Online Test Preparation in the US - Market Size and Intelligence Report - Indalytics Advisors

Online Test Preparation in the US — Market Size and Intelligence Report

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ONLINE TEST PREPARATION IN THE US — MARKET SIZE AND INTELLIGENCE REPORT

Indalytics Advisors [email protected] www.indalytics.com

September 2015

http://www.indalytics.com/



TABLE OF CONTENTS

Market Size of Online Test Preparation in the US

o Online Test Preparation for Standardized Tests at School Level

o Online Test Preparation for Standardized Tests at Undergraduate Level

o Online Test Preparation for Standardized Tests at Postgraduate and Professional

Level

Types of Online Test Preparation for Standardized Tests

Forecasted Market Size of Online Test Preparation in the US

Demand for Online Test Preparation in the US

o Which Standardized Tests Are in High Demand?

o Where is the Demand for online Test Preparation Coming From?

o Modes of Online Test Preparation

Trends in Online Test Preparation in the US

o Introduction of New Test Preparation Products

o Expansion in Online Test Preparation Space

o Investments in Online Test Preparation

Profiles of Key Players

o Barron’s Test Prep

o Grockit

o Kaplan, Inc.

o Khan Academy

o Knewton

o Manhattan Review

o McGraw–Hill Education

o Testive

o The Princeton Review

o Varitas Prep




LIST OF FIGURES

Figure 1: Market Size of Online Test Preparation in the US — Postgraduate,

Undergraduate, and School Level — 2015 (E)

Figure 2: Market Size of Online Test Preparation in the US —School Level — 2015 (E)

Figure 3: Market Size of Online Test Preparation in the US — Undergraduate Level — 2015

(E)

Figure 4: Market Size of Online Test Preparation in the US — Postgraduate and

Professional Level — 2015 (E)

Figure 5: Market Size of Online Test Preparation in the US — Mobile Apps and Other

Online Learning — 2015 (E)

Figure 6: Market Size of Online Test Preparation in the US — Mobile Apps and Other

Online Learning — By levels of Education — 2015 (E)

Figure 7: Forecasted Market Size of Online Test Preparation in the US — 2015 (E)–2020

(F)

Figure 8: Online demand for Test Preparation — Standardized Tests in the US — 2015 (E)

Figure 9: Online demand for Test Preparation — Standardized Tests in the US — By

Geographies — 2015 (E)

Figure 10: Online demand for Test Preparation — Standardized Tests in the US — By tests

— 2015 (E)

Figure 11: Online demand for Test Preparation — Standardized Tests in the US — By

Modes of Test Preparation — 2015 (E)




PUBLICATION DATE

September 2015

NUMBER OF PAGES

44

PRICE OF THE REPORT

Single User: US$350

Multi User/ Enterprise: US$750

Visit www.indalytics.com or write to us at [email protected] to know

more about the report.



mailto:[email protected]



ABOUT THE REPORT

The report ‘Online Test Preparation in the US — Market Size and

Intelligence’ discusses the current market size of online test preparation

for standardized tests in the US. It segregates the online test preparation

on the basis of level of education (school, undergraduate, postgraduate

and professional levels) and types of test preparation (mobile and online

learning).

It further discusses which standardized test have high demand for online

preparation, where is the demand for online test preparation coming from,

and what are the modes of online test preparation.

The report also discusses the key trends shaping the online test

preparation sector, its forecasted market size, as well as profiles of major

players.




RESEARCH METHODOLOGY

Market size of online test preparation sector is defined as the total revenue

generated by the sector. It is a product of the total number of test takers

who are expected to prepare online, and the ticket size of various online

test preparation resources.

All the data present in this report is sourced through legal and ethical

competitive intelligence. The research includes both secondary research,

as well as primary research including interviews and surveys.

Secondary research was conducted to gather relevant, latest and authentic

data from various sources. This data is used to understand the sector,

identify various trends and players, and calculate the number of students

taking various tests. The sources used for secondary data include:

Ethical web–scrapping to determine the volume of online search

queries for test preparation

White Papers, Reports, and Research Material from Test Makers

White Papers, Reports, and Research Material from various

government organizations

Analyst Reports

Annual Reports and Filings

Companies’ Social Media Activities

Company Websites




Events and Conferences

Industry Organizations

Webinars and News Releases

LIST OF TESTS MENTIONED IN THE REPORT

ACT American College Testing

AP Tests Advanced Placement tests

ASVAB Armed Services Vocational Aptitude Battery

CAIA Chartered Alternative Investment Analyst

CFA Chartered Financial Analyst

CFP Certified Financial Planner

COOP Cooperative Admissions Examination Program

CPA Certified Public Accountant

DAT Dental Admission Test

FRM Financial Risk Manager

GED General Educational Development

GMAT Graduate Management Admission Test

GRE Graduate Record Examinations

HSPT High School Proficiency Assessment

ISEE Independent School Entrance Examination




LSAT Law School Admission Test

MAT Miller Analogies Test

MCAT Medical College Admission Test

NAPLAX North American Pharmacist Licensure Examination

OAT Optometry Admission Test

PCAT Pharmacy College Admission Test

PLAN Preliminary Scholastic Aptitude Test

PSAT/NMSQT Preliminary SAT/National Merit Scholarship Qualifying Test

SAT Scholastic Assessment Test

SHSAT Specialized High Schools Admissions Test

SSAT Secondary School Admission Test

TACHS Test for Admission into Catholic High Schools

THEA Texas Higher Education Assessment

TASC Test Assessing Secondary Completion

TOEFL Test of English as a Foreign Language

TOEIC Test of English for International Communication

USMLE United States Medical Licensing Examination




EXECUTIVE SUMMARY

Online test preparation for standardized tests in the US is expected to

reach US$X.XX billion at the end of 2015. X.XX% of the market is dominated

by test preparation at postgraduate level, followed by test preparation for

undergraduate level at X.XX%, and that for tests at school level at X.XX%.

Overall, online test preparation constitutes X.XX% of the total test

preparation market in the US.

ACT constitutes X.XX% of the total demand for online test preparation. It

is followed by SAT (X.XX %), GRE (X.XX %), GMAT (X.XX %), and LSAT (X.XX

%). Further, X.XX% of the demand for online test preparation for US–based

standardized tests comes from within the US. It is followed by online

queries from Canada (X.XX %), India (X.XX %), and UK (X.XX %).

Further, X.XX% of the online test preparation is done through laptops and

personal computers. It is followed by mobile phones, which account for

X.XX% of the online test preparation, and tablets with X.XX% of the total

online test preparation. However, X.XX% of the total online test

preparation revenue comes from mobile apps, while the remaining comes

from sale of online services.

The online test preparation segment is witnessing several trends, such as

introduction of new products and players, as well as expansion by existing

ones. The segment is also witnessing an increase in investments and M&A

activities.




LIST OF ORGANIZATIONS MENTIONED IN THE

REPORT

Baidu

Barron’s

Becker Professional Education

BenchPrep

Chegg

Chuanke.com

DeVry Education Group

Edgenuity

Edswell

ExamTime.com

Formation 8

Graham Holdings Company

Griffith Tutoring

Grockit

Hobsons

Kaplan

Khan Academy

Knewton

Learn Capital

Learnist

Manhattan Review

McGraw–Hill Education

Naviance Test Prep

Noodle Education

Picmonic

RedVector

Rockit

ScoreBeyond

SmartStudy.com

Tallahassee Community College

Testive

The Princeton Review

Universal Education Group

Veritas Prep

Zinkerz




REPORT SAMPLE

FIGURE 1: ONLINE DEMAND FOR TEST PREPARATION — STANDARDIZED TESTS IN THE US — 2015 (E)

Source: Indalytics Advisors

ABCX.XX%

ABCX.XX%

ABCX.XX%

ABCX.XX%

ABCX.XX%

ABCX.XX%

ABCX.XX%

ABCX.XX%

ABCX.XX%

One million internet searches for test preparation,

ending August 15, 2015




FIGURE 2: ONLINE DEMAND FOR TEST PREPARATION — STANDARDIZED TESTS IN THE US — BY GEOGRAPHIES — 2015

(E)



ending August 15, 2015 ABC X.XX%

ABC X.XX%

ABC X.XX%

ABC X.XX%

ABC X.XX%

ABC X.XX%




FIGURE 3: ONLINE DEMAND FOR TEST PREPARATION — STANDARDIZED TESTS IN THE US — BY TESTS — 2015 (E)


CPA

TOEFL / TOEIC

AHPAT

USMLE

FRM

NAPLEX

CAIA

CFA

GMAT

MAT

MCAT

SSAT

CFP

DAT

OAT

GRE

LSAT

COOP

PCAT

SAT

AP Tests

ISEE

PSAT/NMSQT

ASVAB

HSPT

ACT

CBEST

Total

0% 20% 40% 60% 80% 100%

Demand from US Demand Outside US


ending August 15, 2015




DISCLAIMER

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher, Indalytics Advisors Private Limited.

The information contained in this report is of a general nature and is not intended to address any particular individual or entity’s circumstances. Although proper care has been taken to provide accurate and timely information, there can be no guarantee that such information is accurate as of the date it is received or that it will continue to be accurate in the future. The publisher should not be held liable for any discrepancy in the information. No one should act upon such information without appropriate professional advice after a thorough examination of the particular situation.

Publication Volume: GCI-15-GL-06

Publication Date – September 2015

© 2015 Indalytics Advisors Private Limited

For further information, please contact [email protected]


mailto:[email protected]



NOTES


Online Test Preparation in the US - Market Size and Intelligence Report - Indalytics Advisors

Education

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