars
bull Demos
Entertaining
bull Comedy
bull Music Video
bull Drama
Online Video Marketing
Video Content Tradeoff
Video Content Tips
Short is sweet
Focus on first 10 seconds
Camera shy Try screen recording
Be yourself outline not script
Live videos require no editing
Iterate
Online Video Marketing
Attention Declines Quickly
Online Video Marketing
bull Shorter almost always
better
bull Command attention at start
bull Fast pace keeps attention
Data from EyeView Digital
(wwwEyeViewDigitalcom)
Avoid These for Video
bull Backlight or window backgrounds
bull Expensive camera
bull Tile floors or empty rooms (echo)
bull Expensive editing software
Video Format Shortcuts
bull Record and edit video in any format bull Use what works with your camera amp software
bull Upload to video sharing sites bull YouTube Bliptv Vimeo Viddler Metacafehellip
bull They convert the file for you bull They all use flash as their format
bull Embed from video sharing sites
bull Just cut and paste the javascript code ndash easy
Publish Easily
Embed inhellip
Blogs
Websites
Landing pages
Emails
Newsletters
Intranets
Prompt CTAs
Subscribe to XOrsquos channel
[Like this video] [Add to Favorites] [Share]
Link to
bdquoSubscribe‟
function
Publish
Optimize
Promote
Analyze
Online Video Marketing
Search (SEO)
bull Descriptive
bull Straightforward
bull Relevant keywords
SocialViral
bull Enticing
bull Fun
bull Mysterious
Online Video Marketing
Video Optimization Tradeoff
Online Video Marketing
Search Focused
bull 627 views
bull ldquoEnterprise SIPrdquo ndash 2nd position page 1 Google
bull Top result on YouTube
bull Embedded on other sites + Polycom FB fan page
Online Video Marketing
Social Focused
bull 2500 views
bull Shared on Facebook
Twitter and LinkedIn
bull Not optimized for
search
bull Embedded
XO customer Kawasaki
Online Video Marketing
SEO For YouTube
bull Title and description
bull Tags
bull Popularityviews
bull Inbound linksembeds
bull ldquoLikerdquo and comments
Online Video Marketing
SEO For YouTube
Title
Description
Tags
Publish
Optimize
Promote
Analyze
Online Video Marketing
Promote
XO customer Kawasaki
Promote
Status updates on
Wall updates on Facebook
Tweets (couple of times)
Ask employees
Your LinkedIn group
Stumbleupon
Bookmark sites (Digg)
bitly for tracking
bdquoShare‟ button
ldquoWatching this cool video
about how XO helped
Kawasakihelliprdquo
Publish
Optimize
Promote
Analyze
Online Video Marketing
YouTube Insights
Where did views come from
YouTube Insights
Who is watching my video
YouTube Insights
What is engaging about my video
Ronan Keane
Social Media Marketing Manager XO Communications
ronankeane
Thank you
ronankeane
Video Content Tips
Short is sweet
Focus on first 10 seconds
Camera shy Try screen recording
Be yourself outline not script
Live videos require no editing
Iterate
Online Video Marketing
Attention Declines Quickly
Online Video Marketing
bull Shorter almost always
better
bull Command attention at start
bull Fast pace keeps attention
Data from EyeView Digital
(wwwEyeViewDigitalcom)
Avoid These for Video
bull Backlight or window backgrounds
bull Expensive camera
bull Tile floors or empty rooms (echo)
bull Expensive editing software
Video Format Shortcuts
bull Record and edit video in any format bull Use what works with your camera amp software
bull Upload to video sharing sites bull YouTube Bliptv Vimeo Viddler Metacafehellip
bull They convert the file for you bull They all use flash as their format
bull Embed from video sharing sites
bull Just cut and paste the javascript code ndash easy
Publish Easily
Embed inhellip
Blogs
Websites
Landing pages
Emails
Newsletters
Intranets
Prompt CTAs
Subscribe to XOrsquos channel
[Like this video] [Add to Favorites] [Share]
Link to
bdquoSubscribe‟
function
Publish
Optimize
Promote
Analyze
Online Video Marketing
Search (SEO)
bull Descriptive
bull Straightforward
bull Relevant keywords
SocialViral
bull Enticing
bull Fun
bull Mysterious
Online Video Marketing
Video Optimization Tradeoff
Online Video Marketing
Search Focused
bull 627 views
bull ldquoEnterprise SIPrdquo ndash 2nd position page 1 Google
bull Top result on YouTube
bull Embedded on other sites + Polycom FB fan page
Online Video Marketing
Social Focused
bull 2500 views
bull Shared on Facebook
Twitter and LinkedIn
bull Not optimized for
search
bull Embedded
XO customer Kawasaki
Online Video Marketing
SEO For YouTube
bull Title and description
bull Tags
bull Popularityviews
bull Inbound linksembeds
bull ldquoLikerdquo and comments
Online Video Marketing
SEO For YouTube
Title
Description
Tags
Publish
Optimize
Promote
Analyze
Online Video Marketing
Promote
XO customer Kawasaki
Promote
Status updates on
Wall updates on Facebook
Tweets (couple of times)
Ask employees
Your LinkedIn group
Stumbleupon
Bookmark sites (Digg)
bitly for tracking
bdquoShare‟ button
ldquoWatching this cool video
about how XO helped
Kawasakihelliprdquo
Publish
Optimize
Promote
Analyze
Online Video Marketing
YouTube Insights
Where did views come from
YouTube Insights
Who is watching my video
YouTube Insights
What is engaging about my video
Ronan Keane
Social Media Marketing Manager XO Communications
ronankeane
Thank you
ronankeane
Attention Declines Quickly
Online Video Marketing
bull Shorter almost always
better
bull Command attention at start
bull Fast pace keeps attention
Data from EyeView Digital
(wwwEyeViewDigitalcom)
Avoid These for Video
bull Backlight or window backgrounds
bull Expensive camera
bull Tile floors or empty rooms (echo)
bull Expensive editing software
Video Format Shortcuts
bull Record and edit video in any format bull Use what works with your camera amp software
bull Upload to video sharing sites bull YouTube Bliptv Vimeo Viddler Metacafehellip
bull They convert the file for you bull They all use flash as their format
bull Embed from video sharing sites
bull Just cut and paste the javascript code ndash easy
Publish Easily
Embed inhellip
Blogs
Websites
Landing pages
Emails
Newsletters
Intranets
Prompt CTAs
Subscribe to XOrsquos channel
[Like this video] [Add to Favorites] [Share]
Link to
bdquoSubscribe‟
function
Publish
Optimize
Promote
Analyze
Online Video Marketing
Search (SEO)
bull Descriptive
bull Straightforward
bull Relevant keywords
SocialViral
bull Enticing
bull Fun
bull Mysterious
Online Video Marketing
Video Optimization Tradeoff
Online Video Marketing
Search Focused
bull 627 views
bull ldquoEnterprise SIPrdquo ndash 2nd position page 1 Google
bull Top result on YouTube
bull Embedded on other sites + Polycom FB fan page
Online Video Marketing
Social Focused
bull 2500 views
bull Shared on Facebook
Twitter and LinkedIn
bull Not optimized for
search
bull Embedded
XO customer Kawasaki
Online Video Marketing
SEO For YouTube
bull Title and description
bull Tags
bull Popularityviews
bull Inbound linksembeds
bull ldquoLikerdquo and comments
Online Video Marketing
SEO For YouTube
Title
Description
Tags
Publish
Optimize
Promote
Analyze
Online Video Marketing
Promote
XO customer Kawasaki
Promote
Status updates on
Wall updates on Facebook
Tweets (couple of times)
Ask employees
Your LinkedIn group
Stumbleupon
Bookmark sites (Digg)
bitly for tracking
bdquoShare‟ button
ldquoWatching this cool video
about how XO helped
Kawasakihelliprdquo
Publish
Optimize
Promote
Analyze
Online Video Marketing
YouTube Insights
Where did views come from
YouTube Insights
Who is watching my video
YouTube Insights
What is engaging about my video
Ronan Keane
Social Media Marketing Manager XO Communications
ronankeane
Thank you
ronankeane
Avoid These for Video
bull Backlight or window backgrounds
bull Expensive camera
bull Tile floors or empty rooms (echo)
bull Expensive editing software
Video Format Shortcuts
bull Record and edit video in any format bull Use what works with your camera amp software
bull Upload to video sharing sites bull YouTube Bliptv Vimeo Viddler Metacafehellip
bull They convert the file for you bull They all use flash as their format
bull Embed from video sharing sites
bull Just cut and paste the javascript code ndash easy
Publish Easily
Embed inhellip
Blogs
Websites
Landing pages
Emails
Newsletters
Intranets
Prompt CTAs
Subscribe to XOrsquos channel
[Like this video] [Add to Favorites] [Share]
Link to
bdquoSubscribe‟
function
Publish
Optimize
Promote
Analyze
Online Video Marketing
Search (SEO)
bull Descriptive
bull Straightforward
bull Relevant keywords
SocialViral
bull Enticing
bull Fun
bull Mysterious
Online Video Marketing
Video Optimization Tradeoff
Online Video Marketing
Search Focused
bull 627 views
bull ldquoEnterprise SIPrdquo ndash 2nd position page 1 Google
bull Top result on YouTube
bull Embedded on other sites + Polycom FB fan page
Online Video Marketing
Social Focused
bull 2500 views
bull Shared on Facebook
Twitter and LinkedIn
bull Not optimized for
search
bull Embedded
XO customer Kawasaki
Online Video Marketing
SEO For YouTube
bull Title and description
bull Tags
bull Popularityviews
bull Inbound linksembeds
bull ldquoLikerdquo and comments
Online Video Marketing
SEO For YouTube
Title
Description
Tags
Publish
Optimize
Promote
Analyze
Online Video Marketing
Promote
XO customer Kawasaki
Promote
Status updates on
Wall updates on Facebook
Tweets (couple of times)
Ask employees
Your LinkedIn group
Stumbleupon
Bookmark sites (Digg)
bitly for tracking
bdquoShare‟ button
ldquoWatching this cool video
about how XO helped
Kawasakihelliprdquo
Publish
Optimize
Promote
Analyze
Online Video Marketing
YouTube Insights
Where did views come from
YouTube Insights
Who is watching my video
YouTube Insights
What is engaging about my video
Ronan Keane
Social Media Marketing Manager XO Communications
ronankeane
Thank you
ronankeane
Video Format Shortcuts
bull Record and edit video in any format bull Use what works with your camera amp software
bull Upload to video sharing sites bull YouTube Bliptv Vimeo Viddler Metacafehellip
bull They convert the file for you bull They all use flash as their format
bull Embed from video sharing sites
bull Just cut and paste the javascript code ndash easy
Publish Easily
Embed inhellip
Blogs
Websites
Landing pages
Emails
Newsletters
Intranets
Prompt CTAs
Subscribe to XOrsquos channel
[Like this video] [Add to Favorites] [Share]
Link to
bdquoSubscribe‟
function
Publish
Optimize
Promote
Analyze
Online Video Marketing
Search (SEO)
bull Descriptive
bull Straightforward
bull Relevant keywords
SocialViral
bull Enticing
bull Fun
bull Mysterious
Online Video Marketing
Video Optimization Tradeoff
Online Video Marketing
Search Focused
bull 627 views
bull ldquoEnterprise SIPrdquo ndash 2nd position page 1 Google
bull Top result on YouTube
bull Embedded on other sites + Polycom FB fan page
Online Video Marketing
Social Focused
bull 2500 views
bull Shared on Facebook
Twitter and LinkedIn
bull Not optimized for
search
bull Embedded
XO customer Kawasaki
Online Video Marketing
SEO For YouTube
bull Title and description
bull Tags
bull Popularityviews
bull Inbound linksembeds
bull ldquoLikerdquo and comments
Online Video Marketing
SEO For YouTube
Title
Description
Tags
Publish
Optimize
Promote
Analyze
Online Video Marketing
Promote
XO customer Kawasaki
Promote
Status updates on
Wall updates on Facebook
Tweets (couple of times)
Ask employees
Your LinkedIn group
Stumbleupon
Bookmark sites (Digg)
bitly for tracking
bdquoShare‟ button
ldquoWatching this cool video
about how XO helped
Kawasakihelliprdquo
Publish
Optimize
Promote
Analyze
Online Video Marketing
YouTube Insights
Where did views come from
YouTube Insights
Who is watching my video
YouTube Insights
What is engaging about my video
Ronan Keane
Social Media Marketing Manager XO Communications
ronankeane
Thank you
ronankeane
Publish Easily
Embed inhellip
Blogs
Websites
Landing pages
Emails
Newsletters
Intranets
Prompt CTAs
Subscribe to XOrsquos channel
[Like this video] [Add to Favorites] [Share]
Link to
bdquoSubscribe‟
function
Publish
Optimize
Promote
Analyze
Online Video Marketing
Search (SEO)
bull Descriptive
bull Straightforward
bull Relevant keywords
SocialViral
bull Enticing
bull Fun
bull Mysterious
Online Video Marketing
Video Optimization Tradeoff
Online Video Marketing
Search Focused
bull 627 views
bull ldquoEnterprise SIPrdquo ndash 2nd position page 1 Google
bull Top result on YouTube
bull Embedded on other sites + Polycom FB fan page
Online Video Marketing
Social Focused
bull 2500 views
bull Shared on Facebook
Twitter and LinkedIn
bull Not optimized for
search
bull Embedded
XO customer Kawasaki
Online Video Marketing
SEO For YouTube
bull Title and description
bull Tags
bull Popularityviews
bull Inbound linksembeds
bull ldquoLikerdquo and comments
Online Video Marketing
SEO For YouTube
Title
Description
Tags
Publish
Optimize
Promote
Analyze
Online Video Marketing
Promote
XO customer Kawasaki
Promote
Status updates on
Wall updates on Facebook
Tweets (couple of times)
Ask employees
Your LinkedIn group
Stumbleupon
Bookmark sites (Digg)
bitly for tracking
bdquoShare‟ button
ldquoWatching this cool video
about how XO helped
Kawasakihelliprdquo
Publish
Optimize
Promote
Analyze
Online Video Marketing
YouTube Insights
Where did views come from
YouTube Insights
Who is watching my video
YouTube Insights
What is engaging about my video
Ronan Keane
Social Media Marketing Manager XO Communications
ronankeane
Thank you
ronankeane
Prompt CTAs
Subscribe to XOrsquos channel
[Like this video] [Add to Favorites] [Share]
Link to
bdquoSubscribe‟
function
Publish
Optimize
Promote
Analyze
Online Video Marketing
Search (SEO)
bull Descriptive
bull Straightforward
bull Relevant keywords
SocialViral
bull Enticing
bull Fun
bull Mysterious
Online Video Marketing
Video Optimization Tradeoff
Online Video Marketing
Search Focused
bull 627 views
bull ldquoEnterprise SIPrdquo ndash 2nd position page 1 Google
bull Top result on YouTube
bull Embedded on other sites + Polycom FB fan page
Online Video Marketing
Social Focused
bull 2500 views
bull Shared on Facebook
Twitter and LinkedIn
bull Not optimized for
search
bull Embedded
XO customer Kawasaki
Online Video Marketing
SEO For YouTube
bull Title and description
bull Tags
bull Popularityviews
bull Inbound linksembeds
bull ldquoLikerdquo and comments
Online Video Marketing
SEO For YouTube
Title
Description
Tags
Publish
Optimize
Promote
Analyze
Online Video Marketing
Promote
XO customer Kawasaki
Promote
Status updates on
Wall updates on Facebook
Tweets (couple of times)
Ask employees
Your LinkedIn group
Stumbleupon
Bookmark sites (Digg)
bitly for tracking
bdquoShare‟ button
ldquoWatching this cool video
about how XO helped
Kawasakihelliprdquo
Publish
Optimize
Promote
Analyze
Online Video Marketing
YouTube Insights
Where did views come from
YouTube Insights
Who is watching my video
YouTube Insights
What is engaging about my video
Ronan Keane
Social Media Marketing Manager XO Communications
ronankeane
Thank you
ronankeane
Publish
Optimize
Promote
Analyze
Online Video Marketing
Search (SEO)
bull Descriptive
bull Straightforward
bull Relevant keywords
SocialViral
bull Enticing
bull Fun
bull Mysterious
Online Video Marketing
Video Optimization Tradeoff
Online Video Marketing
Search Focused
bull 627 views
bull ldquoEnterprise SIPrdquo ndash 2nd position page 1 Google
bull Top result on YouTube
bull Embedded on other sites + Polycom FB fan page
Online Video Marketing
Social Focused
bull 2500 views
bull Shared on Facebook
Twitter and LinkedIn
bull Not optimized for
search
bull Embedded
XO customer Kawasaki
Online Video Marketing
SEO For YouTube
bull Title and description
bull Tags
bull Popularityviews
bull Inbound linksembeds
bull ldquoLikerdquo and comments
Online Video Marketing
SEO For YouTube
Title
Description
Tags
Publish
Optimize
Promote
Analyze
Online Video Marketing
Promote
XO customer Kawasaki
Promote
Status updates on
Wall updates on Facebook
Tweets (couple of times)
Ask employees
Your LinkedIn group
Stumbleupon
Bookmark sites (Digg)
bitly for tracking
bdquoShare‟ button
ldquoWatching this cool video
about how XO helped
Kawasakihelliprdquo
Publish
Optimize
Promote
Analyze
Online Video Marketing
YouTube Insights
Where did views come from
YouTube Insights
Who is watching my video
YouTube Insights
What is engaging about my video
Ronan Keane
Social Media Marketing Manager XO Communications
ronankeane
Thank you
ronankeane
Search (SEO)
bull Descriptive
bull Straightforward
bull Relevant keywords
SocialViral
bull Enticing
bull Fun
bull Mysterious
Online Video Marketing
Video Optimization Tradeoff
Online Video Marketing
Search Focused
bull 627 views
bull ldquoEnterprise SIPrdquo ndash 2nd position page 1 Google
bull Top result on YouTube
bull Embedded on other sites + Polycom FB fan page
Online Video Marketing
Social Focused
bull 2500 views
bull Shared on Facebook
Twitter and LinkedIn
bull Not optimized for
search
bull Embedded
XO customer Kawasaki
Online Video Marketing
SEO For YouTube
bull Title and description
bull Tags
bull Popularityviews
bull Inbound linksembeds
bull ldquoLikerdquo and comments
Online Video Marketing
SEO For YouTube
Title
Description
Tags
Publish
Optimize
Promote
Analyze
Online Video Marketing
Promote
XO customer Kawasaki
Promote
Status updates on
Wall updates on Facebook
Tweets (couple of times)
Ask employees
Your LinkedIn group
Stumbleupon
Bookmark sites (Digg)
bitly for tracking
bdquoShare‟ button
ldquoWatching this cool video
about how XO helped
Kawasakihelliprdquo
Publish
Optimize
Promote
Analyze
Online Video Marketing
YouTube Insights
Where did views come from
YouTube Insights
Who is watching my video
YouTube Insights
What is engaging about my video
Ronan Keane
Social Media Marketing Manager XO Communications
ronankeane
Thank you
ronankeane
Online Video Marketing
Search Focused
bull 627 views
bull ldquoEnterprise SIPrdquo ndash 2nd position page 1 Google
bull Top result on YouTube
bull Embedded on other sites + Polycom FB fan page
Online Video Marketing
Social Focused
bull 2500 views
bull Shared on Facebook
Twitter and LinkedIn
bull Not optimized for
search
bull Embedded
XO customer Kawasaki
Online Video Marketing
SEO For YouTube
bull Title and description
bull Tags
bull Popularityviews
bull Inbound linksembeds
bull ldquoLikerdquo and comments
Online Video Marketing
SEO For YouTube
Title
Description
Tags
Publish
Optimize
Promote
Analyze
Online Video Marketing
Promote
XO customer Kawasaki
Promote
Status updates on
Wall updates on Facebook
Tweets (couple of times)
Ask employees
Your LinkedIn group
Stumbleupon
Bookmark sites (Digg)
bitly for tracking
bdquoShare‟ button
ldquoWatching this cool video
about how XO helped
Kawasakihelliprdquo
Publish
Optimize
Promote
Analyze
Online Video Marketing
YouTube Insights
Where did views come from
YouTube Insights
Who is watching my video
YouTube Insights
What is engaging about my video
Ronan Keane
Social Media Marketing Manager XO Communications
ronankeane
Thank you
ronankeane
Online Video Marketing
Social Focused
bull 2500 views
bull Shared on Facebook
Twitter and LinkedIn
bull Not optimized for
search
bull Embedded
XO customer Kawasaki
Online Video Marketing
SEO For YouTube
bull Title and description
bull Tags
bull Popularityviews
bull Inbound linksembeds
bull ldquoLikerdquo and comments
Online Video Marketing
SEO For YouTube
Title
Description
Tags
Publish
Optimize
Promote
Analyze
Online Video Marketing
Promote
XO customer Kawasaki
Promote
Status updates on
Wall updates on Facebook
Tweets (couple of times)
Ask employees
Your LinkedIn group
Stumbleupon
Bookmark sites (Digg)
bitly for tracking
bdquoShare‟ button
ldquoWatching this cool video
about how XO helped
Kawasakihelliprdquo
Publish
Optimize
Promote
Analyze
Online Video Marketing
YouTube Insights
Where did views come from
YouTube Insights
Who is watching my video
YouTube Insights
What is engaging about my video
Ronan Keane
Social Media Marketing Manager XO Communications
ronankeane
Thank you
ronankeane
Online Video Marketing
SEO For YouTube
bull Title and description
bull Tags
bull Popularityviews
bull Inbound linksembeds
bull ldquoLikerdquo and comments
Online Video Marketing
SEO For YouTube
Title
Description
Tags
Publish
Optimize
Promote
Analyze
Online Video Marketing
Promote
XO customer Kawasaki
Promote
Status updates on
Wall updates on Facebook
Tweets (couple of times)
Ask employees
Your LinkedIn group
Stumbleupon
Bookmark sites (Digg)
bitly for tracking
bdquoShare‟ button
ldquoWatching this cool video
about how XO helped
Kawasakihelliprdquo
Publish
Optimize
Promote
Analyze
Online Video Marketing
YouTube Insights
Where did views come from
YouTube Insights
Who is watching my video
YouTube Insights
What is engaging about my video
Ronan Keane
Social Media Marketing Manager XO Communications
ronankeane
Thank you
ronankeane
Online Video Marketing
SEO For YouTube
Title
Description
Tags
Publish
Optimize
Promote
Analyze
Online Video Marketing
Promote
XO customer Kawasaki
Promote
Status updates on
Wall updates on Facebook
Tweets (couple of times)
Ask employees
Your LinkedIn group
Stumbleupon
Bookmark sites (Digg)
bitly for tracking
bdquoShare‟ button
ldquoWatching this cool video
about how XO helped
Kawasakihelliprdquo
Publish
Optimize
Promote
Analyze
Online Video Marketing
YouTube Insights
Where did views come from
YouTube Insights
Who is watching my video
YouTube Insights
What is engaging about my video
Ronan Keane
Social Media Marketing Manager XO Communications
ronankeane
Thank you
ronankeane
Publish
Optimize
Promote
Analyze
Online Video Marketing
Promote
XO customer Kawasaki
Promote
Status updates on
Wall updates on Facebook
Tweets (couple of times)
Ask employees
Your LinkedIn group
Stumbleupon
Bookmark sites (Digg)
bitly for tracking
bdquoShare‟ button
ldquoWatching this cool video
about how XO helped
Kawasakihelliprdquo
Publish
Optimize
Promote
Analyze
Online Video Marketing
YouTube Insights
Where did views come from
YouTube Insights
Who is watching my video
YouTube Insights
What is engaging about my video
Ronan Keane
Social Media Marketing Manager XO Communications
ronankeane
Thank you
ronankeane
Promote
XO customer Kawasaki
Promote
Status updates on
Wall updates on Facebook
Tweets (couple of times)
Ask employees
Your LinkedIn group
Stumbleupon
Bookmark sites (Digg)
bitly for tracking
bdquoShare‟ button
ldquoWatching this cool video
about how XO helped
Kawasakihelliprdquo
Publish
Optimize
Promote
Analyze
Online Video Marketing
YouTube Insights
Where did views come from
YouTube Insights
Who is watching my video
YouTube Insights
What is engaging about my video
Ronan Keane
Social Media Marketing Manager XO Communications
ronankeane
Thank you
ronankeane
Promote
Status updates on
Wall updates on Facebook
Tweets (couple of times)
Ask employees
Your LinkedIn group
Stumbleupon
Bookmark sites (Digg)
bitly for tracking
bdquoShare‟ button
ldquoWatching this cool video
about how XO helped
Kawasakihelliprdquo
Publish
Optimize
Promote
Analyze
Online Video Marketing
YouTube Insights
Where did views come from
YouTube Insights
Who is watching my video
YouTube Insights
What is engaging about my video
Ronan Keane
Social Media Marketing Manager XO Communications
ronankeane
Thank you
ronankeane
Publish
Optimize
Promote
Analyze
Online Video Marketing
YouTube Insights
Where did views come from
YouTube Insights
Who is watching my video
YouTube Insights
What is engaging about my video
Ronan Keane
Social Media Marketing Manager XO Communications
ronankeane
Thank you
ronankeane
YouTube Insights
Where did views come from
YouTube Insights
Who is watching my video
YouTube Insights
What is engaging about my video
Ronan Keane
Social Media Marketing Manager XO Communications
ronankeane
Thank you
ronankeane
YouTube Insights
Who is watching my video
YouTube Insights
What is engaging about my video
Ronan Keane
Social Media Marketing Manager XO Communications
ronankeane
Thank you
ronankeane
YouTube Insights
What is engaging about my video
Ronan Keane
Social Media Marketing Manager XO Communications
ronankeane
Thank you
ronankeane
Ronan Keane
Social Media Marketing Manager XO Communications
ronankeane
Thank you
ronankeane
