Online Travel Agency Report on Social Media Habits of Trave
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Social Media Habits of Travel & Tourism Brands in India
A Facebook and Twitter Performance Report
Time Period: January 2013
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MakeMyTrip leads the pack on Facebook with an Unmetric Score of 56.
56
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43 4340
3735
32
2622
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Unmetric Score
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Goibibo has the highest number of fans on Facebook with 688,821 fans , followed closely by MakeMyTrip with 674,504 fans.
688,821 674,504
599,201 576,013 567,849
352,981
274,502 261,274
110,380 88,621
0
100,000
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300,000
400,000
500,000
600,000
700,000
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Number of Fans
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EaseMyTrip.com has ramped up its fan size much faster with a fan growth rate of 54.9% and Expedia India has lost some fans during the same period.
54.90%
14.20% 12.90% 12.80%9.70%
7.30%4% 2.70% 1.80%
-0.07%
-10.00%
0.00%
10.00%
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60.00%
Fan Growth Rate %
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MakeMyTrip, with an engagement score of 124, has better engaged with its fans among the brands analyzed.
124
88
67
5648
4337
31 30
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Engagement Score
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Travel & Tourism brands have posted more number of updates on their Facebook page about ‘Travel Destination’ and ‘Deals’ and this has resulted in higher levels of engagement.
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Fan Photos Festive Offers Contest Travel Destination
Info
Engagement Oriented
Posts
Corporate Social
Responsibilty
Question to Fans
Deals Brand News
Content Strategy
Number of Posts Engagement Score
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MakeMyTrip has replied the most to its fans’ queries with a staggering 92 replies.
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18 16
6 6
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MakemyTrip Yatra.com Thomas Cook India
Cox and Kings India
iXiGo Expedia.co.in
Number of Replies
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MakeMyTrip has been the quickest to reply to its fans’ queries among the brands analyzed.
37:06:33
23:50:59
22:25:59
20:11:03
11:30:44
6:22:24
Expedia.co.in
Thomas Cook India
Yatra.com
Cox and Kings India
iXiGo
MakemyTrip
Average Response Time
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Goibibo leads the pack on Twitter with an Unmetric Score of 28.
28
25 2524 24
23
2019 19
18
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5
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30
Unmetric Score
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EaseMyTrip.com has the highest number of followers on Twitter with more 10,000 followers.
10,040
7,1486,781
4,438
2,742 2,544 2,2981,433
891 694
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4,000
6,000
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10,000
12,000
Number of Followers
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Thomas Cook India ramped up its follower base on Twitter by a whopping 43.8%
43.80%
7.90% 7.80% 7.10%4% 3.10% 2.70% 2.40% 2.10% 1.50%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
50.00%
Fan Growth Rate %
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iXiGo has been the most prolific tweeter with more than 600 tweets.
665
550
456
316
221170
133 132104
49
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Number of Tweets
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iXiGo has replied the most to its followers’ queries via Twitter followed closely by ClearTrip.
224 214
68 62 48
34 27
5 2 -
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Number of Replies
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Most of replies by the Travel & Tourism brands were plain text. ClearTrip was the most apologetic brand with 63 apologies.
1131 32 27
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515
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Request to DM Request to Contact
Request to View a Link
Request for Email
Brand Apology Plain Text
Types of Replies
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MakeMyTrip has been the quickest to reply to its followers’ queries on Twitter with an Average Response Time of 50 minutes.
31:11:32
30:24:47
22:13:52
18:48:53
16:39:37
16:05:34
11:53:22
2:50:34
0:50:30
Via.com
Cox and Kings India
Thomas Cook India
iXiGo
Expedia.co.in
Cleartrip
Yatra.com
Goibibo
MakemyTrip
Average Response Time
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