Jessica KizorekHuizenga School of Business

ONLINE VIDEOConveying Your Entrepreneurial Spirit

For Increased Profitability

Thursday, May 13, 2010

People don’t buy WHAT you do.They buy WHY you do it.

Converting People Into:

Buyers&

Supporters

Why?

Increases Engagement TimeWhy #1

Deepens Emotional ConnectionWhy #2

Builds Trust & CredibilityWhy #3

Why #4

People Are Asking For It

Online Video Consumption

Skyrocketing

Over 72% of Internet users view online video monthly

(More active participants than blogging or social media)

Over 187 billion videos were streamed in 2009

This represents an increase of 22% from one year before

2010?

(Trendstream & Lightspeed Research)

“Video on Websites Increases Sales by 72%

According to Google and MSN”

(MSN & DoubleClick)

Case Studies

Increased Engagement Time

22%

Increased Conversion

400%

"Our e-commerce website clients that have incorporated online video

onto their product pages have seen a 2X-3X increase in purchases." 

- Mike S. - Top 20 National Advertising Agency

GREAT Places to Use Cost Effective Video

Event CoverageTestimonialsVideo Emails

InvitationsInstructional Videos

Reviews“How To”

Video Blogs & Commentaries

TERRIBLEPlaces to Use Cost Effective Video

Product DemonstrationCorporate Branding

Now you know. What are you going to do about it?

Increases Sales by 72%Increases Engagement Time 22%

Increases Conversion Rates 400%

2x-3x Increase in Purchases

Online Video

Increases ExposureBuilds Community