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IntroIf you can dream it, you can do it. WaltDisneyFor us, its not a dream anymore! We are actually building it! A

real size Formula racing car prototype, that will compete against

400 other cars made by university students from all over the world.

Innovation is what we are aiming for. That is why at AUM

(Alexandria University Motorsports), we are looking for lighter,

relaiable and user-friendly vehicle.

Your support demonstrates your commitment to providing aspir-ing engineers, publicists, computer programmers, and college

students in general with invaluable experience and education in a

real-world project as they prepare to move from university work to

a job in industry.

In this package, you will get to know more about the Formula SAE

competition, some background about our aspiring team and the

various benefits that you can gain from supporting us.

Thank you.


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ABOUT

FORMULA SAEFormula SAE (FSAE) is an intercollegiate engineering design competitionorganized by the Society of Automotive Engineers (SAE), where student

teams design, build, and race single seat formula-style open-wheel racing

cars. The FSAE internationally regarded as one of the most rigorous colle-

giate design competitions.

The Formula SAE competition is sponsored by the Society of Automotive

Engineers. SAE is an international engineering society with over 60 000

members worldwide, dedicated to the advancement of land, sea, air, and

space vehicles. Formula SAE is the largest of the SAE-organized student

design competitions of the collegiate design series. To challenge the

students' knowledge, creativity, and imagination, there are some restric-

tions and rules on the overall vehicle design.

The rules force the team to be run a like a business- full documentation on

the manufacturing cost, design methodologies, a sales pitch, as well as a

thorough cost and design review are required to be presented with the vehi-

cle at competition. This competition is not all about building and driving a

fast car, it's about creating the best package to sell to a potential auto

manufacturer for mass production.

The car must have very high performance in terms of its acceleration, brak-

ing, and handling qualities. The car must be low in cost, easy to maintain,

and reliable. In addition, the cars marketability is enhanced by other

factors such as aesthetics, comfort and use of common parts. Each design

will be compared and judged with other competing designs to determine the

best overall car.

Hense, FSAE converts classroom knowledge to real world experience.

Involvement in the complete design process is a unique educational

opportunity.


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TESTING TIMES

As Formula Student aims to develop well rounded engineers, each team is

assessed not only on their cars performance and their understanding of

the engineering behind their design, but on their overall business proposal.

This is done in a series of static and dynamic events.

DESIGN 150 POINTS

Students must be able to explain how and why the different materials, com-

ponents, and systems have been chosen and assembled, and how their

design meets the needs of the intended market. The car must illustrate the

best use of engineering to meet design goals, while the whole team must

show a full understanding of the design.

COST 100 POINTS

Here teams provide an accurate estimate of the cost of their car in a limited

production. They should be able to show the judges where theyve spent

the money and added value.

PRESENTATION 75 POINTS

In this event, each team has to present a business case that sells their

concept. They must identify the Key features of the car, the design

process, the manufacturing feasibility, and a business proposal.

MAXIMUM POSSIBLE!

STATIC

EVENTS


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DYNAMIC

EVENTSBefore being allowed out on to the track to compete in any of the dynamicevents, the teams must first pass technical and safety scrutineering, as

well as the tilt test and brake and noise tests. The dynamic events are

designed to test different aspects of the cars performance: an important

part of any teams business case.

ACCELERATION 75 POINTS

This event focuses on the cars engine performance, drive train response and on

the suspensions ability to provide maximum tyre grip. Each cars acceleration is

measured as the total time it takes to travel down Silverstones pit straight from

a standing start.

SKIDPAD 50 POINTS

In motorsport straight line speed isnt everything so the skid pad lets teams

show how well their car goes round corners. Cars need to have good lateral grip

to complete a figure of eight in the quickest possible time.

AUTOCROSS 150 POINTS

This tests the cars manoeuvrability, stability and handling qualities on a tight

800m course. To do well, cars have to be quick as well as nimble around the

corners.

FUEL ECONOMY 100 POINTS

To avoid penalties cars must achieve a corrected mileage of 26 litres per

100km during the endurance trial.

ENDURANCE 300 POINTS

The biggest test of the teams is the 22km endurance race where cars have to

prove their durability. There is also a mandatory stop, driver change and hot

restart that really tests reliability and the teams ability to efficiently make

changes to engine performance, pedal positions, seats etc.

POINTS:1000


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Team

BACKGROUNDFounded in 2009, AUMotorsports is an extra-curricular student

organization dedicated to hands-on engineering excellence. The team

is a group of approximately 18 students dedicated to the design, fabri-

cation and promotion of a high performance formula-style racing vehi-

cle. The all-volunteer team is responsible for every aspect of the

project from engineering design all the way to documentation and

public relations. This project's industry-like structure gives its mem-

bers excellent edge in today's engineering job market.

To stay competitive, AUMotorsports utilizes cutting-edge technology

available to industry. With the support of professors and supervision

of highly accredited academic advisors in the Faculty of Engineering-Alexandria University, The students at AUM are able to completely

design and assemble a model of the racecar before any components

are produced. Once the designs are finalized, drawing outputs shall be

sent to the workshops, where team members can fabricate the various

components which make-up the AUM Formula race car. The team

shall use advanced machines such as engine lathes, vertical mills, and

CNC milling and turning centers.

Each year the team shall build a completely new racecar for the

formula SAE competition. With restrictions only to the car's frame and

engine.


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-Education -Simulation -Fabrication


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Team

BACKGROUND


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Team

General Goals-FunctionalityOur aim is to produce a dynamic Egyptian racing car that is completelyeliable with highest durability under hardest operation conditions as well as

with maximum safety standards applied.

2- Packaging QualityPackaging quality refers to the appearance of the vehicle and its compo-nents. Packaging, styling, paint quality, cleanliness, etc are all key charac-eristics. We ensure you that packaging this year will witness excellentprogress.

3- Reasonable costThis is achieved through a priority of scrutning leading industrial firms withinEgypt and seeking the different high quality parts locally first.

4- Understanding "why not what"This year we are introducing the concept of why not what. This refers tounderstanding and being able to explain why you did something as opposedo explaining what you did. This approach is crucial to improving the teamsknowledge base as well as achieving top results at the FSAE competition.

t is also a concept that will serve well as a professional engineer. Studentsmust be able to explain their designs in the following context:-Original requirement-Implemented solution and why it is relevant-Test/verification results demonstrating that final design meets originalequirement.

-Recommendations for future improvement.

5-Reliability and TestingReliability can only be improved through thorough testing and design itera-ion. This is why regular, organized testing of the car is essential. Thisncludes static testing, engine dynamometer testing and dynamic testing ofhe complete car.

6-Leadership and communicationn general terms, the success of the team is greatly influenced by the teamsability to communicate. Teams that are closely knit and have natural leadersend to produce higher results.Successful leadership is based upon trust, respect, team building and realiz-ng that there is more than one way to solve a problem.

7- Passing all test events in the competition with impressive results includ-

ng the Endurance Event


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2012

Design Goals-Chassis overall weight: 27 kg.

-Data acquisition system for both driver training and fine-tuning vehicle

configuration.

-Fully tuned intake and exhaust for maximum horsepower

-Electro-pneumatic paddle shifters to decrease shifting times

-Minimum drag, ground effect utilization

-Optimum handliing, cornering, and maneuverabiliy in all driving conditions

-Utilizing air foil arms.

-A wheel package of 10 kg for a 13 inch rim.

-2 kg differential, maximum torque and speed combination.

-Using a dry sump oiling system.

-Engine tuning to get high horsepower with best fuel consumption

-design the optimum drive train to deliver highest power and reduce

friction losses.

-Chassis-Suspension

-Wheels

-Steering

-Brakes

-Engine

-Differential-Electronics

Spaceframe, Heat treated AISI 4130 tubes.Double unequal wishbone, pushrod actuated,custom spring and damper.

13 custom made wheel center on Braid Formancerim.

Rack and pinion, custom steering wheel.

Student designed rotor and caliper.

Suzuki GSX-R 600, Dry sump, student modified.

Drexler 2011 FSAE.

Pneumatic shifting, Tuned ECU, PowerCommander fuel mapping, Real-time data usingwireless connection, Electronic fire-fightingsystem.

2012Design Specs.


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Budget

BreakdownThe existence and success of the team depends strongly on the supportwe receive from our sponsors. Building a racecar is expensive and cannot

be achieved without material and financial support. In order to help clarify

how funding is used, the following chart summarizes the expected expendi-

ture for the 2012 season.


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Total Estimated Budget $ 53,500

Spare Parts

Travelling

Edu. Start Up

Total Car Parts

Customs

Shipping

Machining & Welding

Tools


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Media

COVERAGE-Magazines

-Facebook

-Youtube

-Twitter-Website

-Events

-TV

-News Paper-Monthly Newsletter and Comics Strip

Youtube.com/AUMotorsports @AUMotorsports facebook.com/AUMotorsports

FOLLOW US ON +


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BENEFITSSponsoring our team is an investment in the future. This project givesstudents practical hands-on experience that incorporates many differentaspects of engineering, and business management.Being associated with a renowned scientific organization; the AlexandriaUniversity-Faculty of Engineering, enthusiastic students, and an excitingengineering project creates a professional and dynamic image for yourcompany.

AUMotorsports is willing to be involved in several public events that grantpartners all sorts of public exposure. These events receive coverage fromvarious print, radio, and television newscasts, and are attended by manyindustry professionals, educational institutions, and motorsports enthusi-asts.

National and International Exposure, is one of the main assets that a spon-

sor can gain. The sky will be the limit, from articles in Magazines and News-papers to events all around the country.At AUM, Innovation is what we are made of. Therefore, we will not dependonly on the local events in Egypt, we will even be creating our own; thatis to ensure that our sponsor gets the maximum exposure that theydeserve.

As a sponsor, you would be primed to directly recruit from the AUMRacing team, which gives you access to members that dont need the longtraining period. As well as knowing their capabilities and what can theiroutcome be, unlike most recent graduates. With members ranging in majorfrom mechanical to electrical engineering, in addition to the businesssector, ranging from web design and marketing to finance. The companyaccess to AUM FSAE members is mutually beneficial.


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BENEFITSThrough our monthly newsletter- containing information on the team'sprogress as well as our other activities, being presented in a more excit-ing and user-friendly way, in the shape of a comic strip, so that non-engineering students would not have to deal with all the technical datawhile reading it, as well as providing interactive educational video presenta-tions about our racing car on our youtube.com/AUMotorsports channelfor our deep belief in passing down the know-how to the Egyptian publicand to promote for a right R&D engineering culture in Egypt. And at themost basic level, you will receive a worldwide advertising on today's socialnetworks like Facebook and Twitter.

In addition, any contribution to the team, whether monetary or material, iscompletely tax deductible.

In short our industry partner will benefit from

Exposure to the project

Recruiting opportunities

Access to designs and techniques developed within the project

Attendance at design reviews and presentations

Promotion of their company's brand through our marketing activities

Use of the vehicle in marketing campaigns

Students present the car and its technology at a company function


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SPONSORSHIP

PACKAGESThe next section will highlight in detail the various levels of spon-sorship companies can provide. They include Title sponsors, MajorSponsors, and Supporting Sponsors

TITLE SPONSOR

LE 150 000

A donation of LE 150 000 or greater will make you the title sponsor ofAUM Racing. This level of sponsorship will grant you the most amount ofprivileges and special access to our entire organization.

-Company name integrated into team name Company AUMotorsports

-Company colors integrated with the car.-Plus all the privileges of the lesser packages

Gold SPONSOR

LE 75 000

This package includes:

-Premium place and size of company logo on the car.-Official company name and logo on team clothing.-Dominant logo and description on our website's home page.-Show case the car at your company/institution*-4 private drive days' invitation-Distribution of company information and banner at public events.-Stickers distributed everywhere with the team's logo and title sponsors-Flexible requests from AUMotorsports-Framed/Thank you plaque

-Invitation to Unveiling ceremony-Plus all the privileges of the lesser packages

* Upon car availability and college approval


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SPONSORSHIPPACKAGES

Silver SPONSORLE 35 000

-Direct advertising in all media relations-Large company logo on the car-Company logo on team clothing-Company logo and description on website-Show case the car at your company/institution-2 private drive days' invitation-Distribution of company information and banner at public events.-Framed team photo with the car and the company's logo-Invitation to Unveiling ceremony-Symposia lectures inside college-Plus all the privileges of a Supporting Sponsor

Supporting SPONSORLE 10 000

A contribution of at least EGP 10000 will make you a Supporting Spon-sor. This package includes:

-Company Name and Logo on Sponsor Board-Invitation to Unveiling-Framed team photo with the car and the company's logo

-Symposia lectures/events inside college-Company logo on website-Company small logo and name on team clothing

P.S. The monetary amounts listed in the sponsorship packages includeboth direct cash and in-kind donations to AUM team. That is a title spon-sor can contribute with EGP 150 000 worth of cash, OR parts ORsuitable service, they would become title sponsor.


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Special thanks to

our 2009-2010 sponsors

Mercedes-Benz Egyptian German Automotive Co.

Nacita Co.

AbuQir Fertilizers Co.

AbuQir Petroleum Co.

Alexandria Fertilizers Co.

Egyptian Transport & Commercial Services

(EGYTRANS)

Egypt Air

SolidWorks

Arabeety Magazine

Emotion promotion Solutions


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contact

DETAILSWe hope you have enjoyed reading this booklet and

learning about AUMotorsports.

We are always keen to hear from any potential partners

and would be more than happy to answer any questions

that you may have.

Please contact Team Captain, Sameh Ahmed.Tel: +2 017 33 82330Email: [email protected]

Post: Faculty of Engineering, Alexandria UniversityAlexandria 25144, Egypt

Prof. Mohsen Ossman Dr Mohamed ElgohariFaculty Advisor Faculty AdvisorTel: 0101672890 Tel: 0123494296

Mohammed ElhifnawySponsorship/Publicity

Tel: 0146636383


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