Online shopping + women = Love - Dorin Boerescu, 2Parale
-
Upload
2parale -
Category
Technology
-
view
952 -
download
0
description
Transcript of Online shopping + women = Love - Dorin Boerescu, 2Parale
![Page 1: Online shopping + women = Love - Dorin Boerescu, 2Parale](https://reader036.fdocuments.net/reader036/viewer/2022081507/554f6025b4c9058a148b46e7/html5/thumbnails/1.jpg)
Online shopping+Women =
Dorin BoerescuCEO 2Parale
![Page 2: Online shopping + women = Love - Dorin Boerescu, 2Parale](https://reader036.fdocuments.net/reader036/viewer/2022081507/554f6025b4c9058a148b46e7/html5/thumbnails/2.jpg)
Comertul online in Romania
Evolutie cumparatori online
~40% crestere anuala a pietei de comert electronic.
Surse: Studiu ecomTIM 2013, Daedalus Millward Brown, payu.ro.
![Page 3: Online shopping + women = Love - Dorin Boerescu, 2Parale](https://reader036.fdocuments.net/reader036/viewer/2022081507/554f6025b4c9058a148b46e7/html5/thumbnails/3.jpg)
Comertul online in Romania
Pe val
1,2 milioane de romani cumpara online ~15% dintre utilizatorii de internet
Surse: GPeC, EuroStat
![Page 4: Online shopping + women = Love - Dorin Boerescu, 2Parale](https://reader036.fdocuments.net/reader036/viewer/2022081507/554f6025b4c9058a148b46e7/html5/thumbnails/4.jpg)
Cine cumpara online
Valoarea vânzărilor finalizate /evoluție anuală
Sursa: “Vocea cumparatorului online" - studiu Daedalus Millward Brown
![Page 5: Online shopping + women = Love - Dorin Boerescu, 2Parale](https://reader036.fdocuments.net/reader036/viewer/2022081507/554f6025b4c9058a148b46e7/html5/thumbnails/5.jpg)
Ce se cumpara online
Valoarea vânzărilor finalizate /evoluție anuală
Sursa: “Vocea cumparatorului online" - studiu Daedalus Millward Brown
realtime.2parale.ro
![Page 6: Online shopping + women = Love - Dorin Boerescu, 2Parale](https://reader036.fdocuments.net/reader036/viewer/2022081507/554f6025b4c9058a148b46e7/html5/thumbnails/6.jpg)
Femeile si shoppingul online
![Page 7: Online shopping + women = Love - Dorin Boerescu, 2Parale](https://reader036.fdocuments.net/reader036/viewer/2022081507/554f6025b4c9058a148b46e7/html5/thumbnails/7.jpg)
Obiceiuri de consum online
Valoarea vânzărilor finalizate /evoluție anuală Citesc despre
sanatate, arta&cultura, stil de viata,
vacante.
57% dintre cei care realizeaza op-eratiuni ban-
care zilnic sunt femei.
Socializeaza mult online, le plac comunitatile: Face-book, chat-uri tip
YM, forumuri.
45% acceseaza zilnic in-ternetul de pe un
smartphone82%
dintre romancele online folosesc
zilnic un motor de cautare
Sursa: SATI, SNA Focus, Barometrul Digital Exact Cercetare si Consultanta.
54% dintre afisarile
paginilor online sunt consumate
de femei.
![Page 8: Online shopping + women = Love - Dorin Boerescu, 2Parale](https://reader036.fdocuments.net/reader036/viewer/2022081507/554f6025b4c9058a148b46e7/html5/thumbnails/8.jpg)
Ce cumpara online
Valoarea vânzărilor finalizate /evoluție anuală
Sursa: “Vocea cumparatorului online" - studiu Daedalus Millward Brown
![Page 9: Online shopping + women = Love - Dorin Boerescu, 2Parale](https://reader036.fdocuments.net/reader036/viewer/2022081507/554f6025b4c9058a148b46e7/html5/thumbnails/9.jpg)
Valoarea medie a unei vanzari
Primele 9 luni 2013– vanzari 2Parale, sumele nu includ TVA.
Cosmetice
153 lei 133 lei
Cat cheltuiesc online
Fashion
![Page 10: Online shopping + women = Love - Dorin Boerescu, 2Parale](https://reader036.fdocuments.net/reader036/viewer/2022081507/554f6025b4c9058a148b46e7/html5/thumbnails/10.jpg)
Ce urmeaza
Viitorul suna bine
Surse: European B2C Ecommerce Report, payu.ro
625 miliarde € - 2016piata europeana e-commerce B2C
+ 100% 1 miliard € - 2014piata romaneascae-commerce B2C
Tendinte• m-commerce• performance marketing• personalizare • interactive experience
![Page 11: Online shopping + women = Love - Dorin Boerescu, 2Parale](https://reader036.fdocuments.net/reader036/viewer/2022081507/554f6025b4c9058a148b46e7/html5/thumbnails/11.jpg)
De ce 2Parale
2Parale este cea mai mare rețea de afiliere din România.
…and counting live on www.2parale.ro
![Page 12: Online shopping + women = Love - Dorin Boerescu, 2Parale](https://reader036.fdocuments.net/reader036/viewer/2022081507/554f6025b4c9058a148b46e7/html5/thumbnails/12.jpg)
Spor la conversii™!
ppc.2parale.roblog.2parale.ro