Online Specs - Today's Facility Manager

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www.TodaysFacilityManager.com or call 732.842.7433.

2Today’s Facility Manager 2012 Online Specifications www.TodaysFacilityManager.com

Online Specification Information

TODAY’S FACILITY MANAGER ONLINE SPECIFICATION INFORMATIONBy aggregating the power of our digital assets and cutting-edge technology,Today’s Facility Manager provides dynamic integrated marketing solutions. As part of our online network, you’ll reach a targeted, engaged audience offacility management professionals with active budgets.

DIGITAL LEAD TIMESAll assets should be provided within spec and received by the Ad Ops team nolater than five (5) days prior to launch to ensure a smooth launch process. Ifassets are not within spec additional time may be required and may affect launch.

Today’s Facility Manager Banner AdsBanner Sponsorships

Accepted Banner Sizes:• Button Ad: 120 x 120 pixels or 120 x 60 pixels• Leaderboard Ad: 728 x 90 pixels• Tweet Ad: 468 x 104 pixels• Skyscraper Ad: 120 x 600 pixels• Article Box Ad: 300 x 250 pixels• Mid-Page Banner: 330 x 104 pixels • Splash Page Ad: 600 x 375 pixels• Article Sponsorship Ad: 500 x 375 pixels

Banner SpecificationsMaximum banner size for ALL banners is 55K, materials over 55k will not beaccepted. Advertiser is responsible for sizing ad and all appropriate coding.

Creative Needed:• .gif, .jpg or Flash (.swf ) ONLY• Must include a linking URL in email• No VB Script will be allowed• Sniffer code must be provided• Animated banners must be complete

(Maximum loops on animated .gif is 5)

Contact:Judy [email protected], ext. 226

Page Peel500 x 500Article Box

300 x 250Leaderboard Ad

728 x 90

Tweets468 x 104

Mid-Page330 x 104

Button Ad120 x 120

Skyscraper Ad120 x 600

BottomArticle Box300 x 250

Button Ad120 x 60



Flash Ads are the Adobe files, created using special effects, saved in SWF format. The data inflash files is stored by movie frame. Flash Ad can interact with user and catches clicks onany part of Ad. Simple Flash Ad catches user’s click and redirects user to URL that was hard-coded in the Flash Ad. In this case our ad server system, Thruport AdJuggler, is notable to register clicks and accomplish the Post Click Tracking, and Advertisers won’t havethe possibility to estimate the effectiveness of their Campaign. To enable Thruport AdJugglerregister clicks on the Flash Ads, the Flash Ad code should receive information about clickURL from AdJuggler.

Using this standard scheme Thruport AdJuggler inserts special clickTAG parameter in the URLof the Flash file. Flash Ad receives clickTAG value and redirects user to the click URL that isspecified by AdJuggler. In this case Thruport AdJuggler registers click and accomplishes PostClick Tracking.

You should insert the processor of the clickTAG by yourself, or apply to the Flash Ad creator, inorder to insert the processor of the clickTAG parameter in the code of the Flash Ad. To insert theclickTAG processor in the code of the Flash Ad, you need to make changes in the code of theFlash file (file with .fia extension).

1. Add the following code as the script for the flash button: getURL(clickTAG,”_blank”).

2. Make sure there are no quotes around the clickTAG.

3. In order to have a new browser window open when clicking on the Ad, choose “_blank”by the window option in the action window.

Please note that there are differences in Flash ads authored in Flash 6.0 and those authoredin Flash 8.0+. With Flash 6.0, there is only one parameter, so getURL(clickTAG); is fine.However, when authoring or editing a Flash ad in 8.0+, there are two variables, so a commais necessary at the very least. For example:

on (release) {

getURL (clickTAG,);

}

For the click to open the URL up in a new window, the variable “_blank” can be added afterthe comma, like:

on (release) {

getURL (clickTAG, “_blank”);

}

* Please note that no quotes should be put around clickTAG, in order to make sure it worksproperly and communicates with our ad server system.

FLASH BANNER AND E-MAIL BLAST SPECIFICATIONSToday’s Facility Manager E-mail Blasts

Material Requirements

• HTML file (attachment): This file should be created in pure HTML code, withno external .CSS Style Sheets used. Please do not use programs such asMicrosoft Word, Microsoft Publisher, or Adobe GoLive. There are severalpure HTML editing software programs such as Microsoft FrontPage,DreamWeaver and Ektron eWebEditPro. Creative made with any of theseprograms will help ensure that your e-mail will render properly for morerecipients.

• Creative consisting of a single image file (.jpg or .gif) is not recommendedand will increase the chance that your email will be filtered as spam orhave an extensive download time.

• Image/graphic files: You can host these files on your server, including theabsolute reference URLs in your code, or we can host them if you do nothave the ability to do so.

• Text-only file (for people that can't accept html e-mails): Please provide uswith a plain text file with no graphics or text attributes included. The text-only version of your email will only go to those whose servers block HTML.

• Subject Line

• From Line: Can either be your company name or Business Facilities.

• Test Names: People that need to review the test e-mail blast before itdeploys. The review should include checking all links. Once everyone onyour test list has reviewed, please send an email to [email protected] changes or approval.

• Seed Names: People that you want to receive the actual e-mail blast.

• Opt-Out Lists: If you have a list of email addresses that have previouslyopted-out of your mailings, please provide us with those names and we willsuppress them from your mailing.



Today’s Facility Manager e-Newsletter Sponsor SpecificationsCreative Needed: • 300 x 250 pixels• .gif, or .jpg format (Flash/.swf files are not acceptable)• File size should not exceed 200KB• A linking URL

Today’s Facility Manager E-Product Newsletter SpecificationsCreative Needed: • 120 x 120 pixel logo or product image (images should fit into a square)• 5-7 word headline• 25-50 word product description• A linking URL

Today’s Facility Manager Custom E-mail SpecificationsCreative Needed (see page 3 for more details): • We recommend no more than 5 linking URLs• 600 pixel wide HTML page• E-mail addresses for testing• A zipped or stuffed html version of the e-mail to prevent file corruption• A subject line for the e-mail • A .txt version of your custom e-mail promotion is required

Today’s Facility Manager Monthly Digital Issue SponsorshipCreative Needed: • 468 x 60 pixels or 300 x 250 pixels• .gif, or .jpg format (Flash/.swf files are not acceptable)• File size should not exceed 200KB• A linking URL

NEWSLETTER AND E-MAIL SPECIFICATIONS

Custom e-Mail Blastsand Surveys

e-Newsletters

e-Product Newsletter (EPN)



Webinar Production Schedule• One week after webinar contract has been signed: Topic and Speaker

information due (description of webinar, contact information, speaker bio andphoto, high resolution copy of your logo in .eps format).

• Two weeks after webinar contract has been signed: Registration FormQuestions due.

• 37 days before the webinar: Today’s Facility Manager will send out an exclusivee-blast promoting your webinar to our opt-in list of 39,000 e-Newsletter subscribers.

• TFM issue prior to your webinar: Today’s Facility Manager magazine will promote the webinar.

• 30 days before the webinar: Today’s Facility Manager will create a 120 x 600banner ad that will promote your webinar on the Today’s Facility Manager website.

• 30 days before the webinar: FacilityBlog will promote your webinar.


• 30 days before the webinar: Final webinar presentation due.



• 9 days before the webinar: Today’s Facility Manager will send out an exclusive e-blast promoting your webinar to our opt-in list of 39,000 e-Newsletter subscribers.

• 2 days before the webinar: Rehearsal of the webinar.

• 2 days before the webinar: Today’s Facility Manager will send out an exclusive e-blast promoting your webinar to our opt-in list of 39,000 e-Newsletter subscribers.

• 2 days before the webinar: Webinar Reminder sent to all registered attendees.

• 2 hours before the webinar: Webinar Reminder sent to all registered attendees.

• Actual webinar

• Day after webinar: Webinar registration file sent to you.

• 60 days after webinar: Webinar archived on the Today’s Facility Manager website.

Today’s Facility Manager Surveys

A Today’s Facility Manager survey will help you make strategic decisions based on feedback from facility executives. Surveys are limited to 10 questions. Pleaseprovide the questions in a Microsoft Word document, indicating for each question:

• Type of question (multiple choice, open-ended, etc.)

• Possible responses

WEBINARS, CHANNELS, AND SURVEYS

Today’s Facility Manager Knowledge ChannelsYour Today’s Facility Manager Knowledge Channel is a custom marketing toolthat can include:

• Today’s Facility Manager Content Feeds

• Today’s Facility Manager Webinars

• Whitepapers

• Polls

• Social Networking

• Custom Videos

• RSS Feeds

• Q&A Section

• Marketing Collateral Section

• Channel Results/Tracking

Material Guidelines for Channels• All whitepapers and marketing collateral (brochures, flyers, newsletters, etc.)

must be in PDF format

• Logos should be in a .png or .gif format

• Videos should be in QuickTime .MOV, Windows .AVI, or .MPG files. We specifically recommend the MPEG4 (Divx, Xvid) format at 640 x 480 resolutionwith MP3 audio. Please keep your videos to five minutes or less and a maximum file size of 100MB before submission.

• Materials can be sent to our FTP Site at ftp://66.252.171.254 using the followinglogin information: User id: groupc Password: groupccomm



Today’s Facility Manager Online Buyers Guide Enhanced Listing SpecificationsCreative Needed: • Your logo in a .png or .gif format• 25-50 word description about your company• Contact Information – Company Name, Address, Telephone Number, Email Address, Website

Today’s Facility Manager Whitepaper SpecificationsCreative Needed: • Your logo in a .png or .gif format• WhitePaper in a .pdf format• Lead Generation form questions

Today’s Facility Manager Video SpecificationsYou can send the video to our FTP Site – The login information is below:ftp://66.252.171.254user id: groupcpw: groupccomm

Please drop the video into the TFM Video folder.

We recommend that you send your videos as either QuickTime .MOV, Windows .AVI, or .MPG files—these are the most common formats and they work well within our system. We specifically recommend the MPEG4 (Divx, Xvid) format at 640x480 resolution with MP3 audio. We request you keep your videos to five minutes or less and a maximum file size of 100MB before submission.

Online and E-Based Billing and Cancellation PolicyTFM Online and E-Based Billing and Cancellation Policy

All Online and E-Based sponsorships and advertisements will be billed on or about the 10th of the month of the reservation date (ex: ads scheduled for 9/20/2012 will be billed on 9/10/2012).

Cancellations must be made 3 weeks prior to the date of the order (ex: cancellation for a 9/20/2012 ad must be made by August 31). If cancellation is not made within 3 weeks of the date of the order, ad will be billed as scheduled and payment will be due upon receipt of bill.

Whitepapers

BUYERS’ GUIDE ENHANCED LISTING, WHITEPAPER, AND VIDEO SPECIFICATIONS

Online Buyers’ Guide

Online Specs - Today's Facility Manager

Documents

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