TRAVEL.MARRY.VN

ONLINE TRAVEL

I. WHY TRAVEL?

- MORE VIETNAMESE ARE GOING ONLINE TO MAKE BOOKING

- TRAVEL SITE INCREASE 159% FROM 2009

- 11% INTERNET USER PURCHASE ONLINE FOR HOLIDAY ( IN OWNED COUNTRY )

- 4. 4.1% INTERNET USER PURCHASE ONLINE FOR HOLIDAY ( ABROAD )

- 14.5% INTERNET USER PURCHASE ONLINE FOR TRAVEL ( TICKET/ HOTEL )

ONLINE TRAVEL AGENCY

(OTA)

POTENTIAL MARKET

II. WHY TRAVEL.MARRY.VN?

TRAVELLER DEMOGRAPHIC

0

5

10

15

20

25

30

35

40

15-24 25-34 35-44 > 45

Domesticvisitor

Family, Office worker, Couple

Domestic traveler

Wedding & Baby & Home

Travel

Members:

25 – 45 years old

Couple, Family, Office worker

Marry.vn

III. WEBSITE STRATEGIC

SEGMENTATION & TARGETING

0

5

10

15

20

25

30

35

40

15-24 25-34 35-44 > 45

Domesticvisitor

Family, Office worker, Couple Find recommendation, review, pictures, etc…

3 days trip to

Hoi An

What we give customers

Blo

g

Wiki

Travel videos

Social network

RS

S

Online Travel Sites

Goog

le

Metasearch

OTA

Planner

Gather all information and give the end-user the full services

DIFFERENTATION

Social network

RS

S

OTA

Social network

RS

S

What we need to do

POSITIONING

competitor sites

How to find the best

places for vocation on

internet

Suggest me for summer

holiday

travel.marry.vn

IV. WEBSITE DIRECTION

Suggestion

Travel Agency

Community

News

communication

Traveller

V. WEBSITE ROADMAP

Travel News

Travel Agency

Sharing (comment, video, image, discuss)

Recruitmember

Analytics user experiment

Suggestion

Marketing

ROADMAP

VI. CONCLUSION

With the high increasement, Online Travel will be the most important channel for users before their vocations.

All information about travel will be on here ( travel agency, tour, hotel, restaurant, review, recommendation, etc…)

Suggestion will be going the key function for end-user.