Online Shopping Presentation FEB 2013

Online Shopping

Online Shopping + LINC

OOH - AAAH


Increase Online Sales

2011-12

2012 share of all retail business

UK 14% 13.2%

Germany 13% 10.0%

Switzerland 16.0% 9.9%

Denmark 14.0% 9.1%

Norway 17.0% 9.1%

France 22.0% 8.7%

Sweden 18.0% 8.0%

N/B/L 14.0% 5.7%

Spain 16.0% 4.1%

Poland 24.0% 3.8%

Italy 18.0% 1.6%


• Shopping

5-7%

• Betting

20-25%

• Travel

35-40%


• Number of Shoppers 64%

• Growth Rate

20-30%

• Total Spend 2012 - $25

Billion


Some Important Questions


How old are online shoppers?


What are online shoppers buying?


Why shop online?


• 24-hour convenience• Comparing prices• Convenience• Avoiding crowds• Ease of finding items• Variety / Range• Avoiding checkout line


Where do online shoppers live?


What tools do online shoppers use?


• Computer

97%

• Tablets

47%

• Mobile phones 30%


Who is addressing online shopping?


• 59% of Australian S.M.E.’s have online ordering, at least

• < 10% of Western Australian S.M.E.’s know what online retailing is


How do online shoppers pay?


• Credit Card

25%

• Money Transfer

12%

• Combination

54%

• Neither

9%


Where are shoppers shopping?


• Australia

53%

• Overseas

19%

• Combination 29%


There is no gender effect for online shopping:

• Male: 51%

• Female: 49%


What is the income of online shoppers?


What are the barriers to online shopping?


What are the trends to watch out for?


• Shoppers dictating

• Mobile payments

• In-store integration

• Service improvements


• App Growth

• Qualification Growth

• Content Growth

• Video Growth

• Social Media Growth


What is online shopping not about?


Design & Technology


Successful

Online Retailing


Technology that supports your business model


…and enables cross-channel integration

• Physical store• P.O.S. (inventory) system• Main website• Mobile Device Apps• Social media sites• Online catalogues


Example: e-bay.com website & iOS App


Lasoo.com.au online catalogue


Content

• A desirable product range• Product photos• Detailed product descriptions and specifications• Product reviews • User support such as live chat, phone or quick return email• Other value-add information and services


thehomedepot.com – huge product range plus value-add information and services


Effective marketing

• SEM (search engine marketing)• Organic SEO (search engine optimisation)• Online catalogues and affiliate marketing• Social media marketing/promotions• e-direct marketing


SEM – Google Adwords


Organic SEO - Google

The same search for ‘books’ returns Booktopia position No. 2

Angus and Robertson comes back in position No. 12


Results through ‘Google books’…

Searching ‘books’ through Google Books:

Where to buy –1. A & R2. Booktopia


The barriers to entry for SME’s


Cost

Technology development costContent development costOngoing marketing cost


From the horses mouth


• WA Cleanskins

• Urban Locavore


Questions


THANK YOU

(For not going to

sleep)

Online Shopping Presentation FEB 2013

Education

Transcript of Online Shopping Presentation FEB 2013